Hospitality Marketing
Marketing for South African hotels, restaurants, lodges, and tourism operators. Booking-driven Google Ads, social content, direct-booking strategy, and local SEO built to grow occupancy and covers. Founder-led delivery, a 4.9-star track record, and no long-term contracts.
Yes. Juicy Designs is a South African marketing agency that handles hospitality and tourism marketing for hotels, restaurants, lodges, and tourism operators. We run booking-driven Google Ads, social content, OTA and direct-booking strategy, local SEO, and review management. Founded in 2015, Juicy holds a 4.9-star Google rating, works with 64+ clients, and delivery is founder-led with no long-term contracts.
Three channels. One pipeline.
Paid search, paid social, and local search, three channels that work together to move travellers and diners from a search to a confirmed booking.
When a traveller searches a destination, a hotel, or a place to eat, you need to be the first result. We run Google Ads and Google Hotel Ads on high-intent searches, build campaigns around your availability and seasons, and point every click at a page designed to convert a booking. Cobus van der Westhuizen, Google Ads certified, leads this work.
Explore Google AdsTravellers and diners choose with their eyes, scrolling Instagram, Facebook, and TikTok for their next stay or meal. We plan and produce the rooms, plates, views, and experiences that make people want to book, then back the best content with paid spend. Wynand van der Westhuizen, a Meta Business Partner, directs the creative so your brand looks the part.
Explore Social MediaMost hospitality discovery starts with a local or map search. We optimise your Google Business Profile, build local SEO around the destinations and experiences guests search for, and keep your reviews, photos, and details accurate. That puts your hotel, restaurant, or lodge in front of guests at the moment they choose where to stay or eat.
Explore Local SEOEverything we offer for hospitality
From booking-driven Google Ads to local SEO, review management, and email, everything a South African hotel, restaurant, lodge, or tourism operator needs to grow bookings.
When a traveller searches a destination, a property type, or a place to eat, intent is high and the click is worth winning. We run Google Search, Google Hotel Ads, Performance Max, and retargeting campaigns built around your availability, rates, and seasons. Cobus van der Westhuizen, Google Ads certified, leads the account so budget goes to the searches that drive bookings and covers, not the ones that just spend.
Learn moreTravellers and diners book with their eyes. We plan and produce the rooms, suites, plates, views, and experiences that make people want to stay or eat with you, then schedule and publish across Instagram, Facebook, and TikTok. The best content is backed by paid spend so it reaches the right audiences. The result is a feed that builds your brand and a paid layer that drives measurable bookings, directed by a Meta Business Partner.
Learn moreOTAs like Booking.com and Airbnb bring volume, but their commission eats your margin. We help you keep the visibility while winning more direct, commission-free bookings: a fast booking-focused website, parity-aware rate messaging, retargeting for guests who checked availability but did not book, and offers that reward booking direct. You keep the demand the OTAs create and a bigger share of the revenue.
Learn moreMost hospitality discovery starts on Google Search and Maps. We optimise your Google Business Profile with accurate details, fresh photos, and the right categories, then build local SEO around the destinations, neighbourhoods, and experiences guests search for. Whether you run a city hotel, a coastal restaurant, or a bushveld lodge, you show up when nearby and travelling guests are choosing where to go.
Learn moreIn hospitality, your rating is your reputation, and it decides bookings. We put simple systems in place to earn more genuine reviews on Google, TripAdvisor, and the platforms that matter, respond to feedback in your voice, and surface your best reviews where new guests will see them. A stronger, well-managed review profile lifts both your search ranking and your conversion rate.
Learn moreYour past guests are your cheapest source of future bookings. We build email flows that welcome new subscribers, follow up after a stay or visit, and bring guests back with seasonal offers, packages, and events. Tied to your booking data, these campaigns fill quiet periods and lift repeat business, all measured against bookings and revenue rather than open rates alone. See pricing for package options.
Learn moreHow we work
Here’s what working with Juicy Designs on marketing for your hospitality business looks like from day one.
We review your current marketing, booking channels, and seasonality. Whether you are a hotel, restaurant, lodge, or tour operator, we map where your best guests come from and where bookings are being lost to OTAs or competitors.
Week 1-2A clear channel plan across Google Ads, social content, local SEO, and email. Budgets, target cost per booking, and the campaigns we will launch first are agreed up front. No long-term contract, just a plan you sign off on.
Week 2-3Campaigns go live, content is produced, your booking-focused pages are built, and your Google Business Profile is optimised. Tracking is wired in so every booking and enquiry is measured back to the channel that drove it.
Month 1We shift budget toward the campaigns producing the cheapest bookings, refresh content around seasons and events, and scale what works. Founders Cobus and Wynand stay directly involved in the account.
