TikTok Ads in South Africa: A Practical (and EASY) Guide by Juicy Designs
In this guide, we fully cover TikTok Ads in South Africa as well as how to use it as well as how to find questions and ensuring you choose the best strategy to suite your budget.
TikTok has been, and continues to be, a transformative destination for today’s entertainment.
TikTok gives Creators new ways to share their stories—and for brands to reach consumers through interesting and engaging content.
79% of users say TikToks are more unique than content on any other platform and 7 out of 10 say TikTok ads are enjoyable. This is why the TikTok community is more open to seeing ads on the fast growing platform, compared to their competitors.
It’s no surprise, then, that brands who have made it big on TikTok are the ones that have leaned into creating joyful, entertaining content designed pecifically for the TikTok platform.
So, how do brands create the types of videos that really resonate with users?
The first is by collaborating with South Afrian Content Creators and leveraging their knowledge and expertise. The second is for advertisers to truly step into the role of a creator in order to make native content.
We at Juicy Designs designed solutions that make both of these options easy when it comes to creating TikTok Ads for the South African Market.
TikTok Content Creators are at the heart of entertainment.
TikTok creators are the reason viewers keep coming to the platform, and why they spend so much time watching while they’re here.
So how can you leverage TikTok Content Creaters in South Africa for your campaigns?
Partnering with Juicy Designs to work on your TikTok Campaigns will allow you to have access to a range of Local South African Content Creators and ensure that you use the right campaign goal, TikTok Branded Content Toggle or TikTok Spark Ads to become a selling success on TikTok.
TikTok Branded Content Toggle
Be transparent about branded content
We know disclosure is a crucial part of any branded content campaign. That’s why TikTok developed the Branded Content Toggle, a tool that allows Creators to mark videos as being part of a brand partnership and be transparent about the ads they make on TikTok. In the coming months, they will be adding more features, like the ability for advertisers to see insights and measurements related to the performance of their campaigns.
TikTok Spark Ads
Boost the best organic content
TikTok also want to make sure that a brand’s TikTok campaigns reaches as many consumers as possible. That’s why they created TikTok Spark Ads, which enables brands to boost organic content in a users’ feed—whether that comes from a Creator’s account or a brand’s Business Account. This powerful tool pulls in over three times as many likes and view-through rates that are 240% greater than other ads.
1. Which branding solutions can TikTok Ads provide?
TikTok Ads provides the following branding solutions: TikTok Reach & Frequency, TikTok Brand Lift Study, TikTok Inventory Filter and Viewability and Brand Safety Partnerships, so you can control and see the success—and efficiency—of your campaign.
TikTok Brand Lift Study
When brands run an ad on TikTok, they have common questions about what kind of influence that advertisement is having. To answer these questions and more, TikTok Brand Lift Study uses a survey-based approach to measure how TikTok users feel about the advertisements they see. We send questionnaires in ad formats to people who’ve seen a specific ad from a brand, as well as users who haven’t seen that ad—that way, we can get a real sense of how content is affecting people’s perception of a brand.
TikTok Inventory Filter and Viewability
Brands want access to more transparent media planning and predictable delivery on their campaigns. That’s why TikTok’s Reach & Frequency (R&F) buying types provides exactly those benefits to their advertisers.
Brand Safety Partnerships
Brands want access to more transparent media planning and predictable delivery on their campaigns. That’s why TikTok’s Reach & Frequency (R&F) buying types provides exactly those benefits to their advertisers.
2. Can I run e-commerce or shopping ads on TikTok?
Yes, TikTok Ads provides the following e-commerce solutions: TikTok Shopping, Product Links, LIVE Shopping, Lead Generation, Dynamic Showcase Ads and Collection Ads – so users can discover (and buy) your products on TikTok.
Making organic content easier to shop by using TikTok Ads in South Africa
Product Links
These allow merchants to highlight the products they feature in their videos, so users can purchase what they see in organic content.
LIVE Shopping
LIVE lets merchants connect with their audiences in real time and LIVE Shopping tools help users buy what they discover while watching a brand’s stream.
