PPC Management Durban
PPC management for Durban businesses that want every click to pay its way. We run pay-per-click campaigns across Google and Meta to a target cost per lead and return on ad spend, with spend never marked up. Certified, founder-led. From R6,000/mo.
Reviewed by Cobus van der Westhuizen, Google Ads Certified CEO, Juicy Designs. Serving Durban and KwaZulu-Natal remotely since 2015. Updated .
Sources: Google Ads & Meta Ads Manager reporting | IAB South Africa
Three PPC decisions. One Durban team.
Good PPC management comes down to three things: the right platform mix, ruthless targeting, and optimising to the metric that matters. We get all three right for your Durban business.
PPC is not just Google. We choose the channel mix, Search, Shopping, Meta, that fits where your Durban customers actually are and how they buy. Spending on the wrong platform is the most common PPC waste. Ideal for businesses unsure where to put paid budget.
Explore Platform StrategyEvery wasted click is money gone. We target tightly and add negatives and exclusions to stop spend leaking to the wrong people. Ideal for Durban businesses whose current PPC brings clicks but few qualified leads.
Explore TargetingWe manage to cost per lead and return on ad spend, not clicks. Ideal for businesses tired of reports full of impressions and clicks that never explain whether the spend actually made money.
Explore OptimisationWhat PPC management covers for Durban clients
PPC management is constant, skilled optimisation across platforms. Here is what a Juicy Designs PPC retainer covers for a Durban business.
We decide where your paid budget works hardest, Google Search, Shopping, Meta, or a mix, based on your Durban customers and goals. Many businesses default to one platform out of habit; we put budget where the return is, not where it is familiar.
Learn moreWe structure each platform’s account around your highest-value actions, with clean campaign and ad-group organisation. A well-structured PPC account is controllable and improvable; a messy one quietly wastes a Durban business’s budget every day.
Learn moreWe set up accurate conversion tracking across platforms so we optimise to leads and sales, not clicks. Without it, PPC management is guesswork. With it, we see the true cost per lead per channel for your Durban business and shift budget to what performs.
Learn moreWe write and test ad creative, copy, and where relevant visuals, to lift click-through and conversion. Continuous testing is core to PPC: the winning ad today is not the winning ad next quarter, so we keep testing for your Durban campaigns.
Learn moreWe manage bids and budgets to your target cost per acquisition, shifting spend toward the campaigns, audiences and times that convert. The skill of PPC is allocating a fixed budget for maximum return, which is what we do daily for Durban accounts.
Learn moreMonthly reporting on cost per lead, return on ad spend and spend by platform, in plain language. You see exactly what each channel returns and what we changed. Full visibility, with ad spend always billed by the platform, never marked up by us.
Learn moreHow we work
Here's what working with Juicy Designs on ppc management in Durban looks like from day one.
We audit existing PPC across platforms, agree your target cost per lead and budget, choose the platform mix, and set up cross-platform conversion tracking.
We structure and build the campaigns on the chosen platforms, write the creative, and launch with tracking live across channels.
We watch cost per lead by channel closely, cut waste, add negatives and exclusions, and shift budget toward what converts for your Durban business.
We move budget to the best-performing platforms and campaigns and scale them, growing results while holding cost per acquisition.
Monthly cross-platform review and transparent reporting, with ongoing optimisation as performance and competition shift.
What makes us different
Platform-agnostic, ruthless on waste, and optimised to cost per lead with a 4.8x average return. Managing South African PPC since 2015.
Some agencies only really know Google, so everything becomes a Google problem. We choose the platform mix, Google, Meta, Shopping, based on where your Durban customers actually are and convert. That platform-agnostic view is what stops budget pouring into a channel out of habit rather than results.
Platform-agnosticIn PPC, every irrelevant click is money gone. We are ruthless with negatives, exclusions and tight targeting, and we optimise to cost per lead, not vanity clicks. Our paid clients average a verified 4.8x return on ad spend. For a Durban business, cutting waste is often the fastest way to lift PPC performance.
