Email Marketing
Build lasting customer relationships through strategic email campaigns. Drive repeat purchases, nurture leads and build loyalty with measurable results. Fully managed by our Pretoria team.
Reviewed by Cobus van der Westhuizen, Google Ads Certified CEO, Juicy Designs. Updated .
Sources: Email Marketing Institute | IAB South Africa
Three reasons email wins.
Unlike paid social or search, email is an asset you own. No algorithm changes, no platform dependency just a direct line to your best customers.
Every campaign starts with your audience, goals and customer journey. We define segments, messaging pillars, send cadence and success metrics before writing a single subject line. Email without strategy is just noise in someone’s inbox. Email with strategy becomes your most profitable channel.
Explore our approachWelcome series, abandoned cart sequences, post-purchase flows, re-engagement campaigns we build automation that nurtures leads 24/7. Once set up, your email system works continuously without manual effort. Average revenue from automation: 30-40% of total email revenue for our clients.
Explore automationEvery campaign generates opens, clicks, conversions and unsubscribe data. We track it all, interpret the numbers and use them to improve the next send. A/B testing subject lines, send times, design layouts and CTAs continuous optimisation that makes every campaign smarter than the last.
Explore reportingEverything included
From strategy and design to automation and reporting all delivered in-house with zero handoffs.
Define your email strategy, audience segments, messaging pillars and send cadence. We map your customer journey and identify the key touchpoints where email drives the most revenue. Without a strategy, email is just inbox clutter. With one, it becomes your best-performing channel. We audit your current setup, identify gaps, and build a 90-day roadmap. Strategy is included in all packages it’s not an add-on. Starter package from From R3,000/month+ VAT.
Learn moreCustom-designed email templates that match your brand perfectly. Mobile-responsive, professionally coded, and optimised for open rates and click-throughs. We design templates for newsletters, promotions, welcome emails, abandoned cart, re-engagement, and transactional emails. Your templates are built once and reused across all campaigns consistent, brand-safe and fast to update. All templates tested across Gmail, Outlook, Apple Mail and mobile clients before first send. Included in all packages view pricing.
Learn moreYour subscriber list is your most valuable marketing asset if it’s properly segmented and maintained. We organise your contacts into targeted segments based on purchase history, engagement levels, geographic location, industry and behaviour. The right message to the right person at the right time means higher open rates (average 28% vs. 20% industry), lower unsubscribe rates, and more conversions per send. We also manage list hygiene removing hard bounces and inactive subscribers to protect your sender reputation. Included from Growth package see pricing.
Learn moreWelcome series, drip campaigns, post-purchase sequences, abandoned cart flows, re-engagement campaigns, birthday triggers automation turns your email list into a 24/7 revenue engine. We map the full automation architecture, write the copy, design the templates, and configure the logic inside your email platform. Once live, automation runs continuously, nurturing leads and recovering lost revenue without manual effort. Average automation contributes 30-40% of total email revenue for our managed clients. Available from Growth package (R8,000/month) view pricing.
Learn moreGood email performance isn’t luck it’s systematic testing. We A/B test subject lines, preview text, send times, CTA copy, button colours, layout formats and content length. Every test is designed with a clear hypothesis and a statistically valid sample size. Results feed directly into the next campaign, creating a compounding improvement loop. Clients on our optimisation programme see average open rate improvements of 15-25% over six months. Data-driven testing is included in all managed packages view pricing.
Learn moreAfter every campaign you receive a detailed performance report showing open rates, click-through rates, subscriber engagement, revenue attributed, unsubscribes and list growth. We don’t just send numbers we interpret them and tell you what to do next. Monthly strategy reviews are included in Growth and Scale packages, where we review the previous month, identify wins and losses, and plan the next 30 days. You always know exactly how your email marketing is performing and why. Included in all packages see pricing.
Learn moreHow we work
Here’s what working with Juicy Designs on email marketing looks like from day one.
We audit your current email setup, understand your audience and goals, and build a 90-day email strategy with segments, cadence, and success metrics defined upfront.
Week 1Custom email templates designed to match your brand. Automation workflows mapped, written and configured. Welcome series, drip campaigns and triggered sequences all live before we send the first campaign.
Week 2-3Campaigns go live. We monitor opens, clicks and conversions daily. A/B tests run on every send. Underperforming elements are fixed immediately. Reports land in your inbox after every campaign.
OngoingExpand segments, add automation flows, grow the list, increase campaign frequency. We turn a working email channel into your most consistent revenue source over time.
Month 3+Monthly performance review. Winners get scaled, underperformers get cut, and strategy gets sharper with every cycle. Your investment compounds over time.
