Insurance Marketing
Compliance-aware marketing for South African brokers, insurers, and financial advisors. We turn ad spend into qualified quote requests with FSCA-aware copy, tight landing pages, and honest reporting. Founder-led, no lock-in, 4.8x average ROAS.
Yes. Juicy Designs is a South African insurance marketing agency with real insurance-sector experience. We run compliance-aware lead generation for brokers, insurers, and financial advisors: insurance Google Ads, FSCA-aware ad copy, quote landing pages, email nurture, and clear performance reporting. Founded in 2015, we are founder-led, work with no lock-in contracts, and our clients average a 4.8x return on ad spend across the country.
Three disciplines. One compliant funnel.
Paid acquisition, conversion, and retention. Three disciplines that work together to turn insurance ad spend into qualified, compliant quote requests.
For brokers and insurers, Google Ads is the fastest route to qualified quote requests. We build search campaigns around high-intent terms like motor cover, funeral plans, and life insurance quotes, write FSCA-aware ad copy your compliance team can sign off, and point every click at a focused landing page. Insurance lead generation from R5,500/mo.
Explore Google AdsLife, funeral, and risk products are often sold on trust built over time. We run Meta and other social campaigns that introduce your brand, explain cover in plain language, and retarget people who started a quote but did not finish. Every creative is reviewed against conduct rules before it goes live. Growth packages from R13,000/mo.
Explore Social MarketingPaid leads cost less when your brand also ranks. We build organic search visibility for product and advice terms across South Africa: comparison content, FAQ pages, and broker location pages that earn trust and lower your blended cost per lead over time. Enterprise packages from R26,000/mo.
Explore SEO South AfricaEverything we offer for insurance marketing
From the first quote-request ad to the email that nurtures a lead into a signed policy, built for South African brokers, insurers, and financial advisors.
We build acquisition campaigns that turn ad spend into qualified quote requests for your products: motor and household cover, funeral plans, life and risk, medical aid, and investment advice. We define the audiences, set realistic cost-per-lead targets, and route every enquiry into your CRM or inbox so your advisors can follow up fast. Insurance lead generation from R5,500/mo see full pricing.
Learn moreInsurance advertising lives under conduct rules, so every headline and description we write is built to be honest, clear, and non-misleading. No guaranteed-return claims, no pressure tactics, and the right disclaimers where they belong. We collaborate with your compliance officer or key individual for sign-off and keep a record of approved messaging so your campaigns stay defensible. Included in all packages.
Learn moreSearch is where people compare cover and ask for quotes. We run tightly structured Google Ads campaigns around high-intent terms, manage negative keywords to cut wasted spend, and use call and form tracking so you know exactly which keywords produce real enquiries. Bidding is optimised toward your best-converting products, not vanity clicks. Google Ads management included from R5,500/mo see full pricing.
Learn moreA great ad is wasted on a slow, cluttered page. We design fast, mobile-first landing pages with a single goal: get the visitor to request a quote. Clear product explanations, short forms, trust signals, and compliant disclosures, all built to load quickly and convert. We A/B test headlines, form length, and calls to action to keep cost per lead falling. Available in Growth and Enterprise packages see full pricing.
Learn moreMost insurance leads do not buy on day one. We build automated email and follow-up sequences that keep your brand front of mind, answer common cover questions, and prompt the prospect to complete a quote or book a call with an advisor. Every message respects consent and POPIA, and the copy is reviewed for conduct compliance. Email nurture included in Growth and Enterprise packages see full pricing.
Learn moreYou get a monthly report that an advisor can actually use: leads generated, cost per lead, conversion rate, and return on ad spend by product and channel. No vanity metrics, no jargon. We show what moved, why it moved, and what we are changing next month to drive a lower cost per policy. Monthly reporting and a live dashboard included in all packages see full pricing.
Learn moreHow we work
Here’s what working with Juicy Designs on insurance marketing looks like from day one.
We map your products, target customers, and lead economics. We meet your compliance officer or key individual early so we understand which claims and disclosures are required before we write a single ad.
Week 1-2We agree the channels, budget, and cost-per-lead targets. We build the campaigns, write FSCA-aware copy, design the quote landing pages, and configure conversion tracking so every lead is measured from the first day live.
Week 2-3Campaigns go live after compliance sign-off. Quote requests flow into your CRM, and automated email and follow-up sequences keep prospects engaged until they buy or book a call with an advisor.
Month 1We cut wasted spend, double down on the products and audiences that convert, and test new ad copy and landing pages. Cost per lead falls and volume scales as the campaigns mature.
Month 2-3Monthly performance reports with plain-language insights. Leads, cost per lead, and return on ad spend tracked by product. We keep optimising until the numbers work for your business.
