“Our previous agency ran ads but never tied anything back to ticket sales. Juicy Designs rebuilt the whole funnel around our on-sale date, and we sold out two weeks before the gates opened for the first time ever. The daily sales tracking meant we always knew where every rand was going.”
Entertainment Marketing
Entertainment Marketing Agency South Africa
Marketing for events, artists, venues, festivals and media brands across South Africa. We sell tickets, grow audiences and build the kind of buzz that fills rooms. Founder-led, 4.9-star rated, average 4.8x ROAS, no lock-in.
Yes. Juicy Designs is a South African entertainment and event marketing agency that grows ticket sales, audiences and brand buzz for events, artists, venues, festivals and media brands. We run paid social and search, organic social, influencer partnerships, entertainment PR, creative content and audience analytics under one roof. Founder-led since 2015, 4.9-star rated with 200-plus reviews, 64-plus clients and an average 4.8x return on ad spend. Month to month, no lock-in.
Three jobs. One full-funnel team.
Choose your entertainment goal
Sell tickets, grow an audience, or build a media brand. Most entertainment campaigns need all three, and we run them as one connected funnel rather than disconnected tactics.
Sell more tickets
For events, festivals, tours and shows, ticket sales are the only metric that matters. We build full-funnel paid campaigns across Meta, Google and TikTok, layer in retargeting for warm audiences, and track every rand back to seats sold. Our clients average 4.8x return on ad spend, so spend goes where it sells.
Explore ticket campaignsGrow your audience
Venues, artists and media brands live or die by the size and loyalty of their audience. We build organic social, content series and creator partnerships that turn casual followers into regulars who show up, buy tickets and tell their friends. Buzz that compounds between events, not just before them.
Explore audience growthBuild the brand
The biggest events and media brands are built on reputation and reach. We secure coverage in entertainment and lifestyle media, run announcement and launch moments, and manage influencer relationships so your name carries weight before tickets even go on sale. Earned, owned and paid working together.
Explore entertainment PREverything we offer for entertainment brands
Six services. One entertainment marketing team
From a single sold-out show to a year-round festival, artist or media brand audience, this is how we put bums on seats and eyes on screens.
Event & Ticket Campaigns
Full-funnel ticket-sales campaigns built around your on-sale date. We run paid social and search across Meta, Google and TikTok, set up pixel and conversion tracking against your ticketing platform, and retarget warm audiences who clicked but did not buy. Spend scales up as a show heats up and pulls back when it is sold out. Every campaign reports back to tickets sold and cost per ticket, not vanity reach. Our clients average 4.8x return on ad spend see full pricing.
Learn moreSocial Media Buzz
Entertainment lives on social. We run the organic engine behind your events and brand: short-form video for Reels, TikTok and Shorts, behind-the-scenes content, line-up reveals, countdowns and post-event recaps that keep momentum between shows. We manage community, reply to fans and time content around your announcement calendar so each drop lands with maximum reach. Buzz that builds an audience, not just a one-off spike.
Learn moreInfluencer & Creator Partnerships
The right creator can sell out a room overnight. We identify, brief and manage influencers and content creators whose audiences match your event or brand, from local micro-creators to national names. We handle outreach, contracts, content approval and tracking so partnerships actually drive ticket sales and follows rather than empty impressions. Ideal for festivals, tours, venue launches and media brands building reach fast.
Learn morePR & Media Relations
We secure coverage in entertainment, music, lifestyle and broadcast media, write and distribute press releases, and build relationships with the journalists and producers who shape what audiences talk about. We craft launch and announcement moments, manage media accreditation for events, and handle reputation so your brand carries weight. PR runs alongside paid and social so earned, owned and paid all tell the same story see full pricing.
Learn moreContent & Creative
Great entertainment marketing needs great creative. We produce the scroll-stopping assets your campaigns run on: event key art, social video edits, trailers and teasers, line-up graphics, ad creative variations for testing, and on-site capture at events for recap content. Everything is built for the platform it runs on and the audience you are trying to reach, so creative carries the weight instead of fighting the algorithm. Creative is included across our campaign and growth packages.
Learn moreAudience Analytics
You cannot grow what you cannot measure. We track ticket sales, cost per ticket, return on ad spend, audience growth, engagement and the channels driving each sale, then feed it straight back into the next campaign. After each event you get a plain-language report covering what worked, what did not and what we are changing next time. We build first-party audiences over time so every event launches to a bigger, warmer crowd than the last see full pricing.
Learn moreHow we work
Simple, transparent, results-focused.
Here’s what working with Juicy Designs on your event, artist or media brand campaign looks like from day one.
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Discovery & Research
We learn your event, artist or brand, your audience and your goals. We review past campaigns, ticketing data and competitors, then map the audiences most likely to buy and the channels that reach them.
Week 1 -
Strategy & Calendar
A campaign plan built around your on-sale and event dates. Announcement moments, paid budget by phase, content calendar, influencer and PR targets, and clear ticket-sales and audience KPIs agreed upfront.
Week 1-2 -
Launch & Amplify
Creative goes live. Paid campaigns launch and scale. PR and influencer partnerships hit. Social buzz builds toward your on-sale date. Everything is tracked against ticket sales from the first day.