Lead Generation
For products that may have a longer sales lead time, Lead Generation helps build, grow, and convert a brand’s customer base. Users provide contact information to brands in a secure and frictionless way through “sign up” buttons that appear in In-Feed video ads. To ensure that it’s as fast and frictionless for advertisers as it is for users, we are partnering with companies like Zapier and Leadsbridge, which connect a brand’s CRM to their TikTok Lead Generation campaign.
Dynamic Showcase Ads (DSA)
DSA generates video ads that speak to audiences’ interests based on their activity, such as adding to cart or viewing a product. This creates the kind of customized content experience that our community has come to know and love on TikTok. And thanks to new partnerships such as Productsup, it’s easier than ever for brands to integrate their product catalogs to create Dynamic Showcase Ads.
While many brands have used tools similar to DSA, at TikTok, content only performs well when it feels native to our community—which means audio, text overlays, and visually engaging clips that all work together to tell an entertaining product story. To make the most out of DSA, brands need to create content that’s built specifically for the platform, which is why we have we have designed a suite of DSA templates that follow these creative principles on TikTok and we’re excited to partner with third-party partners like Shakr to get even more input on these formats. With these new formats, we can keep improving our DSA offering to be as creative and entertaining as the content we see from our creators while ensuring brands get the success and performance they deserve.
Collection Ads
Collection Ads allow brands to include product cards in their In-Feed Videos. When a user taps on an item featured in a card, they’re brought to a fast-loading Instant Gallery Page, where they can browse through more products—and make a purchase. This is a great way for our partners to drive traffic to their site, feature seasonal deals, share limited time offers, showcase top items, and promote recent launches in their collections.
3. How much does it cost to run TikTok ads in South Africa?
TikTok Ads in South Africa range from R20 000 to R350 000 per campaign, approved TikTok Agencies in South Africa would typically require a management fee on top of these TikTok budgets.
TikTok Brand Lift Study
When brands run an ad on TikTok, they have common questions about what kind of influence that advertisement is having. To answer these questions and more, TikTok Brand Lift Study uses a survey-based approach to measure how TikTok users feel about the advertisements they see. We send questionnaires in ad formats to people who’ve seen a specific ad from a brand, as well as users who haven’t seen that ad—that way, we can get a real sense of how content is affecting people’s perception of a brand.
For more information on any of the products listed, please reach out to our team or email [email protected].
Facebook is by far one of South Africa’s largest (if not the largest) social media platform available. It is constantly evolving, meaning businesses small and large needs to keep their strategies up to date in order to leverage everything the platform has to offer.
In order to help you stay up to date on everything Facebook has to offer, we’ve pulled together the key Facebook trends for South Africa in 2021.
Top Facebook Trends in South Africa
1. Facebook Shopping
A key Facebook trend for 2021 and beyond are Facebook shopping. As a result of various lockdown measures and shops shutting their doors for extended periods of time, ecommerce and social commerce boomed. Facebook made sure to participate in this excitement by developing its ecommerce capabilities.
In 2020, the social network launched Facebook Shops to make it easier for businesses to sell online and for users to find products that interest them from brands they love. Facebook Shops allows merchants to create their own online stores within the platform to promote and sell products. And now in 2021 Facebook launched Shops for WhatsApp Messenger.
Since its launch, many brands have begun using Facebook Shops, but not necessarily as a conversion platform. Many are using the space as a mood board to show users what products they have on offer.
However, this could be set to change as consumers become more willing to use social platforms as a marketplace. Over 18% of Facebook users have made a purchase through Facebook in the past year. As Facebook continues to develop its commerce functions, more users will take note.
2. Facebook Live
One of the latest Facebook trends is live streaming. Live streaming became one of the most popular forms of entertainment for consumers throughout the pandemic. This popularity has reflected on Facebook Live.
In 2020, there was reportedly a 26.9% increase in Facebook Live usage from the previous year. In addition to this, Facebook Lives made up 1% of all branded content on Facebook. This suggests that brands are beginning to realise the benefits Facebook Live has for staying in contact with customers. We can expect more brands to begin adopting this strategy (while potentially using Facebook influencers) as livestreaming continues to remain popular with customers.
