Social Media Content · Pretoria
Social media content that sounds like you
Captions, Reels scripts and campaign copy your audience actually wants to read, all written in your brand voice, from day one.
Juicy Designs is a social media content creation agency based in Pretoria, South Africa. We write captions, Reels scripts, TikTok copy, carousels, and campaign content in your brand voice, original, platform-native content that stops the scroll and drives real engagement across every channel.
Reviewed by Wynand van der Westhuizen, Meta Business Partner & Creative Director, Juicy Designs. Updated .
Three things we never compromise on
Brand Voice First
Every word sounds like you not a generic agency, not a template, not AI slop. Your voice, amplified.
Learn morePlatform-Native Writing
TikTok scripts, Instagram captions, and LinkedIn posts each written for how that platform's audience actually scrolls.
Learn moreScroll-Stopping Copy
We write to stop the thumb, earn the read, and drive the action every single post, every single month.
Learn moreWhat we create for you
Six content streams that keep your brand visible, consistent, and converting across every platform.
Instagram Captions & Feed Copy
From witty one-liners to long-form storytelling, every caption is written to match your brand voice and aesthetic while actively driving engagement. We craft copy that earns genuine comments, saves, and follows, not just passive scrolls, using hooks, calls-to-action, and platform-native language. Each month’s content calendar is developed around your upcoming promotions, seasonal moments, and audience insights gathered from previous performance data. Deliverables include captions for all scheduled feed posts, relevant hashtag sets, and alt-text for accessibility. Suited for brands that post 3-5 times per week and want consistent, on-brand copy without the in-house overhead. From R3,500/mo, see full pricing.
See packagesReels & TikTok Scripts
Short-form video scripts engineered to hook viewers within the first two seconds and hold attention through to the final CTA. We write to trending formats, sounds, and content structures that align with each platform’s current algorithm preferences, so your videos get pushed, not buried. Scripts include a scene-by-scene breakdown, on-screen text cues, voiceover direction, and suggested audio, making production straightforward for your team or creator. Turnaround is 3-5 business days per batch, with revisions included. Best for brands investing in short-form video and wanting scripts that actually convert views into follows and sales. From R2,500/mo, see full pricing.
See packagesStories & Carousel Copy
Instagram Stories and carousel posts are the highest-engagement formats on the platform when scripted correctly, we write both to keep your audience tapping and swiping rather than skipping. Stories copy includes daily prompts, poll questions, quiz stickers, countdown hooks, and link-tap CTAs tailored to your content calendar. Carousel scripts are written as narrative arcs: an opening hook that earns the first swipe, a value-rich middle, and a conversion-focused final slide. Deliverables are provided in a ready-to-post brief format your designer or social manager can execute in minutes. Included in Growth+ packages, see full pricing.
See packagesLinkedIn Content
Authority-building LinkedIn content that positions your brand or leadership team as the obvious expert in your category, attracting the right clients, partners, and talent. We write a mix of long-form thought leadership posts, data-led commentary, short punchy updates, and engagement-driving questions calibrated to the LinkedIn algorithm. Content is grounded in your actual expertise, not generic industry takes, making it credible and shareable. Each post is formatted for LinkedIn’s line-break and hook conventions that drive above-average organic reach. Included in all content packages and deliverable on a weekly or fortnightly schedule, see full pricing.
See packagesEmail Newsletter Content
Monthly newsletters, promotional sequences, and announcement emails written to keep your audience engaged in their inbox, where attention is owned, not rented from an algorithm. We write subject lines optimised for open rates, preview text, structured body copy with a clear hierarchy, and a single compelling CTA per email. Content is aligned with your broader social calendar so campaigns feel cohesive across every channel. Deliverables include the full email copy brief, subject line variants for A/B testing, and suggested send timing based on your audience behaviour. Included in Growth+ packages, see full pricing.
See packagesCampaign Content Packs
End-to-end content packages for product launches, brand events, seasonal promotions, and major announcements, pre-written and coordinated across all platforms from teaser to follow-up. Each pack includes a launch timeline, teaser posts, announcement copy, supporting content for the sustain phase, and a post-launch engagement sequence. Content is formatted specifically for each channel: Instagram captions, Reels scripts, Stories copy, LinkedIn posts, and email, so nothing gets repurposed lazily. Turnaround is 7-10 business days from brief approval, with a review round included. Ideal for brands running a defined campaign window and wanting everything locked and loaded before go-live. From R4,500/pack, see full pricing.
See packagesHow we make your content
A five-step process that gets your voice right in month one and keeps it consistent forever.
