Non-Profit Marketing
NON-PROFIT MARKETING
Every rand counts when you are doing good. We help South African non-profits raise funds, grow awareness and recruit volunteers with affordable, impact-focused digital marketing. Non-profit marketing from R5,000/mo.
Juicy Designs is a non-profit marketing agency that helps South African NPOs, charities and social enterprises raise funds, grow awareness and mobilise supporters through digital marketing. Non-profit marketing carries a unique responsibility: budgets are tight, every rand spent must defend itself, and the work depends on telling honest, human stories that move people to give. We build cost-effective campaigns across social media, search and email that grow your donor base, promote fundraising drives, recruit volunteers, and keep your community engaged between campaigns. We help non-profits make the most of Google Ad Grants, build supporter journeys that turn one-time donors into regular givers, and produce the storytelling content that fundraising depends on. Non-profit marketing packages start from R5,000 per month, are month-to-month with no lock-in, and are reported in plain language so your board and funders can see exactly what their support achieves.
What's included
Everything to grow your cause
Affordable, impact-focused marketing for South African non-profits and charities.
Fundraising campaigns
Timed digital campaigns that drive donations around your key fundraising moments. We build the landing pages, ads and social content that turn awareness into giving, with clear cost-per-donation reporting.
Storytelling and content
Fundraising depends on stories that move people. We produce honest, human content that shows the impact of your work and gives donors a reason to give and to keep giving.
Social media for NPOs
We grow your community on Instagram, Facebook and TikTok with content that builds awareness, recruits volunteers and keeps supporters engaged between campaigns.
Google Ad Grants support
Eligible non-profits can access up to a substantial monthly Google Ads grant. We help you qualify, set up and manage Ad Grants so you reach people searching for causes like yours at no media cost.
Donor and volunteer journeys
We build email and WhatsApp journeys that welcome new supporters, thank donors, and turn one-time givers into regular monthly donors who sustain your work.
Impact reporting
Plain-language monthly reporting your board and funders can understand: funds raised, cost per donation, reach and engagement, so every rand of marketing spend is accountable.
How we work
Simple, transparent, results-focused.
Here is what working with Juicy Designs on non-profit marketing looks like from day one.
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Discover
We learn your business, market and goals, audit what you have, and identify the fastest opportunities to grow. Everything starts with understanding your customers.
Week 1 -
Strategy
We build a clear marketing roadmap with prioritised actions, channels and targets, agreed with you before any spend goes live.
Week 1-2 -
Launch
We build and launch your campaigns, content and assets, with tracking in place from day one so every rand is measured.
Week 2-4 -
Optimise
We watch the data and optimise continuously, doubling down on what works and cutting what does not, to keep improving your return.
Ongoing -
Report and grow
Plain-language monthly reports show what moved, why, and what is next. We keep scaling the channels that grow your business.
Ongoing
Indicative pricing
Non-Profit Marketing packages
Indicative monthly retainers. Every engagement is scoped to your goals. All packages are month-to-month with no lock-in. See full pricing.
Starter
from R5,000
Core channels to get you growing, with monthly reporting and a clear plan. Ideal for smaller budgets getting started.
Growth
scoped
A broader, multi-channel programme for businesses ready to scale enquiries and revenue. Most popular tier.
Custom
let's talk
A fully bespoke programme for larger or more complex needs, scoped around your targets and budget.
What makes us different
Why South African non-profits choose Juicy Designs
Strategy-led marketing. No fluff. Real leads, real revenue, real reporting.
Every rand accountable
We know non-profit budgets are tight. We report on funds raised and cost per donation, and we help you tap free channels like Google Ad Grants to stretch every rand further.
Founder-led and caring
Cobus and Wynand lead your strategy directly. You get senior marketers who genuinely care about your cause, not a junior reading a template.
Month-to-month, no lock-in
No annual contracts and no lock-in, so your budget stays flexible. Founded in 2015, 4.9 stars from 214 reviews and an average 4.8x ROAS across clients.
Frequently asked questions
Got questions?
Straight answers about non-profit marketing in South Africa. No jargon, no runaround.
How much does nonprofit marketing cost in South Africa?
Juicy Designs non-profit marketing packages start from R5,000 per month, our most accessible rate, because we know NPO budgets are tight. The investment depends on the channels involved and your fundraising goals. All packages are month-to-month with no lock-in.
Can you help us raise more funds?
Yes. Fundraising is the focus of most non-profit engagements. We build donation campaigns, storytelling content and supporter journeys that grow your donor base and turn one-time givers into regular monthly donors, with reporting tied to funds raised.
Do you help with Google Ad Grants?
Yes. Eligible non-profits can access a significant monthly Google Ads grant at no media cost. We help you qualify, set up and manage Ad Grants so you reach people searching for causes like yours without spending your own budget on media.
Do you work with small charities?
Yes. Many of our non-profit clients are small and volunteer-driven. Our R5,000 starting package and month-to-month terms are designed to make professional marketing accessible to smaller organisations.
Do you work with NPOs outside Pretoria?
Yes. We are Pretoria-based and work with non-profits across South Africa remotely. Most of the work is delivered online, so we support causes nationally.