3. AR Ecosystem
Augmented Reality is trending now on Facebook. Interactive filters have been popular for a few years, and Facebook advertising is now doing the same with their Spark AR. The platform allows users to create their own AR ads, allowing users to try on makeup or glasses directly in a Facebook ad.
Stats have shown that AR effects posted by more than 150 accounts have generated more than 1 billion views. To date, nearly half a million creators from as many as 190 countries have used Spark AR to create AR effects on Facebook.
To further this, Facebook has begun developing its AR wearable ecosystem. It is reportedly working on AR glasses and wrist wearable to allow users to have a seamless digital experience no matter where they are.
4. Facebook Advertising
Facebook advertising isn’t a new feature, but it is still one of the biggest trends on Facebook for brands. Facebook is the preferred place for 97% of marketers to run paid ads, primarily because it has the largest user base of any social network.
Many brands have begun focusing on newsfeed ads above any other ad spot. While column and display ads are good, newsfeed ads give brands more creative space to work with while putting the ad natively in a user’s newsfeed.
Furthermore, video Facebook marketing is set to increase. As video content in general becomes more popular, video content on Facebook is expected to grow. Out of all video lengths, Facebook videos between 65 seconds and five minutes perform the best.
5. User-Generated Content or as we all know it UGC
User-generated content is consistent in being one of the most effective and popular forms of content marketing. UGC is content created by customers that, with their permission, brands repost to their own feeds.
The amount of UGC used on the platform by brands has increased, more than doubling from 223 billion views to 495 billion views from January to August 2020.
UGC is beneficial for brands as it means their customers can see other customer reviews. UGC is also a way for brands to provide consumers with the authentic content they desire.
Brands can keep track of the UGC created by customers by using a branded Facebook hashtag.
6. Chatbots
Consumers demand convenience and speed at every point of their customer journey, and that includes communication with a business. This is where Chatbots have thrived.
There are already 40 million chatbots on Facebook Messenger, and this is only expected to continue growing. Already, 20 billion messages are sent between consumers and businesses every month on Messenger, making it a key location for customer communication.
The social network is constantly working to improve the messaging experience between brand and consumer. Consumers can now make appointments via Messenger and brands can set up lead generation campaigns directly in Messenger.
We can expect to see the use of Chatbots skyrocket in coming times.
7. Facebook Stories
Facebook Stories are being adopted by brands and consumers rapidly, and are nearly as widely used as Instagram Stories, likely due to the ease of reposting the same content across both platforms.
Facebook Stories offers users the chance to create a photo story or a text story. Brands can upload photos, videos, boomerangs and more to create unique and eye-catching content.
8. Facebook Groups and Communities
Community building is an essential part of any marketing strategy. A great way to do this through Facebook is by hosting a Facebook Group. These can be invite-only or branded and available for anyone to join. Brands typically use public groups that can be used for brand awareness and authority.
Facebook engagement in Groups can be incredibly high. There are more than 10 million groups available already which are used by up to 1.4 billion people every month.
For brands, apart from creating your own group, it can be worth joining other community groups. This can give you further insight into what your target audience are looking for content wise, and give you more interaction opportunities and exposure.
Need help with your Social Media Strategies by including these top trends? Get in touch with our agency and become a selling success.
A lot of organizations realize they ought to be on social media, however they don’t know which stages they should zero in their time or cash on. Assuming you presently end up in this class, it’s anything but’s a smidgen of time to design, very much like you would for any showcasing technique.
Who is your optimal crowd?
On the off chance that you skirt this progression, you could in any case wind up with an incredible social media following. Be that as it may, assuming there’s a bungle between your crowd and your optimal client, basically everything you’ve poured in will not be doing you much good.
A definitive objective may be to drive clients to your site or to get them to get the telephone and call you. Increasingly more social media stages are offering web based business highlights, so there’s no requirement for clients to try and leave social media when they need to purchase your items.
Talk works on Facebook and different stages are additionally a famous route for organizations to address questions. Whatever your motivation, there is a social media stage that can work for you.
Where are your clients?
Is it accurate to say that they are on Twitter for constant updates that found a way into their bustling day? Is it true that they are looking for motivation on Instagram or Pinterest? These bits of knowledge will assist you with picking your foundation, just as the hours of day that you post and screen your social media takes care of.
