Construction and Trades Marketing
CONSTRUCTION AND TRADES MARKETING
Builders, contractors and trades win work on reputation and local visibility. We generate qualified project enquiries for South African construction businesses through local SEO, Google Ads and lead generation. From R7,000/mo.
Juicy Designs is a construction and trades marketing agency that helps South African builders, contractors, electricians, plumbers and specialist trades generate qualified project enquiries through digital marketing. Construction marketing is local and trust-led: most customers search for a builder or contractor near them, compare a handful of options, and choose based on reviews, photos of past work, and how quickly someone responds. We get your business to the top of local search and Google Maps, run Google Ads that capture people actively looking for your trade, and build the lead-generation systems that turn website visitors into booked site visits and quote requests. From a single trades business to a multi-team construction firm, we focus on the enquiries that lead to real projects. Construction marketing packages start from R7,000 per month, are month-to-month with no lock-in, and are reported on cost per lead and booked work, not impressions.
What's included
Everything to win more projects
Local visibility and lead generation for South African builders, contractors and trades.
Local SEO and Google Maps
Most construction and trades work is won locally. We optimise your Google Business Profile, build local citations, and get you ranking in the map pack so you appear when someone nearby searches for your trade.
Google Ads for trades
Google Ads put you in front of people actively searching for a builder, electrician or plumber right now. We run tightly targeted campaigns with call tracking so you only pay for enquiries that can become real jobs.
Lead generation
We build the landing pages, forms and call tracking that turn website visitors into booked site visits and quote requests, with clear reporting on cost per lead and which channels deliver the best projects.
Project galleries and proof
Photos of completed work and customer reviews are what win trust in construction. We help you showcase past projects and gather reviews that convince the next customer to choose you.
Reputation and reviews
Reviews drive both rankings and decisions in the trades. We build a steady review-generation process so your Google profile keeps earning new five-star ratings from happy customers.
Lead reporting
Monthly reporting on calls, form enquiries and cost per lead, so you know exactly which marketing brings in the projects that are worth your time.
How we work
Simple, transparent, results-focused.
Here is what working with Juicy Designs on construction and trades marketing looks like from day one.
-
Discover
We learn your business, market and goals, audit what you have, and identify the fastest opportunities to grow. Everything starts with understanding your customers.
Week 1 -
Strategy
We build a clear marketing roadmap with prioritised actions, channels and targets, agreed with you before any spend goes live.
Week 1-2 -
Launch
We build and launch your campaigns, content and assets, with tracking in place from day one so every rand is measured.
Week 2-4 -
Optimise
We watch the data and optimise continuously, doubling down on what works and cutting what does not, to keep improving your return.
Ongoing -
Report and grow
Plain-language monthly reports show what moved, why, and what is next. We keep scaling the channels that grow your business.
Ongoing
Indicative pricing
Construction and Trades Marketing packages
Indicative monthly retainers. Every engagement is scoped to your goals. All packages are month-to-month with no lock-in. See full pricing.
Starter
from R7,000
Core channels to get you growing, with monthly reporting and a clear plan. Ideal for smaller budgets getting started.
Growth
scoped
A broader, multi-channel programme for businesses ready to scale enquiries and revenue. Most popular tier.
Custom
let's talk
A fully bespoke programme for larger or more complex needs, scoped around your targets and budget.
What makes us different
Why builders and contractors choose Juicy Designs
Strategy-led marketing. No fluff. Real leads, real revenue, real reporting.
Local and lead-focused
We focus on the local searches and map rankings that bring builders real enquiries, with call tracking so every lead is measured back to the campaign that produced it.
Founder-led and practical
Cobus and Wynand lead your strategy directly. You get senior marketers who understand local lead generation, not a junior reading a template.
Month-to-month, no lock-in
No annual contracts. We earn your business every month. Founded in 2015, 4.9 stars from 214 reviews and an average 4.8x ROAS across clients.
Frequently asked questions
Got questions?
Straight answers about construction and trades marketing in South Africa. No jargon, no runaround.
How much does construction marketing cost in South Africa?
Juicy Designs construction and trades marketing packages start from R7,000 per month. The investment depends on the channels involved, usually a mix of local SEO, Google Ads and lead generation, and your enquiry targets. All packages are month-to-month with no lock-in and reported on cost per lead.
How do you generate leads for builders and contractors?
We combine local SEO and Google Maps visibility with Google Ads that capture people actively searching for your trade, then build the landing pages, forms and call tracking that turn those visitors into booked site visits and quote requests.
Do you work with single-trade businesses?
Yes. We work with everyone from solo electricians and plumbers to multi-team construction firms. The core approach, local visibility plus lead generation, works at every size; we simply scale the budget and channels to match.
How important are Google reviews for construction?
Very. Reviews influence both your local search ranking and the customer's decision. We build a steady review-generation process so your Google Business Profile keeps earning new ratings that win you the next project.
Do you work with trades outside Pretoria?
Yes. We are Pretoria-based and work with builders, contractors and trades across South Africa. Local SEO and Google Ads can be targeted to any service area in the country.