Transparent Pricing for South African Businesses

Model: monthly retainer. Why: rankings compound, so SEO is ongoing work rather than a once-off task. What drives the price: how competitive your keywords are, the condition of your site, how many pages and how much content per month, and whether AI-search work (AEO and GEO) is included. From R5,500 a month. See the full SEO cost guide.

Model: monthly management fee, separate from your ad spend. Why: the work is the strategy, testing, and optimisation; the spend goes to Google. What drives the price: account size, number of campaigns, and complexity. Many SA agencies charge a flat fee or 10% to 20% of spend. We charge from R6,000 a month and never mark up your media spend.

Model: monthly retainer, with content production and ad spend budgeted separately. What drives the price: number of platforms (the biggest driver), posting frequency, how much original content and design is needed, and whether paid campaigns are included. From R6,000 a month.

Model: once-off project fee, usually a deposit to start and the balance on completion. What drives the price: number of pages, custom design versus template, features and integrations, and how much copywriting we provide. From R12,000 for a site, R18,000 for WordPress development, R25,000 for ecommerce. See the website cost guide.

Model: project fee for brand identity, or hourly for ad-hoc design. Our rate: graphic design is billed at R650 an hour excluding VAT for work outside a fixed package, which sits in the senior designer and agency band. What drives the price: number of concepts, depth of strategy, revision rounds, and how many assets you need. Full brand identity from R15,000.

Model: per project, per word, or hourly. Our rate: copywriting is billed at R450 an hour excluding VAT. What drives the price: volume, research depth, and format. SEO-optimised content typically carries around a 30% premium over standard copy. Copywriting is included in higher web and SEO packages and quoted separately for standalone work.

Model: monthly retainer, sometimes with a once-off setup for automations and templates. Email: from R4,500 a month managed. SMS: billed per message on a sliding scale, roughly R0.12 to R0.37 each depending on volume, with no monthly subscription. Covers strategy, design, sending, and reporting.

Model: single monthly retainer covering multiple services. Why: a multi-channel programme is more efficient and more effective than separate line items. What drives the price: the mix of services and the production volume. Full SA multi-channel retainers commonly run R10,000 to R50,000 a month; our combined packages start from R6,000.

Single-service retainers in South Africa typically run R4,500 to R15,000 a month, while full multi-channel programmes range from R10,000 to R50,000 or more. At Juicy Designs, SEO starts from R5,500 a month, Google Ads management from R6,000 a month excluding spend, social media from R6,000 a month, and email marketing from R4,500 a month. Combined packages start from R6,000 a month. All figures exclude VAT.

Websites at Juicy Designs start from R12,000 for a custom small business site, R18,000 for WordPress development, and R25,000 for an ecommerce store. Across the South African market, websites range from about R5,000 for a basic build to R150,000 or more for large custom platforms. See our website cost guide for the full breakdown.

SEO at Juicy Designs starts from R5,500 a month. The South African market generally runs R6,000 to R35,000 a month depending on competition and scope. SEO is a monthly retainer because rankings compound over time. Our SEO cost guide breaks down what each level includes.

Our Google Ads management starts from R6,000 a month, excluding your ad spend. Many South African agencies charge either a flat management fee or 10% to 20% of spend. The media budget is paid directly to Google and is never marked up by us, so you keep full transparency over where it goes.

Social media management starts from R6,000 a month with us. The SA market ranges from about R2,000 for basic two-platform management to R30,000 or more for comprehensive programmes with content production and paid campaigns. Content production and ad spend are budgeted separately from the management fee.

Branding at Juicy Designs starts from R15,000 for a complete identity system. Across the market, a professional SME logo runs R950 to R4,500, a corporate identity package R4,000 to R7,800, and a full strategic brand identity R5,000 to R50,000 or more, depending on scope and strategy.

Every retainer includes strategy, execution, monthly reporting, and a dedicated point of contact. Exact deliverables depend on your tier, from content calendars and community management through to full SEO programmes and advanced analytics. Website and branding projects include discovery, design, build, and handover.

No. We do not use long-term lock-in contracts. After an initial three-month onboarding period, all retainers run month to month. We believe results should keep you, not paperwork. Most clients stay because the numbers speak for themselves.

No, we bill ad spend separately from management fees. This gives you full transparency over where your budget goes. Media spend is paid directly to the advertising platform and is never marked up by the agency.

Yes. As a registered South African business we add 15% VAT on top of quoted prices. All prices shown on this page exclude VAT, so factor that in when comparing quotes, since not every provider states whether VAT is included.

Onboarding takes two to three weeks from discovery call to live campaign. The first three months are a structured onboarding period covering strategy, account setup, baseline measurement, and initial optimisation, before transitioning to month to month.

Yes. Package changes can be made at the start of any new month after the initial three-month onboarding period. Upgrades can typically be activated within one business day. Downgrades take effect from the following month's billing cycle.

Yes. The three packages suit most businesses, but you can combine individual services into a custom retainer if your needs are unusual or you want to start with one channel and add more later. Ask for a custom quote during your consultation.

Yes. We are based in Pretoria and serve businesses across South Africa, working remotely with video calls, shared documents, and regular progress updates. Location is no barrier to working with us.

South African agencies deliver strong work in native English at rand-denominated rates. The same service that costs R6,000 to R40,000 a month here would cost several times more in the UK or US, which is why some overseas brands work with South African teams.

Work backwards from what a customer is worth to you rather than from a round number. A good rule is that your monthly spend should roughly equal the value of one to three new customers. Judge the result on leads and sales, not on traffic or follower counts.

Retainers are billed monthly in advance. Project work such as websites and branding usually runs on a deposit to start and the balance on completion, with larger builds split into milestones. We agree the structure up front so there are no surprises.

Yes. Websites, branding, and audits are once-off projects. Marketing services such as SEO, Google Ads, and social media are monthly retainers, because they need consistent work to produce compounding results rather than a single burst of effort.

A freelancer is often cheaper but works alone, with one skill set and no cover when they are away. An agency gives you a full team, designer, developer, strategist, and specialists, with consistent delivery and accountability. The right choice depends on your scope and stage.

No lock-in contracts, radical transparency on spend and billing, a founder-led team you deal with directly, and a relentless focus on performance, with an average 4.8x return on ad spend across paid-media clients. Ten years in Pretoria and 64-plus brands built.

Graphic design is R650 an hour and copywriting R450 an hour, both excluding VAT, for ad-hoc work outside a fixed package. Larger pieces are quoted as a fixed project fee. For context, the SA market runs R150 to R1,500+ an hour for design depending on seniority, so our rate sits in the senior and agency band.