from R2,500
A single, custom-designed logo for a new or small business that needs a professional mark to launch with.
- Multiple unique concepts
- Two revision rounds
- Full vector and print files
- Colour codes and fonts
Graphic design pricing
Graphic Design Pricing in South Africa
Clear rates for logos, brand identity, and marketing material, built around what your business actually needs. Real concepts, never templates, and you own every file when the project is done.
By Cobus van der Westhuizen, Founder and creative lead, Juicy Designs. Last updated June 2026.
Custom, never templates
Design priced around your brand
Every Juicy Designs project starts with real concepts built from scratch for your business, with two revision rounds and a price confirmed in writing before any work begins. On final payment you own every editable source file.
How much does graphic design cost in South Africa? Graphic design in South Africa runs from about R150 an hour for a junior freelancer to R1,500 an hour for a senior designer or agency, with single items like flyers from around R500 and logos from R1,000 to R5,000. At Juicy Designs, graphic design is R650 an hour excluding VAT, with logo design from R2,500, a corporate identity pack from R6,500, and a complete brand identity system from R15,000. All prices exclude VAT and you receive the editable source files.
4.9
Google rating across 200+ reviews
10+
years building brands in Pretoria
64+
South African brands built
You
own every editable source file
Market figures reflect published 2026 South African design rate cards across multiple providers.
Our packages
Our graphic design packages
Three project packages built around where your brand is now. Each is a fixed price with a set number of concepts and two revision rounds included. All prices exclude VAT.
from R6,500
The essentials a business needs to look professional everywhere. Best for startups and SMEs getting set up properly.
- Logo with multiple concepts
- Business card design
- Letterhead and email signature
- Two revision rounds
- All source files
from R15,000
A complete visual system with strategy and guidelines. Best for established brands and businesses scaling up.
- Logo suite and variations
- Full stationery set
- Colour, type, and imagery system
- Brand guidelines document
- Social and template assets
Prices exclude VAT. Need something between tiers or a custom mix? Ask for a tailored quote.
Other options
Other ways to work with us
Not every job needs a full package. If you have a one-off piece or just need a designer's hands for a few hours, these options give you a clear starting point.
R650 per hour
Hourly design for ad-hoc work, edits, and anything outside a package. Best for quick updates, once-off pieces, or revisions beyond the two rounds included in a project.
Monthly retainer
Ongoing design across campaigns, social, and marketing material, priced on your expected monthly volume. Best for businesses that need a steady stream of on-brand creative.
What shapes cost
What shapes the cost of design
Two design quotes can differ widely and both be fair. These are the things that move the number most.
Number of concepts
More initial concepts means more design exploration up front. A two-concept logo costs less than a six-concept one, because there is more original work to produce and present.
Revision rounds
Two rounds are included as standard. Heavy back-and-forth beyond that is billed at the hourly rate, so a clear brief keeps the cost down.
Strategy and research
A quick mark costs less than an identity grounded in market research, positioning, and a full guidelines document. You are paying for thinking, not just drawing.
Scope and deliverables
A single logo is one thing; a logo plus stationery, social templates, and guidelines is a system. The more applications you need, the higher the project price.
File ownership and formats
Cheap design often hands over a flat JPEG you cannot scale. Professional work includes vector source files you fully own, which is part of the value.
Turnaround
Standard timelines are built into the price. A genuine rush job that needs the team to drop other work may carry a surcharge, agreed with you up front.
