AI Search Optimisation
AI SEO: get your brand cited by AI search
Rank in Google AI Overviews, ChatGPT and Perplexity, not just the ten blue links. Future-proof visibility for South African businesses.
The shift
Search now includes AI answers
Generative AI tools passed billions of monthly users, and a growing share of buyers now research inside Google AI Overviews, ChatGPT and Perplexity before they ever click a traditional blue link. If your brand is not being cited in those answers, you are invisible to that demand. AI SEO, also called answer engine optimisation (AEO) and generative engine optimisation (GEO), is the work of getting your business named and linked inside AI-generated answers.
The good news for South African businesses: Google has confirmed AI Overviews and AI Mode run on the same core ranking systems as normal search, so strong AI visibility is built on strong SEO, done with extraction and citation in mind. We do both.
What we do
How we get you cited by AI
Answer-first content
We structure pages so each key answer is a self-contained, quotable statement AI engines can lift with confidence.
Schema & entities
Structured data and a clean entity footprint so search and AI systems understand who you are and what you offer.
AI crawler access
robots.txt, llms.txt and crawler strategy so the right AI bots can read and cite your best pages.
Citable assets
Original data, research and statable facts, the content AI answers cite most often.
Why it matters now
First-mover advantage in AI search
Most South African businesses have not started optimising for AI answers, which means the citation slots for your category are still open. Getting there early builds an authority signal that is hard for late movers to displace. We pair this with traditional SEO so you win both the classic search results and the AI answer at the same time.
Frequently asked questions
AI SEO agency: FAQ
What is AI SEO?
AI SEO is optimising your website so your brand is cited in AI-generated answers from Google AI Overviews, ChatGPT and Perplexity, as well as ranking in normal search. It overlaps heavily with strong technical and content SEO, done with AI extraction and citation in mind.
What is the difference between SEO, AEO and GEO?
SEO gets you ranked in search results. AEO (answer engine optimisation) and GEO (generative engine optimisation) get you cited inside AI answers. Because Google's AI features run on core ranking, the work overlaps: good SEO is the foundation, then we structure content to be quotable and add the schema and entity signals AI engines rely on.
Can you get my business into Google AI Overviews and ChatGPT?
We cannot guarantee any specific placement, since AI engines choose sources dynamically. What we can do is give you the strongest possible chance: answer-first content, clean schema, citable original assets and crawler access, the signals that consistently correlate with being cited.
Do I need this if I already do SEO?
Yes. Traditional SEO gets you ranked, but AI answers increasingly sit above the classic results and can win the click before a user scrolls. AI SEO makes sure you show up in both places rather than losing the answer to a competitor.