What makes us different
Compliance-aware campaigns. No lock-in contracts. No reporting fluff. Real leads, real policies, real return on ad spend.
We have run campaigns for the insurance and financial services sector, so we understand the products, the buyer, and the rules. We know that funeral, life, and short-term cover each attract different intent, that quote forms must be short, and that conduct compliance is not optional. You are not paying us to learn your industry on the job.
Co-founder and CEO Cobus is Google Ads certified; co-founder Wynand is a Meta Business Partner. That means your insurance campaigns are run by certified specialists, not juniors. Every ad and landing page is written to be FSCA-aware and signed off by your compliance team before launch. Average client return: 4.8x ROAS.
Insurance leaders don’t need a 40-page report filled with metrics they can’t act on. Every monthly report covers three things: what moved, why it moved, and what we’re doing next. Founders Cobus and Wynand are directly involved in strategy, and we work with no lock-in contracts, so we earn your business every month.
Frequently asked questions
Straight answers about insurance marketing in South Africa. No jargon, no runaround.
Yes. Juicy Designs is a South African insurance marketing agency with real insurance-sector experience. We run compliance-aware lead generation for brokers, insurers, and financial advisors across the country: insurance Google Ads, FSCA-aware ad copy, quote landing pages, email nurture, and performance reporting. Founded in 2015, we are founder-led, work with no lock-in contracts, and our clients average a 4.8x return on ad spend.
We write insurance and financial services ad copy with FSCA conduct rules in mind. That means honest, non-misleading claims, clear product descriptions, no guaranteed-return or pressure language, and appropriate disclaimers where required. We work alongside your compliance officer or key individual to get sign-off before campaigns go live, and we keep a record of approved messaging so your advertising stays defensible.
Insurance lead generation with Juicy Designs starts from R5,500 per month for a single-channel campaign covering ad management, compliant copy, and one quote landing page. Growth packages from R13,000 per month add multi-channel acquisition, email nurture, and conversion-rate optimisation. Insurer enterprise engagements from R26,000 per month suit larger brokers and underwriters running multiple products. Ad spend is separate and paid directly to the platforms. See pricing details here.
Paid channels like Google Ads can produce qualified quote requests within the first two to four weeks once campaigns, tracking, and landing pages are live and approved by compliance. The first month is usually a learning phase where we tighten targeting, ad copy, and forms. Cost per lead typically improves over the following two to three months as we optimise toward your best-converting products and audiences.
We work with short-term and life insurance brokers, direct insurers, underwriting managers, financial advisors, and financial planning practices across South Africa. Whether you sell motor and household cover, funeral plans, life and risk products, medical aid, or investment advice, we build compliance-aware acquisition campaigns suited to your products, audience, and regulatory obligations. Want to compare channels first? Read our blog or explore Google Ads.
Client results
Brokers, insurers, and financial advisors that chose compliance-aware lead generation.
“Our old agency burned budget on clicks that never became policies. Juicy Designs rebuilt our Google Ads around real intent and wrote copy our compliance officer signed off without a fight. Cost per quote dropped 41% in three months and the leads actually convert. Best marketing decision our brokerage has made.”
“Funeral cover is a crowded market and most leads are price shoppers. Juicy Designs built landing pages that explained our plans clearly and follow-up emails that did the selling for us. Quote requests are up 73% in six months and our cost per signed policy keeps falling. They understand compliance, which made our key individual very happy.”
“As a financial advice practice, every claim we make is scrutinised, so we were nervous about paid advertising. Juicy Designs handled the conduct side properly, ran disciplined campaigns, and reported in plain language we could act on. We are now at 5.2x return on ad spend and a steady pipeline of qualified consultation bookings.”
Trusted by
From short-term and life brokers to financial advisors, Juicy Designs helps South African insurance businesses attract, convert, and retain.
+ 50 more clients across short-term, life, funeral, medical, and financial advice.
Credentials
Google Partner. Compliance-aware campaigns. Transparent reporting. Serving insurance and financial services across South Africa.
Google Partner
Premium agency certification
POPIA Compliant
Data protection certified
Meta Business Partner
Ads & Instagram expertise
TikTok Certified
TikTok ads specialist
HubSpot Platinum
Marketing automation
WCAG AA Compliant
Accessibility certified
Verified on Clutch
Clutch.co client reviews
Juicy Designs was founded in Pretoria in 2015 by Cobus van der Westhuizen (Co-founder & CEO, Google Ads certified) and Wynand van der Westhuizen (Co-founder & Meta Business Partner). All certifications are held by active team members. Serving insurance and financial services businesses across South Africa since 2015.