B2B Marketing
B2B MARKETING
B2B buying cycles are long, technical and committee-driven. We build pipeline for South African B2B brands with demand generation, LinkedIn and content that earns trust before the sales call. B2B marketing from R10,000/mo.
Juicy Designs is a B2B marketing agency that helps South African business-to-business brands generate qualified pipeline through demand generation, LinkedIn marketing, account-based content and lead nurturing. B2B marketing is fundamentally different to B2C: buying decisions involve multiple stakeholders, sales cycles run for weeks or months, and the deal value is high enough to justify a considered, evidence-led approach. We map your buyer committee, build content that answers the questions your prospects ask before they speak to sales, and run multi-touch campaigns across LinkedIn, search, email and your website. Every engagement is measured on pipeline and revenue, not vanity metrics. B2B marketing packages start from R10,000 per month and scale with your sales targets. All work is founder-led, month-to-month with no lock-in contracts, and reported in plain language.
What's included
Everything your B2B funnel actually needs
From first touch to closed deal, we cover the full B2B marketing engine for South African brands.
Demand generation
We build always-on demand generation that fills your pipeline with the right accounts. Paid search, LinkedIn and content work together to capture in-market buyers and nurture the rest until they are ready. Every campaign is tied to a clear cost-per-lead and pipeline target.
LinkedIn marketing
LinkedIn is where South African B2B buyers research, compare and decide. We run organic thought-leadership and paid LinkedIn campaigns that put your brand in front of decision-makers by job title, industry and company size, with messaging built for a considered B2B audience.
B2B content and thought leadership
Whitepapers, case studies, comparison pages and technical blog content that answer real buyer questions and earn trust. We build the content assets that move prospects through a long buying cycle and give your sales team something credible to share.
Lead nurturing and email
Most B2B leads are not ready to buy on day one. We build email nurture sequences and lead-scoring logic that keep your brand front of mind, qualify intent, and hand sales a warm, sales-ready lead instead of a cold form fill.
Pipeline reporting
Monthly reporting on what matters in B2B: marketing-qualified leads, sales-qualified leads, pipeline value, and cost per opportunity. No vanity metrics, just a clear line from marketing spend to revenue.
ABM for key accounts
For high-value target accounts we run account-based marketing: tailored content, coordinated LinkedIn and email touches, and tight sales alignment so your best-fit prospects get a focused, relevant experience.
How we work
Simple, transparent, results-focused.
Here is what working with Juicy Designs on b2b marketing looks like from day one.
-
Discover
We learn your business, market and goals, audit what you have, and identify the fastest opportunities to grow. Everything starts with understanding your customers.
Week 1 -
Strategy
We build a clear marketing roadmap with prioritised actions, channels and targets, agreed with you before any spend goes live.
Week 1-2 -
Launch
We build and launch your campaigns, content and assets, with tracking in place from day one so every rand is measured.
Week 2-4 -
Optimise
We watch the data and optimise continuously, doubling down on what works and cutting what does not, to keep improving your return.
Ongoing -
Report and grow
Plain-language monthly reports show what moved, why, and what is next. We keep scaling the channels that grow your business.
Ongoing
Indicative pricing
B2B Marketing packages
Indicative monthly retainers. Every engagement is scoped to your goals. All packages are month-to-month with no lock-in. See full pricing.
Starter
from R10,000
Core channels to get you growing, with monthly reporting and a clear plan. Ideal for smaller budgets getting started.
Growth
scoped
A broader, multi-channel programme for businesses ready to scale enquiries and revenue. Most popular tier.
Custom
let's talk
A fully bespoke programme for larger or more complex needs, scoped around your targets and budget.
What makes us different
Why South African B2B brands choose Juicy Designs
Strategy-led marketing. No fluff. Real leads, real revenue, real reporting.
Pipeline, not vanity metrics
We report on leads, opportunities and revenue, not impressions. Every rand of B2B marketing spend is tied back to pipeline so you always know your return.
Founder-led strategy
Cobus and Wynand build your B2B strategy directly. You get senior marketers who understand long sales cycles and buyer committees, not a junior account manager reading a template.
Month-to-month, no lock-in
We earn your business every month. No annual contracts, no lock-in. Founded in 2015, 4.9 stars from 214 reviews and an average 4.8x ROAS across clients.
Frequently asked questions
Got questions?
Straight answers about b2b marketing in South Africa. No jargon, no runaround.
How much does B2B marketing cost in South Africa?
Juicy Designs B2B marketing packages start from R10,000 per month. The exact investment depends on the channels involved (LinkedIn, paid search, content, email), the length of your sales cycle, and your pipeline targets. All packages are month-to-month with no lock-in and include monthly pipeline reporting.
Do you do LinkedIn marketing for B2B?
Yes. LinkedIn is the core channel for most South African B2B brands. We run both organic thought-leadership and paid LinkedIn campaigns targeted by job title, seniority, industry and company size, with messaging built for a considered, committee-driven buying process.
How is B2B marketing different to B2C?
B2B buying cycles are longer, involve multiple decision-makers, and carry higher deal values. That means content and nurture matter more than impulse, and success is measured in pipeline and revenue rather than immediate sales. We build multi-touch campaigns designed for exactly that.
How long before B2B marketing produces leads?
Paid channels like LinkedIn and search can produce qualified leads within the first month. Content and SEO-driven demand compound over three to six months. Because B2B sales cycles are long, we focus on building a steady, predictable pipeline rather than one-off spikes.
Do you work with B2B brands outside Pretoria?
Yes. We are based in Pretoria and work with B2B brands across South Africa remotely, including Johannesburg, Cape Town and Durban. Most B2B marketing is delivered online, so location is rarely a barrier.