Automotive Marketing
Marketing for South African car dealerships, OEMs, parts suppliers, and service centres. Dealership lead generation, automotive social media, and Google Ads built to fill your showroom. Founder-led delivery, an average 4.8x return on ad spend, and no long-term contracts.
Yes. Juicy Designs is a South African marketing agency that handles automotive and car dealership marketing for dealerships, OEMs, parts suppliers, and service centres. We run dealership lead generation, automotive social media marketing, Google Ads for car sales, and stock advertising. Founded in 2015, Juicy holds a 4.9-star Google rating from 200+ reviews, works with 64+ clients, and averages 4.8x return on ad spend, about double the industry norm. Delivery is founder-led, with no long-term contracts.
Three channels. One pipeline.
Paid search, paid social, and lead tracking, three channels that work together to move buyers from a search to a signed deal at your dealership.
When a buyer searches a make, model, or finance term, your dealership needs to be the first result. We run Google Ads on high-intent automotive searches, build campaigns around your live stock, and point every click at a page designed to capture the enquiry. Cobus van der Westhuizen, Google Ads certified, leads this work, and clients average 4.8x return on ad spend.
Explore Google AdsMost South Africans research a car on Facebook, Instagram, and TikTok long before they walk into a showroom. We run stock walkarounds, finance offers, and retargeting that keeps your vehicles in front of people who already showed interest. Wynand van der Westhuizen, a Meta Business Partner, directs the creative so your brand looks the part.
Explore Social MediaCars are a considered purchase, so the deal rarely closes on the first click. We connect your campaigns to your CRM, track every enquiry from first touch to signed order, and report on cost per lead and cost per sale. That tells you which campaigns actually fill the floor, not just which ones get likes.
Explore Facebook AdsEverything we offer for automotive
From dealership lead generation to stock advertising and CRM tracking, everything a South African dealership, OEM, or service centre needs to sell more.
The core of automotive marketing is a steady flow of qualified buyers. We build dealership lead generation across Google and Meta, target by location, finance intent, and the vehicles people actually browse, and send each enquiry to a page built to convert. Test-drive bookings, finance applications, and trade-in requests are all captured and passed straight to your sales team, with cost per lead reported every month.
Learn moreAutomotive social media marketing keeps your showroom in front of buyers between purchases. We plan and produce stock walkarounds, customer handover moments, finance offers, and service reminders for Facebook, Instagram, and TikTok, then back the best content with paid spend. The result is a feed that builds your brand and a paid layer that drives measurable enquiries, directed by a Meta Business Partner.
Learn moreWhen someone searches a make, model, or finance term, intent is high and the click is worth winning. We run Google Search, Performance Max, and retargeting campaigns built around your live stock and your best-selling models. Cobus van der Westhuizen, Google Ads certified, leads the account so budget goes to the searches that book test drives, not the ones that just spend. Clients average 4.8x return on ad spend.
Learn moreUsed-car stock moves fast, and your advertising has to keep up. We build inventory-led campaigns that promote your actual available vehicles, refresh creative as units sell and arrive, and prioritise ageing stock that needs to move. Whether you run a single rooftop or multiple branches, your live inventory stays visible to the buyers searching for exactly those vehicles, with no wasted spend on cars you have already sold.
Learn moreThe test drive is where the sale is won, so we build campaigns around it. Our team produces the creative that gets people behind the wheel: video walkarounds, model launch assets, finance and trade-in offers, and seasonal campaigns. We tailor the message to dealerships, OEM brand pushes, and service centres alike, and write each call to action to drive a booking. See examples and ideas on our blog.
Learn moreA lead is only useful if it reaches the right salesperson and gets followed up. We connect your campaigns to your CRM, track every enquiry from first click to signed deal, and report on cost per lead and cost per sale so you know which channels fill the floor. For parts suppliers we wire the same tracking into e-commerce orders, and for service centres into booked appointments.
Learn moreHow we work
Here’s what working with Juicy Designs on marketing for your automotive business looks like from day one.
We review your current marketing, sales process, and stock mix. Whether you are a dealership, OEM, parts supplier, or service centre, we map where your best buyers come from and where enquiries are being lost.
Week 1-2A clear channel plan across Google Ads, social media, and lead tracking. Budgets, target cost per lead, and the campaigns we will launch first are agreed up front. No long-term contract, just a plan you sign off on.
Week 2-3Campaigns go live, creative is produced, landing pages are built, and your CRM is connected so every lead is tracked. Stock and inventory feeds are wired in so your live vehicles power the advertising.
Month 1We shift budget toward the campaigns producing the cheapest leads and sales, refresh creative as stock changes, and scale what works. Founders Cobus and Wynand stay directly involved in the account.
