Landing Page Design
Landing pages built to convert, not just look good
Fast, mobile-first landing pages that turn paid clicks and campaign traffic into leads and sales for South African businesses.
Pretoria client work
Lazarus Motor Company, Centurion
Lazarus Motor Company runs Ford, Mazda, Kia, Jaguar, Land Rover and Honda dealerships in Centurion. We built the landing pages behind their campaigns as part of a twelve-year programme covering email, social, content and paid media, on a budget reaching R120,560 per month.
Organic leads, programme
50 to 230 a month
Total organic enquiries across the whole programme over twelve months, not this channel alone.
Brands supported
Six
Ford, Mazda, Kia, Jaguar, Land Rover and Honda, each needing its own pages and creative.
Programme length
Twelve years
September 2012 to May 2024, which is a harder thing to claim than a single campaign.
Juicy Designs has been a fantastic marketing partner for Lazarus Motor Company. Their team has helped us strengthen our digital presence through email marketing, social media, and engaging content that connects with our audience. They understand the automotive industry and consistently bring fresh ideas, great creative work, and a strong focus on results. We are very happy with the work they have done for our brand.
Engagement ran from September 2012 to May 2024 and has since ended. The lead figures above are programme-level across email, social, content, landing pages and paid social. The client reported no figure for this channel on its own, so none is claimed. Volumes are the client's own reported numbers and are not independently verifiable. Published with written permission, August 2026.
Why it matters
Your ads are only as good as the page they land on
You can run a perfect Google Ads or social campaign, but if the landing page is slow, cluttered or unclear, the click is wasted. A dedicated landing page does one job: turn a specific visitor into a specific action. Across the campaigns we run, landing page improvements alone have lifted client conversion rates by 56% on average.
We design landing pages around a single goal, a single audience and a single, obvious next step, then we measure and improve them until the numbers move.
What you get
What goes into a high-converting page
Fast and mobile-first
Pages that load quickly and work perfectly on the phone, where most South African traffic comes from.
Clear message and offer
Copy that states the value, handles objections and drives one obvious action, above the fold.
Conversion tracking
Analytics and event tracking wired in from day one, so you know exactly what the page earns.
Testing and iteration
We test headlines, layouts and calls to action, then keep the winners. Conversion is a process, not a guess.
Built to fit
Part of a full-service team
A landing page works best when the traffic, the message and the follow-up all line up. We plan yours alongside your paid ads, SEO and email so the whole funnel pulls in one direction. Need a full site rather than a single page? See our web design service.
Frequently asked questions
Landing Page Design South Africa: FAQ
How much does landing page design cost in South Africa?
It depends on scope, from a single campaign landing page to a set of pages with testing and tracking. We give a transparent, fixed quote up front based on your goals rather than a generic package. Request a free quote and we will price to what you actually need.
What makes a landing page convert?
One goal, one audience and one clear next step. A fast, mobile-first build, a message that states the value and handles objections, strong social proof, and a single obvious call to action, all measured and improved over time.
How is a landing page different from a website?
A website serves many goals and audiences; a landing page serves one. It strips away navigation and distractions so a specific visitor, usually from an ad or campaign, takes one specific action. That focus is why dedicated landing pages convert better than sending paid traffic to a homepage.
Do you track and improve the page after launch?
Yes. We wire in analytics and conversion tracking from launch, then test headlines, layouts and calls to action so the page keeps improving rather than staying static.
What is conversion rate optimisation (CRO)?
CRO is systematically improving the percentage of visitors who take action, by testing headlines, layout, calls to action, and page speed. It makes your existing traffic and ad spend work harder. We run CRO on landing pages and funnels once there is enough traffic to test.
Does landing page speed really affect conversions?
Yes, significantly. Every extra second of load time drops conversions, especially on mobile and mid-range South African connections. We build fast, lightweight landing pages because speed directly affects how many visitors convert.
Why do long landing pages sometimes outperform short ones?
For considered or higher-priced purchases, longer pages answer more objections and build more trust before the call to action, while short pages win for simple offers. We match page length to the decision the visitor is making.
How does POPIA affect my landing page forms?
Your forms must collect consent, state why you are collecting data, ask only for what you need, and link to a privacy policy. We build POPIA-compliant forms so lead capture stays lawful.