Paid Social Media · Pretoria
Social media advertising that turns followers into customers. Paid campaigns across Facebook, Instagram, TikTok and LinkedIn managed for results, not vanity metrics.
Reviewed by Wynand van der Westhuizen, Meta Business Partner & Creative Director, Juicy Designs. Updated .
Why most social ads fail
Most social media campaigns don’t fail because the platforms don’t work. They fail because tracking, targeting, and creative were never built for results.
Without a correctly configured Pixel, CAPI, and conversion events, the algorithm optimises for nothing. You pay for clicks that never become customers.
Reach, likes, and impressions look good in a report. They don’t pay salaries. If your agency leads with these, they’re hiding the numbers that matter.
Broad targeting wastes budget on people who will never buy. Most SA businesses overpay per lead by 2-3× simply because audiences were never researched and tested properly.
We optimise for sales, leads, and bookings not impressions, reach, or likes. Every metric connects to actual business outcomes.
Learn moreAge, interest, behaviour, job title, lookalike your ads reach in-market audiences only. No wasted spend on people who will never buy.
Learn moreWeekly reports showing exactly where every rand goes and what it returned. No black-box reporting, no inflated vanity numbers.
Learn moreSix paid social services that cover every stage of your customer journey from cold audience to loyal buyer.
Meta’s advertising platform gives access to 24M+ South Africans with some of the most precise interest, behaviour, and demographic targeting available anywhere. We handle full-funnel strategy, from cold prospecting campaigns to warm retargeting and DTC ecommerce conversion flows, making this the backbone of most paid social strategies. Monthly deliverables include campaign setup or refresh, ad creative, copy, audience management, weekly optimisations, and a performance summary. Campaigns are live within 5 business days of briefing, with continuous testing to improve results month over month. Best suited for e-commerce, service businesses, and brands looking to scale leads and sales cost-effectively · From R4,500/mo, see full pricing.
See packagesTikTok is SA’s fastest-growing platform, with users averaging 95 minutes of daily viewing, and its algorithm surfaces content to new audiences far more aggressively than Meta. We create and manage In-Feed Ads, TopView, and Spark Ads designed to feel native to the platform while driving measurable results. Targeting is built around interest clusters, lookalike audiences, and behavioural signals specific to your category. TikTok delivers superior performance for B2C, lifestyle, food, fashion, and video-first brands targeting Gen Z and Millennials. Monthly deliverables include creative, campaign management, audience testing, and a performance report · From R4,500/mo, see full pricing.
See packagesLinkedIn lets you target by job title, company size, seniority level, industry, and professional interests, reaching 3M+ South African professionals with a precision no other platform matches. It’s the most expensive paid social channel on a CPM basis, but it’s surgical for B2B lead generation, executive thought leadership, and enterprise sales cycles. We manage Sponsored Content, Message Ads, and Lead Gen Forms integrated directly with your CRM or sales pipeline. Campaigns are optimised for cost-per-lead, with typical B2B CPLs of R400, R900 depending on audience specificity. Ideal for professional services, SaaS, financial products, and any brand targeting business decision-makers · From R8,500/mo, see full pricing.
See packagesRemarketing converts warm audiences who have already shown interest in your brand, website visitors, video viewers, page engagers, and past purchasers, at a fraction of cold-traffic costs. These audiences typically cost 50-70% less to reach and convert at 3-5× the rate of cold prospecting campaigns, dramatically improving your overall ROAS. We build custom audience segments, exclusion lists to avoid ad fatigue, and dynamic product retargeting for e-commerce. Ads are refreshed regularly to prevent creative burnout and maintain click-through rates. Remarketing setup and management is included in all paid social packages, see full pricing.
See packagesNative lead generation forms on Facebook, Instagram, TikTok, and LinkedIn collect emails, phone numbers, and custom field submissions without the friction of landing-page redirects. We integrate directly with your CRM, HubSpot, Salesforce, or any webhook-compatible system, so leads flow into your pipeline in real time. Typical CPLs range from R150, R400 for B2C audiences and R200, R600 for B2B professional services, depending on targeting specificity and offer quality. Every campaign includes A/B testing of form questions, headlines, and creative to continuously reduce cost-per-lead. Deliverables include campaign setup, ongoing optimisation, CRM integration, and a monthly leads summary report · From R4,500/mo, see full pricing.
See packagesScroll-stopping ad creative in static, carousel, or short-form video format, produced specifically for the platform and placement it will run in. Each Creative Pack includes 3 complete ads with copywriting, graphic design or video editing, and platform-spec sizing, ready to launch without additional production work. We test multiple hooks and formats simultaneously to identify the highest-performing creative within the first two weeks. Turnaround on a Creative Pack is 5-7 business days from brief approval. Ideal for brands launching a new campaign, refreshing stale creative, or scaling a proven offer · R2,500/batch, see full pricing.
See packagesA five-step system that gets campaigns profitable faster and keeps them improving every month.
We audit your existing ads (if any), research your audience, identify the platforms that fit your goals, and build a campaign strategy before touching a single setting.
Pixel installation, conversion event setup, audience creation, ad copywriting, creative production, and campaign architecture all built to best-practice standards before launch.
Campaigns go live. We monitor daily, kill underperformers, scale winners, and test new audiences and creatives. First profitable signals appear within 5-7 days.
Weekly transparent reporting tied to real business metrics. As campaigns mature, we increase budget on what works and introduce new creative angles to sustain performance.