Flower specialists will consistently admission better than handymen on a stage like Instagram on the grounds that obstructed channels don’t look pretty on an Instagram feed. Tradies are bound to discover accomplishment on a stage like YouTube, where they can post recordings that answer normal inquiries.
Plunging somewhat more profound…
We should investigate the various stages as of now ruling the social scene. Coming up next are positioned utilizing a new Hootsuite and We Are Social report, which took a gander at worldwide quantities of dynamic social media clients. Facebook, by and by, ended up as the winner.
While each new stage’s ascent to popularity appears to flag the death of Facebook, it’s yet to occur. Facebook just receives winning highlights from its rivals and the brands it gains and continues going. Retailers can sell items through Facebook, café participants can make appointments, and anybody can discover a business’ crucial subtleties initially. The entirety of this implies Facebook stays an exceptionally helpful stage for a scope of businesses.
YouTube
YouTube stands firm on a special situation, as it’s anything but a sort of web index by its own doing. There is likewise a chance to contact totally different crowds, in view of the sort of substance that you post. From item dispatches to gathering recordings and Q and A meetings, organizations have incredible breadth when utilizing YouTube.
Instagram began as a photograph sharing application and stays an outwardly engaging stage right up ’til the present time. While subtitles, recordings, and hashtags all have their place, the primary thing to get ideal for Instagram is to have outwardly engaging posts. These don’t need to be photographs. Numerous brands have achievement making infographic style posts. Simply ensure they look extraordinary and are with regards to your marking.
TikTok
TikTok isn’t just mainstream among the Gen Z crowd, and it’s surely not all moving. TikTok proceeds to vigorously impact other social media stages. For example, Instagram embraced its Reel include in the wake of TikTok’s prosperity. Regardless of whether your crowd isn’t on TikTok, its prevalence can’t be disregarded.
While Pinterest has generally been the area of ladies (with their biggest crowd is in their mid-twenties to mid-thirties), the Hootsuite and We Are Social report recommends that Pinterest’s allure is expanding. The stage’s essential use stays equipped towards project arranging, with clients sticking pictures (or recordings) to their vision sheets, regardless of whether they need formula tips, design motivation, or home DIY exhortation.
Twitter may rank underneath Pinterest and Reddit as far as dynamic clients, yet it keeps on having an effect that ranges past the stage.
LinkedIn, Clubhouse… and whatever else is straightaway!
This is in no way, shape or form a thorough rundown; there are a large group of other social media stages out there. LinkedIn stays consistent with it’s anything but an expert systems administration site, while Clubhouse stays consistent with it’s anything but a little coterie of the individuals who have been welcome to join.
New social media stages keep on showing up. However, that doesn’t mean you need to go pursuing each sparkly new thing. Like some other advertising methodology, ensure you stay mindful of arising patterns and check in routinely to see whether your technique is functioning admirably for you, or whether it’s an ideal opportunity to shift direction to accomplish your objectives.
In the event that you need a hand setting up or exploring your methodology for social media in Pretoria, Gauteng, then, at that point connect with Juicy Designs for a technique that is deliberately custom fitted to your business needs.
Using Facebook Ads to generate for your Car Dealership
If you need a place to find potential customers for your new or used car dealership, you’ve probably already thought about and maybe even discounted using Facebook lead ads. If you have discounted using Facebook lead ads, you may want to give it a second look. That’s because Facebook’s most potent marketing weapon is one you can’t find on any other social media platform.
Facebook uniquely has almost intimate knowledge of its platform users. That makes Facebook a powerful advertising and marketing tool to use for your new and used car dealership. By using the Facebook auto sales lead generation ad unit, you have the opportunity to place your ad in front of a target audience already interested in the type of cars you sell.
Contact us today if you want us to help your dealership becoming a selling success with Lead generation ads from Facebook.
Using Google Ads to generate for your Car Dealership
At the heart of any Google Ads marketing campaign is a sound strategy that includes high opportunity keywords, properly targeted audiences, unique ad text and sleek landing pages. This is no different when it comes to lead generation for your car dealerships. You don’t have to run a massive online ecommerce business or sell consulting services online to benefit from a strong Google Ads campaign. Even your local used car dealership can reap the benefits and drive massive traffic to its business, both online and in person.
