Step-by-Step Guides
Digital Marketing Guides
Practical how-to guides from the Juicy Designs team. Each guide gives you a clear framework, real South African examples and action steps you can apply today. These run longer than our blog posts: each walks a single topic end to end, from first setup through to measurement, and is reviewed by both founders before publication.
Looking for shorter reads and news-style breakdowns instead? Head to the digital marketing blog, or see how we apply these frameworks in our marketing services.
Best SEO Agencies in South Africa: How to Compare Them
A practical framework for comparing South African SEO agencies on six criteria that actually predict results.
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10 min read
SEO Packages in South Africa: What to Expect
Compare SEO package tiers and what each level includes, so you can match spend to your actual goals.
VIEW GUIDE9 min read
The Real Cost of Cheap SEO
What cut-price SEO actually costs your business long-term: penalties, lost rankings and wasted time.
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Return on Ad Spend: The Complete Guide for Small Business Owners
ROAS formula, attribution models, 2026 benchmarks, break-even ROAS and seven levers to improve your number.
VIEW GUIDE10 min read
How to Calculate Return on Ad Spend (with Real Examples)
ROAS formula with real rand examples, attribution checks and margin adjustments every SA business should know.
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A/B Testing: A Beginner's Guide for South African Businesses
How to test one change at a time, reach statistical significance and use results to lift conversions confidently.
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How to Optimise Web Forms for More Leads
Cut fields, fix mobile usability, add trust signals and watch your South African enquiry rate climb.
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How to Measure Content Marketing ROI
Set goals, track the right metrics, attribute results, calculate returns and improve them over time.
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What Is Programmatic Advertising? A Plain-English Guide
How DSPs, SSPs, ad exchanges and RTB work, and when programmatic makes sense for SA businesses.
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Will AI Search Kill SEO? What SA Businesses Should Do
AI Overviews and ChatGPT run on the same ranking signals, so good SEO drives AI visibility too.
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Cookie Banners and Privacy Policies for South African Websites
How to set up POPIA-compliant cookie consent and a privacy policy, in plain language for marketers.
VIEW GUIDE8 min read
Digital Marketing Trends in South Africa 2026
AI search, WhatsApp commerce, short-form video, POPIA and local SEO: the trends shaping SA in 2026.
VIEW GUIDE9 min readWhat makes a guide different
A Juicy Designs guide is a long-form, end-to-end walkthrough of a single marketing topic, written for South African businesses and reviewed by both founders before publication. Guides differ from blog posts in scope: a post answers one question, a guide covers a subject from first setup through to measurement.
How our guides are produced
- Written by a practitioner. Every guide is written by one of the founders, from work done for clients rather than from desk research.
- Reviewed by the other founder. Technical claims, figures and recommendations are checked by someone who runs the same work.
- Fact-checked before publication. Prices, platform behaviour and regulatory points are verified against primary sources.
- Updated rather than republished. When platforms change we revise the guide and note the review date instead of issuing a new post.
The full standard is set out in our editorial policy.
Guides, blog posts and glossary entries
| Guide | Blog post | Glossary entry | |
|---|---|---|---|
| Scope | A whole subject, end to end | One question or angle | One term defined |
| Typical length | 2,000 words and up | 1,000 to 2,500 words | Under 1,500 words |
| Best for | Planning a project | Solving a specific problem | Checking what something means |
Browse the digital marketing blog for shorter reads, or the marketing glossary for definitions.