Rate card
Graphic design rate card
Starting prices for individual pieces of design. Each includes two concepts and two revision rounds unless noted, supplied as print-ready files. All prices exclude VAT.
| Item | From (excl. VAT) | What you get |
|---|---|---|
| Hourly rate | R650 / hour | Ad-hoc design and revisions beyond a package |
| Social media graphic | R650 | Single platform-ready post or banner |
| Flyer (A6 to A4) | R900 | Print-ready, two concepts |
| Business card | R1,200 | Two concepts, print files |
| Email signature | R1,200 | Static or HTML, two concepts |
| Letterhead | R1,400 | Two concepts, editable file |
| Logo redraw or revamp | R1,500 | Rebuild an old logo as clean vector |
| Poster (A4 to A0) | R1,800 | Print-ready, two concepts |
| Signage or billboard | R1,800 | Price varies by size, two concepts |
| Logo design | R2,500 | Multiple concepts, vector files |
| Z-fold brochure | R2,800 | Two concepts, print files |
| PowerPoint template pack | R3,400 | Custom concept plus five template slides |
| Company folder | R3,400 | Inside and out, custom layout |
| Company profile | R6,500 | From eight pages, layout and formatting |
Items above are starting prices. Complexity, page count, and extra concepts can raise the final figure. We confirm the full price in writing before any work begins.
How it is priced
The ways graphic design is priced
Design is charged in a few different ways. Knowing which one applies helps you compare quotes fairly.
Per item or project
A fixed price for a defined piece, like a logo or flyer, with a set number of concepts and revisions. The clearest model for most jobs, and how our packages and rate card work.
Hourly
Billed by time for ad-hoc work or edits. Our rate is R650 an hour excluding VAT, which sits in the senior and agency band of the South African market.
Per page
Used for multi-page pieces like company profiles and brochures, where the price scales with the number of pages designed and laid out.
Monthly retainer
A fixed monthly fee for ongoing design across campaigns and social, priced on expected volume. More efficient than item-by-item billing once you need regular creative.
By business stage
Design pricing by business stage
A rough guide to what businesses at each stage typically spend on design with us, so you can find your starting point.
| Stage | Typical spend | What it usually covers |
|---|---|---|
| New or small business | R2,500 to R6,500 | A logo or corporate identity pack to launch professionally |
| Growing SME | R6,500 to R15,000 | Corporate identity plus marketing material and social templates |
| Established brand | R15,000+ | A full brand identity system with strategy and guidelines |
| Ongoing needs | Monthly retainer | A steady flow of on-brand creative across channels |
SA vs market
How our pricing compares across South Africa
So you can sanity-check any quote, here is where the South African market sits in 2026, and where Juicy Designs fits within it.
| Tier | Hourly rate | Who it is |
|---|---|---|
| Entry or junior freelancer | R150 to R200 | Students and beginners building a portfolio |
| Mid-level freelancer | R250 to R500 | Experienced freelancers and small studios |
| Senior designer or agency | R520 to R1,500+ | Established studios with a full team, where Juicy Designs sits at R650 |
| Project | SA market range | Juicy Designs from |
|---|---|---|
| Logo design | R1,000 to R5,000 | R2,500 |
| Corporate identity pack | R4,000 to R14,000 | R6,500 |
| Full brand identity | R10,000 to R25,000+ | R15,000 |
| Flyer or poster | R500 to R3,000 | R900 |
| Company profile | R1,500 to R10,000+ | R6,500 |
A note on very cheap design. A R200 logo is usually a template or an AI generation with no strategy, no unique concepts, and only a flat image file. It can cost more to replace later, in rebranding and lost credibility, than doing it properly once. Judge design on what it does for your brand, not the lowest price.
South African graphic design market ranges reflect published 2026 rate cards across multiple providers. For wider design and branding cost context, see WebFX, logo and design cost guide.
What is included
What is included with every project
The things we include as standard, that bargain design usually leaves out.
You own the files
On final payment you receive the artwork in open, editable vector formats, with colour codes and fonts. Your brand is yours, with no lock-in.
Custom, never templates
Every design is built from scratch for your business. We do not resell stock templates as custom work.
Two revision rounds
Two rounds of changes are included on most items, so we can refine the chosen concept to your satisfaction before handover.
Print-ready output
You get correctly set-up, print-ready files you can take to any printer in South Africa, so you are free to shop around for the best printing price.