Word of mouth is not enough to thrive in the car dealership industry anymore. Your brick and mortar locations need to thrive online because people are simply purchasing products much differently nowadays, and this applies to selling vehicles as well.
There are many different types of PPC campaigns you can put together, and we will go into detail on five separate campaigns you can run. Each one can be tailored directly toward your target market. Branded Campaigns, Dynamic Campaigns, Conquest Campaigns, Remarketing Campaigns and General Campaigns are the top five types of Google Ads campaigns that will help your dealership tremendously, and when run in unison, you will come at your target market in every way possible, leaving no stone unturned. SEO is great, but the Google Ads is the icing on the cake to help you drive real, tangible results. With the right campaign, your car dealership will have a massive increase in both online and in-store traffic.
Want to see how we have helped other dealerships grow by triple digits by selling more cars using ROI focused and proven digital marketing strategies? Contact us today!
Here are some of our tips for generating more leads for your new or used car dealership:
- Start using Facebook Lead ads
- Develop a Google ads strategy and roll out PPC campaigns
- Develop high converting landing pages
- Use Email Marketing
- Use SMS Marketing
- Remarket to your current database
- Contact Juicy Designs for a quote and see how we can help your dealership generating more leads that will convert into sales.
Pro Tip: Your ability to respond to your leads instantly has immeasurable value. Don’t let your car sale leads slip away from you or lose money on wasted clicks that go nowhere. Drive your auto dealership forward into the future, but do it today by contacting Juicy Designs.
Social Media Influencer marketing is a fast-growing marketing activity and media channel across South Africa and the rest of the world. That’s no surprise considering that most of us check our social media feeds on a daily basis.
Brands in South Africa are already realising the power of this new marketing channel and are starting to include social media influencer marketing as part of their marketing strategies. But let’s clear one thing up.
What is influencer marketing?
A lot of people might think Social Media Influencer marketing consists of marketing teams indiscriminately throwing money and freebies at those of us who are lucky enough to have racked up thousands of followers online.
Spoiler alert: it’s not. For many reasons:
- First of all, many social media marketing influencers work very hard on building their own brands and cultivating an organic and engaged online following. They dedicate as much time to it as others do to traditional 9-5 jobs (if not more).
- They obsess over fun and creative ways to create content that people will love.
- They keep up with the latest social media trends, tips, and tricks.
- They spend a lot of time with brands and PR teams to assess whether a proposed brand collaboration fits their own brand and values or not. And they spend even more time with the brands and PR teams they deem a good fit to build meaningful collaborations and make sure they know the brand through and through.
Similarly, PR and social media influencer marketing teams work very hard on their influencer marketing campaigns.
They assess the potential that each and every collaboration opportunity would bring to their brand before moving forward with it. Whether that’s based on reach, engagement, audience demographics, brand values, or lead generation, depends from one brand to another and from one campaign to the next.
Choose brand fit influencers for your social media marketing campaigns. Know at which stage to use a type of influencer. Is it the awareness, engagement, leads or sales stage?
But one thing is constant – marketers will always be deep-diving into analytics to prove ROI (return on investment) and to find the perfect mix of marketing channels that will help their brand achieve its goals.
So if they’ve chosen to work with an influencer, there’s certainly a lot of strategy and planning that went into it.
And their work doesn’t end with influencer vetting and selection.
They build relationships with each and every influencer they get on board, ensure they become virtual brand experts, draw up collaboration contracts and full-fledged campaigns, coordinate with the influencers throughout the duration of the campaign/contract, and ensure they maximize the value from the collaboration for all parties.
And, of course, measure and prove ROI.
So yeah – hard work all around. For more on influencer marketing, click here.
But now it’s time for my round up out Top Social Media influencers in South Africa who are KILLING IT right now. From lifestyle, fashion, and beauty, to food, health, family, sustainability, entrepreneurship, motivation, and wellness – this influencer list leaves no sector behind!