4.8x ROASAd spend is paid directly to the platform and never marked up; our fee is separate and clear. You deal directly with the founders, month to month after onboarding. We keep Durban clients through profitable results and full visibility, not through contracts or hidden margins.
No lock-inFrequently asked questions
Straight answers about ppc management in Durban. No jargon, no runaround.
PPC (pay-per-click) management is the running and optimisation of paid advertising where you pay per click, across platforms like Google and Meta. It covers strategy and platform choice, account structure, targeting, ad creative, bidding, conversion tracking and reporting. The aim is to get each click moving toward a lead or sale at a controlled cost. Juicy Designs manages PPC across channels for Durban businesses to a target cost per lead, optimising continuously rather than setting and forgetting.
It depends on where your customers are and how they buy. High-intent service searches favour Google Search; products favour Google Shopping; awareness, retargeting and visual products often favour Meta (Facebook and Instagram); B2B may favour LinkedIn. Many Durban businesses default to one platform out of habit. We assess your customers and goals and recommend the mix that returns most, then manage budget across them rather than locking you into one channel.
Juicy Designs PPC management starts from R6,000 per month, separate from your ad spend, which is paid directly to the platforms and never marked up by us. The right ad budget depends on your market and goals; most Durban businesses run R5,000 to R15,000 per month across platforms. Our fee covers the strategy, build, optimisation and reporting. A sensible rule is that monthly spend should roughly equal the value of one to three new customers.
PPC buys clicks instantly through paid ads, for as long as you fund it; SEO earns organic visibility over time that persists after the work. PPC is faster and fully controllable but stops when budget stops; SEO is slower but compounds. Most Durban businesses use both, PPC for immediate, scalable leads, SEO to lower blended cost per lead long term. Juicy Designs runs both in-house, so the paid and organic strategies coordinate rather than compete.
By cost per lead and return on ad spend, not clicks or impressions. We set up conversion tracking across every platform so we can see the true cost of acquiring a customer per channel, then optimise budget toward what performs. Across our paid clients we average a verified 4.8x return on ad spend. For a Durban business, the only PPC metrics that matter are the ones tied to actual leads, sales and profit, so those are what we report.
Yes, and we often do. We start with an audit of the existing account to find where budget is leaking, broad keywords, missing negatives, poor structure, tracking that measures the wrong thing. Frequently a Durban account can be made profitable simply by cutting waste and fixing tracking before any new spend. We will tell you honestly what is salvageable and what is better rebuilt, then manage it transparently from there.
Client results
Here's what Durban businesses say about our ppc management work.
Same budget, double the qualified leads
"Our PPC was all on Google and most of the budget went to clicks that never converted. Juicy added Meta retargeting, cut the wasted Google spend with proper negatives, and optimised to cost per lead. Same budget, roughly double the qualified leads for our Durban business. They were not precious about which platform."
Finally a report that says whether it made money
"Every previous PPC report was clicks and impressions and I never knew if it actually paid off. Juicy set up proper tracking and now I see cost per lead and return by channel. Turns out one platform was carrying everything and the other was waste. They moved the budget accordingly."
Rescued an account that was losing money
"Our account had lost money for months and we were ready to quit PPC entirely. Juicy audited it, found the structure and tracking were broken, and fixed it before spending another rand on new campaigns. It turned profitable. Honest, transparent, and the spend goes straight to the platform with no markup."
Related reading
How PPC Management fits alongside SEO, Google Ads, social and web in a full-funnel programme.
ROAS explained for South African businesses: what return on ad spend means and a sensible target.
Which channel delivers faster results, lasting visibility, and the best ROI for a local business.
Juicy Designs manages PPC across platforms to cost per lead for Durban businesses. Platform-agnostic, transparent, 4.8x average ROAS. From R6,000/mo. Let’s talk.