What makes us different
Strategy, creative, and data all under one Pretoria roof. No handoffs. No excuses.
We don’t write a subject line until we understand your customer journey, your segments, and what each email needs to achieve. Every campaign is tied to a business goal. Email without strategy is just inbox noise.
Our email team handles creative design, copywriting, technical setup and performance analysis all in one place. No briefing three agencies. Faster execution, tighter brand consistency, and results that actually improve. Avg. open rate improvement: 15-25% in 6 months.
No outsourcing. No freelancers briefed on your brand at midnight. Every campaign, template and automation workflow is built by our Pretoria team. You get direct access to Cobus and Wynand, not an account manager.
Frequently asked questions
Straight answers about email marketing in Pretoria. No jargon, no runaround.
Yes. Juicy Designs offers self-managed options with beautiful templates, training and expert advice, as well as fully managed campaigns where our team handles everything from strategy and design to list management and sending. Self-managed clients get a custom template set, platform setup, and a 90-minute training session. Fully managed clients hand everything over and receive reports.
Absolutely. Every campaign in our Growth and Scale packages includes A/B testing. We test subject lines, preview text, send times, CTA copy, button design, content layout, and personalisation. Each test is run with a statistically valid sample, and the winner is sent to the remaining subscribers automatically. Results are documented and fed into the next campaign it’s a continuous improvement loop.
Email marketing lowers the cost of customer acquisition, increases repeat purchase rates, and builds brand loyalty all at a fraction of the cost of paid advertising. For every R1 spent on email, the average return is R42. It’s also the only marketing channel where you own the audience no algorithm can cut your reach overnight. Automation sequences work 24/7, nurturing leads while you focus on running your business.
We work with Mailchimp, Klaviyo, HubSpot, ActiveCampaign, and Mailgun depending on your business type and budget. E-commerce businesses typically benefit from Klaviyo’s deep Shopify integration. Service businesses often do well on HubSpot or ActiveCampaign for their CRM integration. We recommend the best platform for your specific situation not the one with the biggest commission. Platform setup is included in all packages.
After every campaign you receive a detailed performance report covering open rates, click-through rates, revenue attributed, unsubscribe rates, list growth, and subscriber engagement trends. Growth and Scale clients also get monthly strategy review calls where we walk through the numbers, explain what worked and why, and plan the next 30 days of activity. You always know exactly how your email programme is performing.
Yes. We include social sharing buttons in campaign templates so subscribers can share your emails on Facebook, LinkedIn, Twitter/X and WhatsApp. This extends your reach beyond the inbox organically. Share-worthy content think valuable promotions, useful guides, and genuinely interesting newsletters consistently generates social shares that bring new subscribers into your list at zero cost.
Juicy Designs email marketing packages start from R3,000/month (Starter: 4 campaigns per month, template design, basic segmentation, monthly reporting). Growth packages are R8,000/month and include automation workflows, advanced segmentation, A/B testing, bi-weekly campaigns and bi-weekly reporting. Scale packages start from R15,000/month for high-volume senders needing custom automation, a full template library and weekly strategy calls. See our full pricing page or request a custom quote.
Client results
Here’s what South African businesses say about our email marketing work.
“Before Juicy Designs, our email list was sitting idle. They built a welcome series, a monthly newsletter, and a win-back flow that now generates 38% of our monthly online revenue. Best marketing investment we’ve made.”
“Our open rate was 14% when Juicy took over. In three months it was 31%. They restructured our segments, rewrote our templates, and ran proper A/B testing. Now our email list is our most reliable lead source.”
“Our mid-year sale email campaign generated R180,000 in sales in 48 hours. Juicy Designs wrote the copy, designed the template and handled the send. The design was sharp and the subject line got 41% opens. Extraordinary work.”
Trusted by
From e-commerce and SaaS to services and retail, Juicy Designs partners with ambitious brands.
+ 52 more clients across hospitality, food & beverage, financial services, and manufacturing.
Credentials
Every platform. Every certification. One Pretoria team.
Google Partner
Premium agency certification
POPIA Compliant
Data protection certified
Meta Business Partner
Ads & Instagram expertise
TikTok Certified
TikTok ads specialist
HubSpot Platinum
Marketing automation
WCAG AA Compliant
Accessibility certified
Verified on Clutch
Clutch.co client reviews
Juicy Designs was founded in Pretoria in 2015 by Cobus van der Westhuizen (Co-founder & CEO) and Wynand van der Westhuizen (Co-founder & Creative Director). All certifications are held by active team members.