Top Social Media influencers in South Africa to follow in 2021
- Boitumelo Thulo
Boity is a South African TV personality, rapper, actress, businesswoman and model. She inspires her audience by her success journey where she proved that embracing passion and hard work pays off and lands you on a throne! - Refiloe Phoolo
Professionally known as Cassper Nyovest, Refiloe Maele Phoolo is a South Africa rapper, dance, songwriter, entrepreneur and record producer. - Bonang Matheba
A multi-award winning radio host, TV presenter, MC, and style icon, Bonang Matheba is known for her strong work ethic and determination to follow her dreams. She is referred to affectionately by her fans as Queen B. Bonang was recently a panellist on #WeSeeEqual gender equality UN summit, as well as a host of the Global Citizen Festival alongside Oprah Winfrey, Naomi Campbell, Trevor Noah, and more famous faces! She has her own hit reality TV show, Being Bonang, that chronicles her glamorous life. - DJ Maphorisa
Themba Sonnyboy Sekowe popularly known by his stage name DJ Maphorisa, is a South African record producer and DJ. He has built an impressive catalog and name for himself in such a short period of time! Definitely one to look out for. - Kim Jayde
Tv host. Director. Producer. Blogger. Model. Kim wears many hats and wears them very well! - Sergio Ines
In his own words, Sergio’s blog, What My Boyfriend Wore, is a “A Dandy’s Diary About All Things Dapper.” His Instagram account is a fashion diary and guide for men looking to find the ins and outs of men’s style in Africa. - Kefilwe Mabote
Kefilwe is one of South Africa’s most popular luxury and style influencers. She blogs about fashion, beauty, and travel. She has worked on over 180 projects with brands where her ability to express herself through fashion shines through. - Trevor Stuurman
Trevor is an award-winning visual artist who shares life as he sees it and experience through his creative lens on Instagram. Travel is one of his core sources of inspiration – so expect to find a lot of travel posts on his accounts too! - Aisha Baker
Aisha’s blog Baked Online highlights beauty and fashion trends in South Africa and around the world. Aisha also launched Millennial Mama, a women’s empowerment brand cantered around motherhood. Aisha aims to uplift and empower millennial mothers….and I am here for it! - Lee Fraser
Lee’s blog has a great, comprehensive range of reviews covering fashion, grooming, food, drink, wellness, travel and tech! He has worked with a range of international and local brands including Whirlpool, Cotton On, and Hush Puppies. - Lovilee
Karen Kelly is a mom by day and creative blogger by night. She has a multi-award winning blog filled with DIY ideas, free printables, home decor ideas, and party themes. The blog also includes a lifestyle section with profile and expert advice articles. - The Blonde Abroad
Solo women travelers unite! The Blonde Abroad is a fantastic resource for women all over the world who want to find out more about traveling alone. Packed full of inspiration for destinations and travel tips, Kiersten’s blog won’t leave you asking for much more. Plus, she offers her very own all-female bespoke travel tours and educational retreats where you can relax and soak in new destinations alongside local female guides and hosts! Kiersten was named by Forbes as one of the Top 10 Travel influences. And for good reason. - Nuzhah Jacobs
Nuzhah is an entrepreneur and self-taught make-up artist based in Cape Town. She uses her social media platforms to share original content about makeup, hair, fashion and beauty. Hers is truly a story of working hard to achieve success and inspiring those around her through sheer creativity! - Rattle Mum
Rattle Mum is a parenting blog full of tips, reviews, trends and insights into the life of a parent. Tanya is a PR, content and communications professional by day – and a blogger by night. Not to mention a mother of two as well. Talk about a super mom! - Fashion Breed
Aqeelah’s fashion blog, Fashion Breed, is regularly updated with photo-stories, everyday style, travel, events, and articles. She aims to educate, empower, support and inspire women with her content. Her unique taste in modest fashion is not one to miss! - Hermaine M
Hip-hop artist, brand influencer, photographer, and entrepreneur Hermaine M has left very little for the rest of us to do! - Rose and Thorns
Shante moved to Cape Town from England in 2010. She uses her blog, Rose and Thorns, as an outlet for her emotions and personal experiences – specifically when it comes to parenting, food, travel, and wine. - Dalin Oliver
Dalin is a South African comedian who started his on-stage journey in 2010. He has been featured on Comedy Central Africa, writing, producing and performing three one man shows, producing two recorded comedy specials, and a big screen debut in cinemas nationwide. Impressive! - The Incidental Tourist
