LinkedIn Marketing
LINKEDIN MARKETING
LinkedIn is where South African B2B buyers actually are, and where most companies post occasionally and hope. We build the content and paid campaigns that reach decision makers by role rather than by guesswork. From R6,000/mo.
Juicy Designs is a LinkedIn marketing agency for South African B2B companies, covering organic content, company page growth, employee advocacy, lead generation forms and paid campaigns targeted by job title, seniority, industry and company size. LinkedIn is the only major platform where you can target by professional role, which makes it the natural channel for businesses selling to other businesses. It is also the platform where South African companies most commonly under-invest, posting corporate announcements nobody engages with and concluding that LinkedIn does not work for them. It does, but it rewards a specific approach: content from named people rather than logos, posts that teach rather than announce, and paid campaigns tight enough to justify a cost per click that is several times higher than Meta's. We build both halves, the organic presence that establishes credibility and the paid layer that reaches a defined buying committee. Packages start from R6,000 per month, month-to-month with no lock-in, and reporting is on qualified enquiries rather than impressions.
What's included
Everything to reach B2B decision makers
Organic credibility and paid precision, built for how South African B2B buyers actually research.
Company page and organic content
A consistent posting programme that teaches rather than announces. Corporate updates get ignored; useful content from people with expertise gets shared, and sharing is how B2B reach compounds on LinkedIn.
Founder and executive profiles
On LinkedIn people outperform logos by a wide margin. We build the personal profiles and posting rhythm that put your founders and specialists in front of buyers, with content they can actually stand behind.
Paid campaigns by role
Targeting by job title, seniority, function, industry and company size, which no other platform offers. Cost per click is higher than Meta's, so campaigns have to be tight, and we build them that way.
Lead generation forms
Native forms that pre-fill from a member's profile, which converts substantially better than sending someone to a landing page. We route submissions straight into your sales process.
Employee advocacy
Your team's networks reach further than your company page ever will. We set up a programme that makes it easy for staff to share, without turning it into an obligation nobody enjoys.
Reporting on qualified leads
Enquiries, cost per lead and which job titles and industries actually convert, so budget shifts towards the segments that buy.
How we work
Simple, transparent, results-focused
Here is what working with Juicy Designs on linkedin marketing looks like from day one.
-
Discover
We learn your business, market and goals, audit what you have, and identify the fastest opportunities to grow. Everything starts with understanding your customers.
Week 1 -
Strategy
We build a clear marketing roadmap with prioritised actions, channels and targets, agreed with you before any spend goes live.
Week 1-2 -
Launch
We build and launch your campaigns, content and assets, with tracking in place from day one so every rand is measured.
Week 2-4 -
Optimise
We review performance continuously and shift budget and effort towards what is working, rather than leaving a campaign to run untouched.
Ongoing -
Report and grow
You get clear monthly reporting on the numbers that matter, with a founder on the call to explain what changed and what happens next.
Monthly
Indicative pricing
LinkedIn Marketing packages
Indicative monthly retainers. Every engagement is scoped to your goals. All packages are month-to-month with no lock-in. See full pricing.
Starter
from R6,000
Core channels to get you growing, with monthly reporting and a clear plan. Ideal for smaller budgets getting started.
Growth
scoped
A broader, multi-channel programme for businesses ready to scale enquiries and revenue. Most popular tier.
Custom
let's talk
A fully bespoke programme for larger or more complex needs, scoped around your targets and budget.
What makes us different
Why South African B2B companies choose Juicy Designs
Strategy-led marketing. No fluff. Real leads, real revenue, real reporting.
Built for higher click costs
LinkedIn clicks cost several times what Meta clicks cost, so a campaign that is merely adequate loses money. We build tighter targeting and stronger offers to justify the premium.
Founder-led delivery
Cobus and Wynand lead your strategy directly. You get senior marketers who have run this since 2015, not a junior working from a template.
Month-to-month, no lock-in
No long-term contracts. We keep your business by producing results you can see in the reporting, not by holding you to a twelve-month term.
Frequently asked questions
Got questions?
Straight answers about linkedin marketing in South Africa. No jargon, no runaround.
How much does LinkedIn marketing cost in South Africa?
Management starts from R6,000 per month, month-to-month with no lock-in. Advertising spend sits on top and is paid directly to LinkedIn, never marked up. For paid campaigns, a realistic minimum media budget is about R8,000 to R15,000 per month, because LinkedIn click costs are several times Meta's and a smaller budget gathers data too slowly to optimise.
Is LinkedIn worth it for a small South African business?
It depends entirely on who you sell to. If your buyer is a business, and particularly if the decision involves a specific role such as a financial director or an operations manager, LinkedIn is the only platform that lets you target them by that role. If you sell to consumers, it is the wrong channel and we will say so.
Why is LinkedIn advertising so much more expensive than Facebook?
Because the targeting is worth more. Reaching 500 procurement managers at mid-sized manufacturers is a different proposition from reaching 500 people who like a page. The cost per click is higher and the cost per qualified lead is frequently lower, which is the number that matters.
Should we post from the company page or from personal profiles?
Both, with the weight on personal profiles. LinkedIn's algorithm consistently favours individual accounts over company pages, and buyers engage more readily with a named person than with a logo. The company page carries the credibility signals; the people carry the reach.
How long before LinkedIn produces enquiries?
Paid campaigns can produce enquiries within the first few weeks once tracking is in place. Organic content takes longer, typically three to six months of consistent posting before it produces inbound conversations, because it works by accumulating familiarity rather than by direct response.