OngoingMonthly reports in plain language: bookings, cost per booking, and revenue. We review the numbers with you and keep optimising until your occupancy and covers are where you want them.
What makes us different
Strategy-led marketing. Founder-led delivery. No reporting fluff and no long-term contracts. Real bookings, real covers, real revenue.
We have run marketing for hospitality and tourism businesses and understand how the sector actually works: seasonality and shoulder periods, the OTA versus direct-booking tension, the way travellers research and book, and the difference between filling rooms, filling tables, and selling experiences. You get a team that already speaks hospitality, not one learning your industry on your budget.
Your account is run by certified specialists, not juniors. Cobus van der Westhuizen, CEO, is Google Ads certified and leads paid search. Wynand van der Westhuizen, Creative Director, is a Meta Business Partner and leads social and creative. That dual expertise is why clients average 4.8x return on ad spend, about double the industry norm.
Owners and managers don’t need a 40-page report full of numbers they can’t act on. Every month we cover three things: bookings delivered, what they cost, and what we’re doing next. Founders Cobus and Wynand are directly involved in your account, and there are no long-term contracts, so we earn the next month every month.
Frequently asked questions
Straight answers about hospitality and tourism marketing in South Africa. No jargon, no runaround.
Yes. Juicy Designs is a South African marketing agency that works with hotels, restaurants, lodges, guest houses, and tourism operators. We run booking-driven Google Ads, social content, OTA and direct-booking strategy, local SEO and Google Business Profile optimisation, and review management. Founded in 2015, we hold a 4.9-star Google rating, work with 64+ clients, and delivery is founder-led. See the industries we serve.
We reduce reliance on OTA commission by capturing the demand the OTAs create. That means Google Ads and Google Hotel Ads on high-intent searches, a fast booking-focused website, retargeting guests who checked availability but did not book, and email flows that bring past guests back. Every campaign is measured on bookings and revenue, not just clicks, so you can see your real cost per booking.
Yes. We work across hospitality and tourism: hotels and resorts, restaurants and cafes, game lodges and safari operators, guest houses, and tour and activity providers. The strategy differs by business, a restaurant wants covers and a lodge wants room nights, but the principle is the same: marketing measured against real revenue, not vanity metrics.
It is critical. Most hospitality discovery starts with a local or map search, so we optimise your Google Business Profile, build local SEO around the places and experiences people search for, and keep your reviews, photos, and opening details accurate. We pair this with social content so your property stays visible between booking cycles and at the moment guests choose where to stay or eat.
No. Juicy Designs works on a month-to-month basis with no long-term contracts. Delivery is founder-led by Cobus van der Westhuizen, who is Google Ads certified, and Wynand van der Westhuizen, a Meta Business Partner. We earn the next month by delivering results in the current one. Let’s chat about your property.
Client results
Hotels, restaurants, and lodges that chose Juicy Designs to grow.
“Our occupancy was unpredictable and far too dependent on OTAs before Juicy Designs. They rebuilt our Google and Facebook campaigns around our seasons and pointed everything at a faster booking page. Within 4 months our direct bookings rose 41% and our commission bill dropped. We can finally see exactly what each campaign costs us per booking.”
“Marketing a multi-property hotel group is hard to get right, each property needs a different message and season. Juicy Designs built campaigns per property, tied them to our availability, and kept the content fresh through peak and shoulder seasons. Room nights are up 73% in 6 months and we finally have one team handling the whole group instead of five.”
“We run a restaurant and a small function venue, and most agencies only understand big hotels. Juicy Designs got it. They fixed our Google Business Profile, built local campaigns that fill quiet weeknights, and got our reviews working for us. Covers are up 58% and our function bookings have more than doubled. No long contract, just results every month.”
Trusted by
From hotels and lodges to restaurants and tour operators, Juicy Designs helps hospitality businesses attract guests and grow bookings.
+ 50 more clients across hotels, restaurants, lodges, guest houses, tour operators, and beyond.
Credentials
Google Partner. Meta Business Partner. Transparent reporting. Serving hospitality businesses across South Africa.
Google Partner
Premium agency certification
POPIA Compliant
Data protection certified
Meta Business Partner
Ads & Instagram expertise
TikTok Certified
TikTok ads specialist
HubSpot Platinum
Marketing automation
WCAG AA Compliant
Accessibility certified
Verified on Clutch
Clutch.co client reviews
Juicy Designs was founded in Pretoria in 2015 by Cobus van der Westhuizen (Co-founder & CEO) and Wynand van der Westhuizen (Co-founder & Creative Director). All certifications are held by active team members. Serving hospitality businesses across South Africa since 2015.