Dawn is a traveller with a deep love for Africa, its people and the environment. She uses her blog to share her stories, photographs, reviews and discoveries from international and local travels. She focuses on sustainable tourism and ways that we can enjoy this beautiful world without compromise. - Nabilah Kariem
Known for her modest fashion, Nabilah has captured a lot of attention with her stunning style. She has been recognized by international publications and designers alike. She even launched a fashion line in collaboration with Canadian brand, Nourka, at the young age of 23! - Becoming You
Kathryn Rossiter is a South African lifestyle blogger and mom of 2. Her blog offers daily inspiration for women and is her platform for expressing her passion for writing and photography. She covers a range of topics including travel, style, decor, photography and beauty. - SpiceGoddess
Verushka is passionate about travel and education which is why she dedicated both her professional life (as a lecturer on Travel and Tourism) and personal life (as a blogger) to exploring the world of travel. - Tails of a Mermaid
Natalie Roos shares helpful travel tips and guides based on her personal experiences on her blog, Tails of a Mermaid. You can also enjoy content about food, wine and skincare on Natalie’s blog! - A Zesty Life
Yolandi blogs about all things lifestyle, beauty, food, decor, and her family life. In addition to running her blog, Yolandi contributes to various South-African lifestyle and parenting publications and freelances for some communication projects. She started her blog to have a space where she could share things that inspire her and add zest to everyday life! - Rayne Alexander
If you’re obsessed with makeup and skincare, Rayne is your girl. She posts frequent and honest reviews of all things beauty on her blog. She has also recently been sharing her experiences navigating the maze to millennial motherhood! - Anja Wintour
Anja loves fashion – but that’s not all she blogs about! Head on over to her blog for a dose of culture, travel, and (as she puts it) weird thoughts! - Kerry Sharper
Kerry simply speaks her truth to inspire yours. She has a passion for words and plus size fashion. She shares whatever is on her mind but aims to keep her social platforms and blog positive spaces for women to love their bodies. Love the energy!
It’s 2020 and moving your marketing efforts online is a savvy decision.
Firstly, you can reach more people with Juicy Designs powerful Digital Marketing tools. Secondly, maintaining an online presence is far more cost-efficient than buying traditional marketing space like billboards. In short, Car Dealership marketing can improve your sales and online presence at the same time.
Let’s dive into more detail on how your Car Dealership can achieve great Digital Marketing success…
Marketing and SEO for Car Dealerships
SEO (Search Engine Optimization) for your Car Dealership is one of the most important things impacting digital marketing. It consists of two elements: On-Page SEO and Off-Page SEO.
On-Page SEO ensures your car dealership’s website is optimised for customers to find you on search engines, mainly Google. Using specifically targeted keywords in your website’s content, titles, and meta descriptions are just one of the ways to achieve this.
Whereas, off-Page SEO spreads your brand outside of your website. This can be direct links from reputable websites or forums back to your website.
The easiest way to get these ‘backlinks’ is to either pay to have promotional articles published or to guest post on authoritative websites.
Social Media Marketing for Car Dealerships
Social Media Marketing for your Car Dealership can be another step for your business. Social Media platforms like Instagram or Facebook can help you engage with your target market audience. They also provide the most immediate and direct response from possible clients.
Our Car Dealership clients greatly benefit from Social Media Marketing. You can deliver visuals of new products to your audiences without them physically travelling to your dealership. You can post short messages or current offers on social media. The more creative the media account looks, the more likely people will engage with it.
Social Media facilitates connectivity. These days, word of mouth is often overlooked. But, it can help you spread awareness of your brand if you leave a good online impression on your customers.
Content Marketing for Car Dealerships
Cars can be considered a luxury purchase by some. But the more information you provide about your product, the more inclined people will be to look it up. One of the branches of good content marketing is blogging.
