Education Marketing
EDUCATION MARKETING
Filling seats is a year-round job. We help South African schools, colleges and training providers attract enquiries and grow enrolment with digital marketing built around the academic calendar. Education marketing from R7,000/mo.
Juicy Designs is an education marketing agency that helps South African schools, colleges, universities and training providers grow enrolment through digital marketing. Education marketing has its own rhythm: enquiries spike around open days and application windows, parents and students research extensively before committing, and trust and reputation carry enormous weight. We build enrolment-focused campaigns across search, social media and email that reach parents, prospective students and adult learners at the moments they are choosing where to study. From Google Ads for course searches to Instagram and TikTok content that shows campus life, we cover the full funnel from awareness to application. Education marketing packages start from R7,000 per month, are month-to-month with no lock-in, and are reported against the enquiries and enrolments that actually matter to your institution.
What's included
Everything to grow enrolment
From open-day campaigns to year-round enquiry generation for South African education providers.
Enrolment campaigns
Timed campaigns built around your application windows and open days. We drive enquiries through search and social, then nurture prospective students and parents through to a completed application.
Search and course SEO
Parents and students search for courses, schools and bursaries on Google. We optimise your site and run Google Ads so your programmes appear when families are actively choosing where to study.
Social media for education
Campus life, student stories and staff highlights build the trust that drives enrolment. We run Instagram, Facebook and TikTok content that shows what makes your institution worth choosing.
Enquiry nurturing
An enquiry is not an enrolment. We build email and WhatsApp nurture flows that keep your institution front of mind from first enquiry through to registration day.
Open-day promotion
Open days are your highest-converting moment. We promote them across paid and organic channels, drive registrations, and follow up with attendees to convert interest into applications.
Enrolment reporting
Monthly reporting on enquiries, cost per enquiry, and where your best applicants come from, so you can invest your marketing budget where it fills the most seats.
How we work
Simple, transparent, results-focused.
Here is what working with Juicy Designs on education marketing looks like from day one.
-
Discover
We learn your business, market and goals, audit what you have, and identify the fastest opportunities to grow. Everything starts with understanding your customers.
Week 1 -
Strategy
We build a clear marketing roadmap with prioritised actions, channels and targets, agreed with you before any spend goes live.
Week 1-2 -
Launch
We build and launch your campaigns, content and assets, with tracking in place from day one so every rand is measured.
Week 2-4 -
Optimise
We watch the data and optimise continuously, doubling down on what works and cutting what does not, to keep improving your return.
Ongoing -
Report and grow
Plain-language monthly reports show what moved, why, and what is next. We keep scaling the channels that grow your business.
Ongoing
Indicative pricing
Education Marketing packages
Indicative monthly retainers. Every engagement is scoped to your goals. All packages are month-to-month with no lock-in. See full pricing.
Starter
from R7,000
Core channels to get you growing, with monthly reporting and a clear plan. Ideal for smaller budgets getting started.
Growth
scoped
A broader, multi-channel programme for businesses ready to scale enquiries and revenue. Most popular tier.
Custom
let's talk
A fully bespoke programme for larger or more complex needs, scoped around your targets and budget.
What makes us different
Why education providers choose Juicy Designs
Strategy-led marketing. No fluff. Real leads, real revenue, real reporting.
Built around the academic year
We plan campaigns around your application windows, open days and term dates, so spend is concentrated when families are actually deciding where to study.
Founder-led and accountable
Cobus and Wynand lead your strategy directly. You get senior marketers who understand enrolment funnels, not a junior reading a template.
Month-to-month, no lock-in
No annual contracts. We earn your business every month. Founded in 2015, 4.9 stars from 214 reviews and an average 4.8x ROAS across clients.
Frequently asked questions
Got questions?
Straight answers about education marketing in South Africa. No jargon, no runaround.
How much does education marketing cost in South Africa?
Juicy Designs education marketing packages start from R7,000 per month. The investment depends on the channels involved, the size of your enrolment targets, and whether you need year-round campaigns or seasonal open-day pushes. All packages are month-to-month with no lock-in.
Can you help us increase enrolment?
Yes. Growing enrolment is the goal of everything we do. We build enquiry-generation campaigns across search and social, then nurture prospective students and parents through to a completed application, with reporting tied to enquiries and registrations.
Do you market schools, colleges or universities?
We work across the education sector in South Africa, including private schools, colleges, universities, and accredited training providers. The funnel differs by institution, and we tailor the channels and messaging to your audience, whether that is parents, school-leavers or adult learners.
When should we start marketing for the next intake?
Earlier than most institutions expect. Families research for months before applying, so we typically run awareness campaigns well ahead of your application window and intensify spend around open days and deadlines.
Do you work with institutions outside Pretoria?
Yes. We are Pretoria-based and work with education providers across South Africa remotely. Most education marketing is delivered online, so we support institutions nationally.