Email Marketing That Drives Sales

Yes. Juicy Designs offers self-managed options with beautiful templates, training and expert advice, as well as fully managed campaigns where our team handles everything from strategy and design to list management and sending. Self-managed clients get a custom template set, platform setup, and a 90-minute training session. Fully managed clients hand everything over and receive reports.

Absolutely. Every campaign in our Growth and Scale packages includes A/B testing. We test subject lines, preview text, send times, CTA copy, button design, content layout, and personalisation. Each test is run with a statistically valid sample, and the winner is sent to the remaining subscribers automatically. Results are documented and fed into the next campaign it’s a continuous improvement loop.

Email marketing lowers the cost of customer acquisition, increases repeat purchase rates, and builds brand loyalty all at a fraction of the cost of paid advertising. For every R1 spent on email, the average return is R42. It’s also the only marketing channel where you own the audience no algorithm can cut your reach overnight. Automation sequences work 24/7, nurturing leads while you focus on running your business.

We work with Mailchimp, Klaviyo, HubSpot, ActiveCampaign, and Mailgun depending on your business type and budget. E-commerce businesses typically benefit from Klaviyo’s deep Shopify integration. Service businesses often do well on HubSpot or ActiveCampaign for their CRM integration. We recommend the best platform for your specific situation not the one with the biggest commission. Platform setup is included in all packages.

After every campaign you receive a detailed performance report covering open rates, click-through rates, revenue attributed, unsubscribe rates, list growth, and subscriber engagement trends. Growth and Scale clients also get monthly strategy review calls where we walk through the numbers, explain what worked and why, and plan the next 30 days of activity. You always know exactly how your email programme is performing.

Yes. We include social sharing buttons in campaign templates so subscribers can share your emails on Facebook, LinkedIn, Twitter/X and WhatsApp. This extends your reach beyond the inbox organically. Share-worthy content think valuable promotions, useful guides, and genuinely interesting newsletters consistently generates social shares that bring new subscribers into your list at zero cost.

Juicy Designs email marketing packages start from R3,000/month (Starter: 4 campaigns per month, template design, basic segmentation, monthly reporting). Growth packages are R8,000/month and include automation workflows, advanced segmentation, A/B testing, bi-weekly campaigns and bi-weekly reporting. Scale packages start from R15,000/month for high-volume senders needing custom automation, a full template library and weekly strategy calls. See our full pricing page or request a custom quote.

They do different jobs: social builds reach and awareness on borrowed platforms, while email is a channel you own that reaches people directly and converts well. The best approach uses social to grow your list and email to nurture and sell. We run them together.

Build it with opt-in: a clear sign-up offer on your site, at checkout, and in campaigns, never bought lists, which hurt deliverability and breach POPIA. Quality beats size. We set up compliant capture and the welcome flow that turns sign-ups into customers.

Marketing automation sends the right message automatically based on behaviour, welcome series, abandoned cart, follow-ups, and win-backs, so revenue keeps flowing without manual sending. Most businesses with a list benefit. We build the flows on your platform and connect them to your CRM.

A newsletter is a one-off campaign sent to your list; an automation is a triggered sequence, welcome, abandoned cart, follow-up, that sends itself based on behaviour. You need both: campaigns for news, automations for steady revenue.

They are email authentication records that prove your emails genuinely come from you, so they land in inboxes rather than spam. Yes, you need them for good deliverability. We set them up as part of your email configuration.