Campaign -
Optimise & Sell
We watch sales daily and shift budget to what is selling. Underperforming creative is swapped, winning audiences are scaled, and retargeting closes the buyers who hesitated. The goal is a sold-out room.
Campaign -
Report & grow
After each event you get a plain-language report: tickets sold, cost per ticket, ROAS and audience growth. We build first-party audiences so every future event launches to a bigger, warmer crowd.
What makes us different
Why entertainment brands choose Juicy Designs
Strategy-led campaigns. Real sector experience. No reporting fluff. Tickets sold, audiences grown, brands built.
Real entertainment experience
We have run campaigns for live events, festivals, artists, venues and media brands across South Africa. We understand on-sale timing, pre-event buzz, the dead patch between announcement and event day, and how to sell the last 20% of tickets that decide whether a show is profitable. This is not a generic agency template applied to entertainment, it is built for it.
Certified, full-funnel team
Co-founder and CEO Cobus is Google Ads certified and co-founder Wynand is a Meta Business Partner, so paid is run by certified specialists, not juniors. We pair that with PR, social, influencer and creative under one roof, which means your ticket campaign, your buzz and your media coverage all push in the same direction. Average 4.8x return on ad spend across our clients.
Founder-led. No lock-in.
Founders Cobus and Wynand are directly involved in your strategy, not an account manager reading from a template. Every report covers three things: what worked, what did not, and what we are changing next. And there are no lock-in contracts, so we earn the next month by selling out the last event. Founder-led since 2015, with a 4.9-star Google rating from 200-plus reviews.
Frequently asked questions
Got questions?
Straight answers about entertainment, event and media marketing in South Africa. No jargon, no runaround.
Does Juicy Designs do entertainment and event marketing in South Africa?
Yes. Juicy Designs runs entertainment, event and media marketing across South Africa for events, artists, venues, festivals and media brands. We handle ticket-sales campaigns, social media buzz, influencer partnerships, entertainment PR and audience analytics. Founder-led since 2015, with a 4.9-star Google rating from 200-plus reviews and an average 4.8x return on ad spend.
What kinds of entertainment clients do you work with?
We work with live events and festivals, concert and tour promoters, musicians and artists, comedy and theatre productions, nightlife and music venues, and media brands such as radio, streaming shows and content channels. Whether you are selling tickets to a one-off show or building a year-round audience for a venue or festival, we build campaigns around the outcome that matters most to you.
How do you drive ticket sales for events?
We build full-funnel ticket campaigns: paid social and search to reach buyers, retargeting for warm audiences, influencer and creator partnerships for credibility, and PR for reach and trust. We track every rand back to tickets sold so spend goes where it sells. Across our clients we average 4.8x return on ad spend, and we work month to month with no lock-in contracts. Our Facebook Ads service often does the heavy lifting on paid.
Do you handle entertainment PR and media relations?
Yes. We secure coverage in entertainment, lifestyle and music media, brief and manage influencers and creators, and run launch and announcement moments that build buzz before tickets go on sale. PR works alongside paid and social so the message is consistent across earned, owned and paid channels. See our strategic PR and communications service for the full offering.
How much does entertainment marketing cost in South Africa?
Juicy Designs entertainment campaigns start from around R8,500 for a single event launch, R15,000 per month for ongoing artist and venue growth, and from R28,000 per month for festivals and media brands that need PR, paid, social and content combined. Every quote is scoped to your goals and event calendar. See pricing details here or get a quote for an exact figure.
Client results
Real results from entertainment clients
Events, venues and artists that chose Juicy Designs to sell tickets and grow their audience.
“Weekends always sold themselves, but our weeknight shows were dead. Juicy Designs built an audience-growth engine on social and brought in creators who actually pull a crowd. Weeknight ticket sales are up 73% and we now have a following that turns up regardless of who is on the line-up.”
“Touring across South Africa means selling tickets in cities where nobody knows you yet. Juicy Designs ran city-by-city paid campaigns, lined up local media and creators in each market, and hit 4.9x return on ad spend across the run. Three of the dates sold out and the rest were close behind.”
Trusted by
Entertainment brands growing through smart marketing
From festivals and venues to artists and media brands Juicy Designs helps entertainment businesses sell tickets, grow audiences and build buzz.
+ 50 more clients across events, festivals, venues, artists, and media brands.
Credentials
Certified & trusted
Google Ads certified. Meta Business Partner. Transparent reporting. Serving entertainment brands across South Africa.
Google Partner
Premium agency certification
POPIA Compliant
Data protection certified
Meta Business Partner
Ads & Instagram expertise
TikTok Certified
TikTok ads specialist
HubSpot Platinum
Marketing automation
WCAG AA Compliant
Accessibility certified
Verified on Clutch
Clutch.co client reviews
Juicy Designs was founded in Pretoria in 2015 by Cobus van der Westhuizen (Co-founder & CEO, Google Ads certified) and Wynand van der Westhuizen (Co-founder & Creative Director, Meta Business Partner). All certifications are held by active team members. Serving entertainment brands across South Africa since 2015.