OngoingMonthly reports in plain language: leads, cost per lead, and cost per sale. We review the numbers with you and keep optimising until the showroom is full.
What makes us different
Strategy-led marketing. Founder-led delivery. No reporting fluff and no long-term contracts. Real leads, real test drives, real sales.
We have run marketing for car businesses and understand how the sector actually works: long consideration windows, finance and trade-in journeys, fast-moving used stock, and the difference between selling a new model, a service plan, and a set of parts. You get a team that already speaks dealer, not one learning your industry on your budget.
Your account is run by certified specialists, not juniors. Cobus van der Westhuizen, CEO, is Google Ads certified and leads paid search. Wynand van der Westhuizen, Creative Director, is a Meta Business Partner and leads social and creative. That dual expertise is why clients average 4.8x return on ad spend, about double the industry norm.
Dealer principals don’t need a 40-page report full of numbers they can’t act on. Every month we cover three things: leads delivered, what they cost, and what we’re doing next. Founders Cobus and Wynand are directly involved in your account, and there are no long-term contracts, so we earn the next month every month.
Frequently asked questions
Straight answers about automotive and dealership marketing in South Africa. No jargon, no runaround.
Yes. Juicy Designs is a South African marketing agency that works with car dealerships, OEMs, parts suppliers, and service centres. We run dealership lead generation, automotive social media marketing, Google Ads for car sales, and stock advertising. Founded in 2015, we hold a 4.9-star Google rating from 200+ reviews and average 4.8x return on ad spend across clients.
We build dealership lead generation around the way South Africans actually buy cars. That means Google Ads on high-intent searches like specific make, model, and finance queries, Meta and Instagram campaigns that retarget people who viewed your stock, and landing pages built to capture test-drive and finance enquiries. Every lead is tracked through to your CRM so you can see cost per lead and cost per sale, not just clicks.
Yes. We work across the automotive sector: new and used car dealerships, OEM and brand marketing, parts and accessories suppliers, and service and workshop centres. The strategy differs by business, a service centre wants booked services and a parts supplier wants e-commerce orders, but the principle is the same: campaigns measured against real revenue, not vanity metrics.
For most South African dealerships, Facebook and Instagram drive the strongest results because they let us target by location, life stage, and buying signals, then retarget people who engaged with specific vehicles. TikTok works well for younger buyers and for showing stock walkarounds. We pair organic content with paid campaigns so your showroom and stock stay visible between purchase cycles. Read more about our social media marketing.
No. Juicy Designs works on a month-to-month basis with no long-term contracts. Delivery is founder-led by Cobus van der Westhuizen, who is Google Ads certified, and Wynand van der Westhuizen, a Meta Business Partner. We earn the next month by delivering results in the current one. Let’s chat about your dealership.
Client results
Dealerships, service centres, and parts suppliers that chose Juicy Designs to grow.
“Our floor traffic was unpredictable before Juicy Designs. They rebuilt our Google and Facebook campaigns around our actual stock and connected everything to our CRM. Within 4 months our cost per lead dropped 41% and our salespeople finally trust the leads coming in. Test-drive bookings are up and we can see exactly what each campaign costs us.”
“New-vehicle marketing for a multi-brand group is hard to get right, every OEM wants something different. Juicy Designs built campaigns per brand, tied them to our live stock, and kept the creative fresh as models came and went. Test-drive bookings are up 73% in 6 months and we finally have one team handling the whole group instead of five.”
“We run a service centre and a parts shop, and most agencies only understand new-car sales. Juicy Designs got it. They built campaigns that fill the workshop diary and an online store that actually sells parts. Service bookings are up 58% and our online parts orders have more than doubled. No long contract, just results every month.”
Trusted by
From dealerships and OEMs to parts suppliers and service centres, Juicy Designs helps automotive businesses attract buyers and sell more.
+ 50 more clients across dealerships, OEMs, parts suppliers, service centres, and beyond.
Credentials
Google Partner. Meta Business Partner. Transparent reporting. Serving automotive businesses across South Africa.
Google Partner
Premium agency certification
POPIA Compliant
Data protection certified
Meta Business Partner
Ads & Instagram expertise
TikTok Certified
TikTok ads specialist
HubSpot Platinum
Marketing automation
WCAG AA Compliant
Accessibility certified
Verified on Clutch
Clutch.co client reviews
Juicy Designs was founded in Pretoria in 2015 by Cobus van der Westhuizen (Co-founder & CEO) and Wynand van der Westhuizen (Co-founder & Creative Director). All certifications are held by active team members. Serving automotive businesses across South Africa since 2015.