Monthly creative refreshes, audience testing, and strategy evolution. Your campaigns improve every cycle. We set performance benchmarks and hold ourselves to them month on month.
Client results
A Johannesburg fashion DTC brand was self-managing Meta ads at R8,000/month with no conversion tracking, no audience segmentation, and no visibility on which spend produced actual sales.
We rebuilt tracking from scratch: Pixel, CAPI, custom conversion events tied to purchases. New audience architecture separated cold prospecting, warm retargeting, and past buyers. Creative refreshed monthly.
Scaled to R24,000/month budget. Sustained 3.8× ROAS over 6 months. “We actually know what our money does now.” Lesego Nkosi, Founder.
Transparent pricing
No hidden fees. No minimum contracts. Management from the tier that fits your goals, with ad spend billed directly to your own account.
Starter
Single platform, small to medium audience
Growth
Two platforms, full-funnel audience structure
Performance
Multi-platform, full account management
Setup fee R3,500 (once off) · Creative Pack R2,500/batch · Ad spend billed directly to your account · No minimum term
Our guarantees
We win when you win. These are not marketing promises. They are in writing from day one.
Month-to-month management only. No 6-month lock-ins. If we are not producing results, you should be able to leave. This keeps us accountable every single month.
If campaigns haven’t shown profitable signals after 45 days, we rebuild the strategy entirely at no additional cost. Every new client gets this in writing before we start.
Your Pixel, your ad accounts, your data. Everything runs under your business accounts. If you leave, you take everything with you. No data held hostage here.
Every report connects spend to leads, sales, and revenue. We don’t present reach and impressions as wins. If it doesn’t move the business, we cut it.
No freelancers, no offshore account managers. Your campaigns are owned and optimised by the same SA-based team from day one to scale.
Meet the teamYou see every rand where it went, what it returned, and what we’re changing next week. Weekly reports, open ad accounts, zero black boxes.
We manage campaigns on Facebook, Instagram (via Meta Ads Manager), TikTok, and LinkedIn. Most clients run two or more platforms simultaneously. We recommend platforms based on your audience, budget, and goals not what’s trendy.
Ecommerce typically needs R2,000-R5,000/month to test properly. Lead generation needs R1,000-R3,000. Start at a level where you can wait 30-45 days for results. Ad spend is entirely separate from our management fee.
First results appear in 5-7 days. Sustainable profitability takes 30-45 days as the algorithm learns. After 45 days we shift to optimisation and scale. If nothing works by day 45, we pivot strategy entirely at no extra cost.
Both run through Meta Ads Manager with the same targeting options. Most campaigns run on both simultaneously. Instagram typically has higher CPM but better engagement for visual brands. We split-test placements for every campaign to maximise ROAS.
Yes. Lead gen campaigns for B2B, professional services, and B2C work well on paid social. Lead costs typically range R150-R400 for ecommerce and R200-R600 for B2B. We handle lead form setup, CRM integration, and nurture sequence planning.
Remarketing targets people who already visited your site, watched your videos, or engaged with your page. It costs 50-70% less than cold traffic and converts 3-5× higher. We recommend allocating 20-30% of your monthly budget to remarketing audiences.
Yes. Our Creative Packs (R2,500/batch) include 3 custom ad creatives video, static, or carousel complete with copy and design. Creative quality is one of the biggest performance levers in paid social and we don’t leave it to chance.
3.8× ROAS · R8k → R24k ad spend
We were running ads ourselves and wasting R8k a month with zero visibility on return. Juicy rebuilt everything tracking, audiences, creative. We scaled to R24k/month and maintained a 3.8× ROAS. We actually know what our money does now.
156 qualified leads · R240 CPL
We tried three agencies before Juicy. This is the first one that focused on actual leads instead of vanity metrics. LinkedIn campaigns targeting CTOs brought 156 qualified leads in 90 days at R240 each. We closed 8 deals worth over a million rand.
340 test drives · 127 vehicles sold
Previous agency sent monthly reports full of impressions and reach. Juicy shifted to conversion campaigns targeting in-market buyers. We got 340 test drive bookings and sold 127 vehicles in 6 months. No vanity. Just results.
Trusted by SA businesses across every industry
Related reading
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The top paid social media advertising platforms for South African small businesses are Meta (Facebook & Instagram)
Serving South Africa
Juicy Designs is Pretoria-based and works with businesses nationwide. Explore Paid Social Advertising in your city:
Pretoria: Facebook Advertising Pretoria, Instagram Advertising Pretoria, LinkedIn Advertising Pretoria, Meta Advertising Pretoria, Paid Social Advertising Pretoria, TikTok Advertising Pretoria
Johannesburg: Facebook Advertising Johannesburg, Instagram Advertising Johannesburg, LinkedIn Advertising Johannesburg, Meta Advertising Johannesburg, Paid Social Advertising Johannesburg, TikTok Advertising Johannesburg
Cape Town: Facebook Advertising Cape Town, Instagram Advertising Cape Town, LinkedIn Advertising Cape Town, Meta Advertising Cape Town, Paid Social Advertising Cape Town, TikTok Advertising Cape Town
Durban: Facebook Advertising Durban, Instagram Advertising Durban, LinkedIn Advertising Durban, Meta Advertising Durban, Paid Social Advertising Durban, TikTok Advertising Durban
Let’s work together
Get a free strategy call. No pitch, no pressure. We’ll tell you exactly which platforms, budgets, and campaign types will produce the best return for your business.