Turnaround
How long a design project takes
Good design needs a little room to breathe. Here is a realistic guide to turnaround, which depends mostly on how quickly you give feedback.
| Project | First concept | To final files |
|---|---|---|
| Logo or flyer | 3 to 5 working days | Within 1 to 2 weeks |
| Corporate identity pack | 5 to 7 working days | Within 2 to 3 weeks |
| Full brand identity | 7 to 10 working days | 3 to 5 weeks with strategy |
| Single item (card, signature) | 2 to 3 working days | Within 1 week |
Genuine rush jobs can often be accommodated for a surcharge, agreed with you up front.
FAQ
Graphic design pricing questions
How much does graphic design cost in South Africa?
Graphic design in South Africa runs from about R150 an hour for a junior freelancer to R1,500 an hour for a senior designer or agency. Single items start around R500 for a flyer, while logos run R1,000 to R5,000. Juicy Designs charges R650 an hour excluding VAT, with logos from R2,500 and full brand identity from R15,000.
How much does a logo cost?
A professional logo at Juicy Designs starts from R2,500 excluding VAT, including multiple concepts, two revision rounds, and full vector files. Across the SA market, logos range from about R1,000 at the budget end to R5,000 from established studios, and more when part of a full brand identity with strategy.
What is your hourly rate?
Our graphic design hourly rate is R650 excluding VAT. This applies to ad-hoc design, edits, and any revisions beyond the two rounds included in a package. For context, the SA market runs R150 to R200 for juniors, R250 to R500 for mid-level, and R520 to R1,500+ for senior and agency work, so our rate sits in the senior band.
How much is a corporate identity package?
Our corporate identity package starts from R6,500 excluding VAT and includes a logo, business card, letterhead, and email signature. The SA market for corporate identity packs runs roughly R4,000 to R14,000 depending on the number of concepts and assets included.
Do I get the editable source files?
Yes. Once the project is paid in full, you receive the final artwork in open, editable vector formats such as AI, SVG, or EPS, along with the font files and colour codes. You own your brand outright, with no lock-in.
How many revision rounds are included?
Most items and packages include two free revision rounds, which is enough to refine the chosen concept. Additional revisions beyond that are billed at our R650 hourly rate. A clear brief up front keeps revisions, and cost, down.
Do prices include VAT?
No. All prices shown are excluding VAT. As a registered South African business we add 15% VAT on official quotes and invoices, so factor that in when comparing, since not every provider states whether VAT is included.
How long does a design project take?
A standard logo or flyer usually takes three to five working days for the first concept. A full corporate identity package typically takes seven to ten working days. Timelines depend on how quickly you provide feedback, so prompt responses speed things up.
Can you redraw or modernise my old logo?
Yes. Our logo redraw service starts from R1,500 excluding VAT. We rebuild a low-quality or pixelated logo as a clean, high-resolution vector suitable for large-format printing, signage, and web, without changing the design you already know.
Do you offer printing?
We focus on design and supply print-ready files in the correct format and colour space. You can take those files to any printer in South Africa, which means you keep full ownership of the artwork and can shop around for the best printing price locally.
Why is professional design more than a R200 logo?
A R200 logo is usually a template or AI output with no strategy, no unique concepts, and only a flat image file you cannot scale. Professional design gives you original concepts, vector files you own, and a mark built to work across every size and surface. It costs more up front and far less to live with.
Do you offer ongoing design retainers?
Yes. If you need regular design across campaigns, social media, and marketing material, a monthly retainer is usually more efficient than item-by-item billing. We price it on your expected monthly volume. Ask for a custom retainer quote during your consultation.
Do you design for both print and digital?
Yes. We design for print such as flyers, brochures, signage, and stationery, and for digital such as social graphics, email signatures, digital ads, and presentation decks. Files are supplied in the correct format and colour space for the intended use.
Can graphic design be combined with other services?
Yes. Many clients pair design with web, social media, or a full marketing retainer. Combining services is usually more efficient and keeps your brand consistent. See the full pricing hub or our branding service for more.