Writing articles oriented towards your product will familiarise the customer with your range of models. A well-written blog post can attract even people who may not initially be interested in a specific model.
But content marketing isn’t only blog posts. This title fits all content created for marketing purposes, i.e., a video, an informative podcast, or a photo gallery.
Google Ads Marketing for Car Dealerships
If you want to invest in your Digital Marketing Ads, you can engage in Pay Per Click advertising also know as Google Search Advertising. PPC works via direct visits to your website.
For example, you can make a banner or a commercial post. When people click on it, they’re directed to your website. PPC, as the name suggests, costs you money for every click the ad generates. These costs vary according to the competition surrounding the keyword you’re targeting.
Google and Facebook both offer PPC services; you only have to choose what is right for you.
Ready to Give Car Dealership Marketing a Try?
We hope having read this article you now have an idea of how and why digital marketing could help your Car Dealership business. If you have any questions, feel free to contact us. We’d love to hear from you!
All car dealerships in South Africa should carry out these Facebook advertising best practices in 2020. Read on to learn how you can take advantage of this important Digital marketing channel.
With over 2 billion active users on Facebook, it’s one of the most powerful and cost-effective advertising channels for Car Dealerships in South Africa. Facebook ads are a valuable tool for car dealers because Facebook’s varying ad types can be used to target potential customers at each stage of the buying journey, from awareness to decision.
Classic Facebook advertising strategies typically suggest using a combination of Link Clicks and Post Engagement campaigns, but many more sophisticated methods now exist for more precise targeting and increased conversions. Let’s take a look at some popular types of Facebook ads that can work well for Car Dealerships in South Africa.
Facebook Slideshow Ads: Brand Awareness
It’s no surprise that videos have taken over the Facebook newsfeed. In fact, Facebook sees over 8 billion daily video views on average; video content also drives the highest engagement rate across the platform. But what if your car dealership doesn’t have any videos to post? Not to worry. With Facebook slideshow ads, you can turn any of your photos into a seamless video. Simply choose up to seven photos, add audio and text overlays, and you’re done. Showcasing your car dealership’s interior, service department, inventory, and more is now quick, easy, and affordable.
Facebook Lead Generation Ads: Sales Leads
When you run lead generation ads for your car dealership, you’ll not only be educating customers about what you offer but more importantly, you’ll be generating leads through highly targeted campaigns. This direct approach means you’ll reach more of the right sales prospects the first time around.
The best part? Facebook fills out part of the contact forms for users, so more people will be likely to submit the form to your car dealership, resulting in a higher number of conversions. Facebook also partners with some CRMs to automate getting your leads into the CRM.
Rather than logging information by hand, your team can now spend its time following up with prospects and re-engaging cold leads.
Retargeting Ads: Reminders
What is retargeting? In Facebook advertising, it’s a strategy to send ‘reminder messages’ to customers who visited your site but never completed a form submission, checkout or other conversion action.
Don’t miss out on customers who aren’t clicking or converting the first time around. Using Facebook targeting tools like the Pixel, your car dealership will stay top of mind and ultimately, drive more conversions.
A successful retargeting campaign on Facebook might include the following in its ad copy:
Callouts for those who have recently browsed inventory.
A sense of urgency, reminding customers to look at the latest offers before they end.
Special deals for first-time customers.
Dynamic Facebook Ads for Car Dealerships: Right Inventory, Right Buyer
Using the Facebook Pixel, Facebook dynamic ads automatically generate ads based on user activity on your car dealership’s site. Potential customers will see ads that direct them to relevant inventory pages, lead forms or any other page on which they might have shown interest. Most importantly, your potential customers will always be shown the vehicles most relevant to them. What does this mean for you? Increased engagement.
All you’ll need to provide is an inventory catalog with information like price, location, and availability. Facebook will use this list to incorporate that information into the ads. After the initial set up process, your work is done. Facebook serves the right ads to the right buyers so that you can focus on selling.
Tailored Facebook Ads for Your Car Dealership
Here at Juicy Designs, we work with you to create and execute a Facebook Marketing strategy to help you reach your sales goals. Contact us today to learn about our customised Facebook advertising solutions for car dealerships.