Email That Sells The Mother City SEASON

Cape Town tourism, hotels, guesthouses and restaurants live and die by the season, so we build the email calendar around it. Pre-summer campaigns fill the November to February peak, shoulder-season offers keep April to September occupancy up, and post-stay sequences turn a single V&A Waterfront or Sea Point booking into a repeat guest and a review.

We segment by international versus local guest, past stay dates and spend, and time sends to the traveller's booking window rather than a fixed monthly blast.

It depends on your sector. Cape Town e-commerce, wine and food, and retail brands usually run best on Klaviyo, which ties flows directly to store and order data. Tech startups and B2B firms in Woodstock, the CBD and Century City tend to need HubSpot for CRM and lead nurture. Smaller guesthouses, studios and creative shops often do well on Mailchimp.

Juicy Designs is a Klaviyo Partner, HubSpot Platinum Partner and Mailchimp certified, so we recommend the fit rather than the logo, and set it up in your onboarding session.

Yes. Juicy Designs is a nationwide agency with its head office in Pretoria, and email is delivered remotely, so location makes no practical difference to the work. Strategy calls, template design, flow builds and reporting all happen online.

Where a Cape Town shoot or printed piece is needed, we arrange on-location work or courier print. You get founder-led attention from Cobus and Wynand without paying Cape Town agency overheads.

The core set is a welcome sequence for new subscribers, an abandoned cart flow (which typically recovers 8 to 15% of lost carts), a post-purchase flow for reviews and repeat orders, browse abandonment, and a win-back for lapsed buyers.

Cape Town wine and food brands add club and allocation sequences, harvest and vintage-release announcements, and cellar-door or tasting-visit follow-ups. Once built these run around the clock. Automation is included in the Campaigns + Automation (R5,500/mo) and Full Email Programme (R12,000/mo) packages.

List growth is included in every package and shaped to your sector. Retail and e-commerce use on-site sign-up forms with a first-order incentive, checkout opt-ins and referrals. Tourism and hospitality collect consent at booking and check-out and after a stay. Tech and B2B use gated reports, demo requests and event sign-ups. Creative and film studios build from portfolio enquiries and launch lists.

Every new subscriber is captured with explicit, POPIA-compliant consent so the list stays clean and deliverable.

Juicy Designs email packages start at R2,500 per month for Basic Campaigns (up to four sends a month, template design, list management and reporting). Campaigns + Automation is R5,500 per month, and the Full Email Programme starts at R12,000 per month for brands needing deep segmentation, multiple flows and dedicated strategy.

Platform fees for Klaviyo, HubSpot or Mailchimp are billed separately to your own account. There are no long-term contracts. See our pricing page for detail.

POPIA requires informed consent before you email someone, a working unsubscribe in every message, stored consent records and prompt handling of opt-outs. We set up consent capture with clear opt-in wording, double opt-in where it makes sense, suppression lists and consent documentation on whichever platform you use.

For Cape Town hospitality and property brands handling guest and buyer data, this keeps marketing and compliance in step from the first send.

Cape Town is a design-led, brand-conscious city, and a plain text-heavy newsletter undersells most brands here. We design responsive, on-brand email templates that hold up next to the visual standard of the city's creative, lifestyle and hospitality sectors, without so much heavy imagery that they land in spam or load slowly on mobile.

Layout, type and imagery are built to your brand guidelines and tested across the major inbox providers before anything goes out.