Social Media Content · Pretoria
Captions, Reels scripts and campaign copy your audience actually wants to read, all written in your brand voice, from day one.
Reviewed by Wynand van der Westhuizen, Meta Business Partner & Creative Director, Juicy Designs. Updated .
Every word sounds like you not a generic agency, not a template, not AI slop. Your voice, amplified.
Learn moreTikTok scripts, Instagram captions, and LinkedIn posts each written for how that platform's audience actually scrolls.
Learn moreWe write to stop the thumb, earn the read, and drive the action every single post, every single month.
Learn moreSix content streams that keep your brand visible, consistent, and converting across every platform.
From witty one-liners to long-form storytelling, every caption is written to match your brand voice and aesthetic while actively driving engagement. We craft copy that earns genuine comments, saves, and follows, not just passive scrolls, using hooks, calls-to-action, and platform-native language. Each month’s content calendar is developed around your upcoming promotions, seasonal moments, and audience insights gathered from previous performance data. Deliverables include captions for all scheduled feed posts, relevant hashtag sets, and alt-text for accessibility. Suited for brands that post 3-5 times per week and want consistent, on-brand copy without the in-house overhead. From R3,500/mo, see full pricing.
See packagesShort-form video scripts engineered to hook viewers within the first two seconds and hold attention through to the final CTA. We write to trending formats, sounds, and content structures that align with each platform’s current algorithm preferences, so your videos get pushed, not buried. Scripts include a scene-by-scene breakdown, on-screen text cues, voiceover direction, and suggested audio, making production straightforward for your team or creator. Turnaround is 3-5 business days per batch, with revisions included. Best for brands investing in short-form video and wanting scripts that actually convert views into follows and sales. From R2,500/mo, see full pricing.
See packagesInstagram Stories and carousel posts are the highest-engagement formats on the platform when scripted correctly, we write both to keep your audience tapping and swiping rather than skipping. Stories copy includes daily prompts, poll questions, quiz stickers, countdown hooks, and link-tap CTAs tailored to your content calendar. Carousel scripts are written as narrative arcs: an opening hook that earns the first swipe, a value-rich middle, and a conversion-focused final slide. Deliverables are provided in a ready-to-post brief format your designer or social manager can execute in minutes. Included in Growth+ packages, see full pricing.
See packagesAuthority-building LinkedIn content that positions your brand or leadership team as the obvious expert in your category, attracting the right clients, partners, and talent. We write a mix of long-form thought leadership posts, data-led commentary, short punchy updates, and engagement-driving questions calibrated to the LinkedIn algorithm. Content is grounded in your actual expertise, not generic industry takes, making it credible and shareable. Each post is formatted for LinkedIn’s line-break and hook conventions that drive above-average organic reach. Included in all content packages and deliverable on a weekly or fortnightly schedule, see full pricing.
See packagesMonthly newsletters, promotional sequences, and announcement emails written to keep your audience engaged in their inbox, where attention is owned, not rented from an algorithm. We write subject lines optimised for open rates, preview text, structured body copy with a clear hierarchy, and a single compelling CTA per email. Content is aligned with your broader social calendar so campaigns feel cohesive across every channel. Deliverables include the full email copy brief, subject line variants for A/B testing, and suggested send timing based on your audience behaviour. Included in Growth+ packages, see full pricing.
See packagesEnd-to-end content packages for product launches, brand events, seasonal promotions, and major announcements, pre-written and coordinated across all platforms from teaser to follow-up. Each pack includes a launch timeline, teaser posts, announcement copy, supporting content for the sustain phase, and a post-launch engagement sequence. Content is formatted specifically for each channel: Instagram captions, Reels scripts, Stories copy, LinkedIn posts, and email, so nothing gets repurposed lazily. Turnaround is 7-10 business days from brief approval, with a review round included. Ideal for brands running a defined campaign window and wanting everything locked and loaded before go-live. From R4,500/pack, see full pricing.
See packagesA five-step process that gets your voice right in month one and keeps it consistent forever.
We audit your existing content, interview your team, and study your audience. Your voice guide is produced before we write a single word.
We map your content pillars, identify platform priorities, and create a monthly content calendar aligned to your business goals.
Captions, scripts, and copy delivered in Google Docs. You review, we revise. Month one is unlimited rounds no charge, no friction.
By month two, content is faster to approve. By month three, your audience can feel the consistency and so can your engagement numbers.
Post-launch support, performance monitoring, and iterative improvements. Your website gets better over time, not just on launch day.
Every caption and script is written from scratch for your brand. We don’t batch-generate content and swap out the name. Your content is yours alone.
No freelancers, no offshore contractors. Your content is written by the same SA-based team every month so your voice stays consistent, always.
Meet the teamWe don’t cap revisions during your first month. If it doesn’t sound right, we rewrite it. By month two, you’ll barely need to change a word.
We create Instagram captions, TikTok scripts, Reels scripts, Stories copy, LinkedIn posts, carousel copy, email newsletters, and campaign-specific content all written in your brand voice, not a generic template.
Content Starter: 8 captions + 2 Reels scripts. Content Growth: 16 captions + 4 Reels scripts + Stories & email content. Content Performance: 24 captions + 6 Reels scripts + full content suite including trends, campaigns, and newsletters.
We specialise in written content captions, scripts, and copy. Visual design is a separate service. Many clients pair our content with their in-house designer or our graphic design team for a seamless output.
Month one is our discovery phase: we review existing content, interview your team, study your audience, and produce a voice guide. By month two, content lands right first time. Our clients consistently say month three feels effortless.
Yes. We write platform-native content TikTok scripts, Instagram captions, and LinkedIn posts are each crafted for how people consume that specific platform. We don’t copy-paste one post across five channels and call it done.
Month one includes unlimited revision rounds so we can nail your voice before locking anything in. No surprises by month two and our clients rarely need significant changes after the first revision cycle.
We deliver content and scripts you or your manager handle publishing. If you need full content management including scheduling, engagement, and reporting, that falls under our Social Media Management service.
Instagram engagement: 2% → 11%
Before Juicy we were posting consistently but getting nothing back. The first batch of captions they wrote felt completely like us just better. Within three months our engagement went from 2% to 11%. We didn’t change anything else.
Reels views tripled after scripting
I was filming Reels myself but they never took off. Juicy rewrote our hooks and restructured the scripts. Views literally tripled in the first month and we started getting DMs from people who’d seen our content organically. Game changer.
Consistent voice across 4 platforms
We were posting on Facebook, Instagram, LinkedIn, and TikTok but each platform felt like a different company. Juicy unified our voice while adapting the style for each channel. Our team can finally focus on the business, not the caption.
Trusted by SA businesses across every industry
Related reading
A step-by-step guide to social media content creation in South Africa: set goals, pick pillars, plan cadence, batch
How often to post on social media: roughly 3 to 5 times a week on Instagram and Facebook, daily on TikTok, 2 to 5 t
Why hire a social media manager? When posting is inconsistent, results are flat or your team has no time. They brin
Get content that actually sounds like your brand written by an in-house SA team that takes the time to understand you before writing a single word.