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Brand Immersion
We audit your existing content, interview your team, and study your audience. Your voice guide is produced before we write a single word.
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Voice & Strategy
We map your content pillars, identify platform priorities, and create a monthly content calendar aligned to your business goals.
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Create & Refine
Captions, scripts, and copy delivered in Google Docs. You review, we revise. Month one is unlimited rounds no charge, no friction.
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Deliver & Grow
By month two, content is faster to approve. By month three, your audience can feel the consistency and so can your engagement numbers.
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Support & grow
Post-launch support, performance monitoring, and iterative improvements. Your website gets better over time, not just on launch day.
Why Juicy content hits different
Zero Template Recycling
Every caption and script is written from scratch for your brand. We don’t batch-generate content and swap out the name. Your content is yours alone.
100% In-House Team
No freelancers, no offshore contractors. Your content is written by the same SA-based team every month so your voice stays consistent, always.
Meet the teamUnlimited Revisions (Month 1)
We don’t cap revisions during your first month. If it doesn’t sound right, we rewrite it. By month two, you’ll barely need to change a word.
Frequently asked questions
What types of social media content do you create?
We create Instagram captions, TikTok scripts, Reels scripts, Stories copy, LinkedIn posts, carousel copy, email newsletters, and campaign-specific content all written in your brand voice, not a generic template.
How many posts do I get per month?
Content Starter: 8 captions + 2 Reels scripts. Content Growth: 16 captions + 4 Reels scripts + Stories & email content. Content Performance: 24 captions + 6 Reels scripts + full content suite including trends, campaigns, and newsletters.
Do you create visuals or just copy?
We specialise in written content captions, scripts, and copy. Visual design is a separate service. Many clients pair our content with their in-house designer or our graphic design team for a seamless output.
How long does it take to nail our brand voice?
Month one is our discovery phase: we review existing content, interview your team, study your audience, and produce a voice guide. By month two, content lands right first time. Our clients consistently say month three feels effortless.
Can you write for multiple platforms at once?
Yes. We write platform-native content TikTok scripts, Instagram captions, and LinkedIn posts are each crafted for how people consume that specific platform. We don’t copy-paste one post across five channels and call it done.
What if we hate the first batch?
Month one includes unlimited revision rounds so we can nail your voice before locking anything in. No surprises by month two and our clients rarely need significant changes after the first revision cycle.
Do you provide scheduling and publishing?
We deliver content and scripts you or your manager handle publishing. If you need full content management including scheduling, engagement, and reporting, that falls under our Social Media Management service.
How much does video content production cost in South Africa?
Video and content production is quoted per shoot day and by how much editing you need. A single content shoot day that supplies weeks of social posts is far more cost-effective than one-off brand films. We scope it to your content calendar and budget, and edit the footage into platform-ready clips and stills.
What is a content shoot day and what do I get from it?
A content shoot day is one planned session where we capture a batch of photo and video, then edit it into a stack of social-ready content, Reels, TikToks, stills, and short clips, often enough for a month or a quarter. You get repurposable content, not a single video.
What is the difference between a brand film and social content?
A brand film is one polished, high-production piece for your website or a campaign; social content is a steady stream of shorter, native clips built to be posted regularly. Most businesses get more value from consistent social content than from one expensive film. We produce both and advise which fits your goal.
Why does polished, high-production video sometimes perform worse than rough footage?
On social, over-produced video can read as an ad and get scrolled past, while authentic, native-feeling footage often earns more trust and engagement. The platform and audience decide, not the budget. We match the production level to where the content will live.
How do I use one content shoot day across a whole quarter?
We plan the shoot around a shot list tied to your content calendar, capturing enough variety in one day, different setups, formats, and angles, to edit into a quarter of posts. Good planning is what turns one day on location into three months of feed.
What music licensing do I need for my social videos?
Using popular tracks without a licence can get videos muted or taken down and expose your brand to claims. Platform in-app libraries are safe for organic posts, while ads need properly licensed or royalty-free music. We use correctly licensed audio so your content stays compliant.
Do you offer photography as well as video?
Yes. Our content shoot days cover both photography and video, product, brand, team, and event stills alongside short-form clips, so you leave with a mix of content for every platform. It is more efficient to capture both in one session.
Trusted by SA businesses across every industry
Platform expertise
Related reading
Guides on social media
How to Build a Social Media Content Calendar (Free Template)
A step-by-step guide to social media content creation in South Africa: set goals, pick pillars, plan cadence, batch
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