Strategic PR & Communications
Shape your brand narrative with strategic PR that builds credibility, manages reputation, and amplifies your message to the right audiences. Entertainment industry specialists. Retainers from R8,500/mo.
Juicy Designs is a strategic PR and communications consultancy based in Pretoria, South Africa. We build earned media programmes that put South African brands in front of the right journalists, editors, and audiences without relying solely on paid advertising. Our approach combines strategic media relations, crisis communications, executive personal branding, and thought leadership to create lasting brand authority. We have deep roots in South Africa’s entertainment landscape, with established relationships spanning print, broadcast, digital, and social media. Every retainer starts with a PR audit: we map your current brand perception, identify media gaps, and define a measurable comms strategy before any outreach begins. PR retainers start from R8,500 per month (Starter), R18,000/mo (Growth), and R35,000/mo (Full-Service). Average client achieves 8-15 earned media placements per month within 90 days. Crisis response activated within 2 hours. All comms handled in-house from our Pretoria studio.
Three disciplines. One PR studio.
Media relations, crisis management, and executive branding three distinct PR disciplines, all under one Pretoria roof. Your brand narrative stays consistent because the same team handles everything.
We build and activate media relationships that earn your brand genuine editorial coverage. Targeted journalist outreach, press releases, media briefings, and story pitching all tailored to South Africa’s evolving media landscape. Starter retainers include 2 press releases per month and proactive journalist outreach. Placements tracked with full media value reporting.
Explore Media RelationsWhen a crisis hits, every hour counts. Juicy Designs provides real-time crisis communications response (within 2 hours of activation), proactive reputation monitoring, executive media training, and post-crisis recovery planning. We protect your brand’s hard-won reputation with calm, strategic precision not panic.
Explore Crisis CommsExecutives who own their personal narrative give their businesses a massive competitive advantage. We build authentic personal brands for founders and C-suite leaders: strategic brand architecture, speaking engagement procurement, thought leadership content, and professional LinkedIn presence management. Included in Growth and Full-Service retainers.
Explore Executive BrandingEverything in this pillar
Zero handoffs. Every service delivered with the same strategy-first, brand-consistent approach.
Earned media is the most credible form of brand coverage and the hardest to manufacture without relationships. Juicy Designs manages your entire media relations programme: building journalist databases, crafting compelling story angles, writing press releases, and pitching proactively to relevant publications. We have established relationships with key South African print, broadcast, online, and trade media. Monthly reporting tracks placements, reach, and media value equivalent. Starter retainer (from R8,500/mo) includes 2 press releases and ongoing journalist outreach see full pricing.
Learn moreReputation is built over years and destroyed in hours. Juicy Designs provides a full crisis communications service: 24/7 crisis monitoring (social listening, news alerts, review tracking), rapid response protocols, approved spokesperson support, and media handling during incidents. Proactive reputation management keeps risks visible before they escalate. Crisis prevention planning documents your response playbook so when something does happen, your team knows exactly what to do. Crisis activation included in Growth (R18,000/mo) and Full-Service (from R35,000/mo) retainers see full pricing.
Learn moreThe most trusted brands have visible, credible leaders behind them. Juicy Designs develops executive personal brands that extend your business’s reach and authority. Strategic brand architecture defines your voice, values, and narrative. We then build your presence: LinkedIn optimisation, speaking engagement procurement, thought leadership articles, podcast placements, and award submissions. Executive media training ensures your spokespeople perform under pressure. Included in Growth and Full-Service retainers.
Learn moreConsistent, on-brand corporate communications build stakeholder trust and internal alignment. Juicy Designs manages your corporate narrative across investor relations, employee communications, government affairs, and industry body engagement. We develop annual reports, corporate messaging frameworks, stakeholder engagement calendars, and internal comms programmes. Ideal for established businesses managing complex stakeholder landscapes. Included in Full-Service retainer (from R35,000/mo).
Learn moreThought leadership converts your expertise into brand authority. Juicy Designs develops original opinion pieces, industry analysis, and expert commentary for targeted media placements. We identify the topics your audience cares about, ghostwrite authoritative content in your voice, and pitch it to relevant editors and platforms. Content is repurposed across social media, email newsletters, and your website to maximise reach. Available as a standalone service or as part of a full PR retainer.
Learn moreLive experiences create the stories media wants to cover. Juicy Designs plans and manages PR-driven events: press launches, product reveals, media days, industry networking events, and brand activations. We handle logistics, invite media, prepare spokespeople, and manage real-time social coverage. Post-event PR capitalises on the coverage generated. Entertainment industry events are a core speciality we understand how to generate buzz in SA’s entertainment landscape. Included in Full-Service retainers and available as standalone project engagements.
Learn moreHow we work
Here’s what working with Juicy Designs on a PR retainer looks like from day one.
We audit your current brand perception, media footprint, and stakeholder landscape. Competitor PR analysis reveals gaps and opportunities. You walk away with a clear picture of where you stand.
Week 1We define your PR objectives, key messages, target media list, and 90-day activation plan. Spokesperson training if needed. Everything aligned with your broader marketing strategy.
Week 2Proactive media outreach, press releases, journalist briefings, and content placement. Stories pitched to the right journalists at the right time. Digital amplification across owned channels.
Month 1-3Monthly reporting: placements, reach, media value, sentiment, and share of voice. We review what’s working and adjust angles, outlets, and timing for continuous improvement.
OngoingMonthly performance review. Winners get scaled, underperformers get cut, and strategy gets sharper with every cycle. Your investment compounds over time.
What makes us different
Integrated creative and communications all under one Pretoria roof. No agency sprawl. No briefing strangers on your brand.
Most PR agencies can’t design. Most design agencies can’t do PR. Juicy Designs does both. Your press materials, thought leadership content, and media visuals are all produced by the same team that built your brand ensuring visual and narrative consistency across every touchpoint.
Deep connections in South Africa’s entertainment, music, and media landscape set us apart. We know the editors, the journalists, and the gatekeepers. Your story gets in front of the right people because we already have the relationships. Average client achieves 8-15 placements per month within 90 days.
PR without measurement is just noise. Every retainer includes a monthly performance dashboard: placements by outlet, reach, media value equivalent, sentiment tracking, and share of voice. We build campaigns on clear KPIs and report transparently against them. Founder-led, no account managers to brief.
Frequently asked questions
Straight answers about PR and communications consulting in South Africa. No jargon, no runaround.
Juicy Designs offers brand strategy and messaging, corporate communications, crisis management and reputation monitoring, media relations, executive personal branding, thought leadership content, events and experiential marketing, and talent integration services. All services are available as standalone engagements or as part of a monthly PR retainer.
Yes. Juicy Designs has deep roots in South Africa’s entertainment landscape with established connections spanning traditional print, broadcast, digital media, and entertainment publications. We understand how entertainment PR differs from corporate PR the storytelling is different, the timelines are faster, and the audiences are more discerning. Our entertainment industry network ensures your story reaches the right audiences at the right time.
Absolutely. Juicy Designs provides proactive reputation management, real-time crisis monitoring and response (2-hour activation SLA), full crisis prevention planning, executive media training, and post-crisis recovery planning. We work with you before a crisis occurs to build response protocols, approved statements, and a crisis communications playbook so when something happens, your team isn’t improvising under pressure. Crisis support is included in Growth (R18,000/mo) and Full-Service (R35,000/mo) retainers.
Yes. Juicy Designs crafts authentic personal brands for founders and C-suite executives. This includes strategic brand architecture (defining your voice, story, and positioning), speaking engagement procurement, thought leadership content development (ghostwritten articles, LinkedIn content, podcast pitching), professional social media presence management, and media training. Executive personal branding is included in Growth and Full-Service retainers, or available as a standalone engagement.
Every retainer is built on clear, measurable objectives. Monthly reporting covers: number and quality of media placements, total reach and impressions, media value equivalent (MVE), sentiment analysis, share of voice versus competitors, and website referral traffic from earned coverage. We set KPIs at the start of every engagement and report transparently against them including when something isn’t working and what we’re changing.
Juicy Designs PR retainers start from R8,500 per month (Starter: media relations, 2 press releases/mo, basic monitoring). Growth retainers are R18,000 per month and include crisis monitoring, thought leadership content, and social amplification. Full-Service retainers start from R35,000 per month and include executive communications, event management, and corporate affairs. Standalone projects (press releases, media training, crisis planning) are also available. See our pricing page or request a custom quote.
Advertising is paid media you pay for placement and control the exact message. PR is earned media you earn coverage through relationships, compelling stories, and news value. PR builds credibility because the endorsement comes from an independent journalist or publication, not from you. A strategic PR programme complements paid media by building organic brand authority, reducing long-term dependence on ad spend, and creating third-party proof that advertising cannot replicate. Most high-growth South African brands use both in tandem.
Client results
Here’s what South African brands say about our PR and communications work.
“Juicy secured 12 editorial placements in our first three months including features in two major entertainment publications we’d been trying to get into for years. They know who to call and how to pitch. Our profile in the industry has shifted completely.”
“We had a reputational incident that threatened to go viral. Juicy’s crisis team was activated within hours. Their response strategy was calm, precise, and completely on-brand. The story was neutralised before it could spread. Their preparation saved us.”
“My executive brand barely existed before Juicy Designs. Now I’m speaking at industry events, my LinkedIn has tripled, and I’ve been quoted in three health and wellness publications. They built a narrative that genuinely sounds like me not corporate fluff.”
Trusted by
From entertainment and media to corporate and wellness, Juicy Designs partners with ambitious South African brands.
+ 52 more clients across hospitality, food & beverage, financial services, and manufacturing.
Credentials
Every platform. Every certification. One Pretoria team.
Google Partner
Premium agency certification
POPIA Compliant
Data protection certified
Meta Business Partner
Ads & Instagram expertise
TikTok Certified
TikTok ads specialist
HubSpot Platinum
Marketing automation
WCAG AA Compliant
Accessibility certified
Verified on Clutch
Clutch.co client reviews
Juicy Designs was founded in Pretoria in 2015 by Cobus van der Westhuizen (Co-founder & CEO) and Wynand van der Westhuizen (Co-founder & Creative Director). All certifications are held by active team members.