Cape Town PR that earns the COVERAGE

Media & Reviewer Relations

We keep working relationships with the writers and editors who shape Cape Town opinion, from the food and travel desks at Getaway, Eat Out and House and Leisure to the newsrooms at the Cape Times, Die Burger, News24, Daily Maverick, CapeTalk 567 and Heart FM, plus trade titles in wine, property and tech.

We pitch proactively, matching a real news hook or a review-worthy experience to the journalist most likely to run it, and we handle the booking, the visit and the follow-up. Monthly reports track every placement, its reach and its sentiment. Basic retainer from R8,500/mo see full pricing.

Launch & Event Publicity

A new restaurant on Bree Street, a hotel refurbishment at the V&A Waterfront, a Century City product reveal or a First Thursdays gallery moment: Cape Town openings live or die on who turns up and who writes about them.

We build the media angle, write the release, invite and brief journalists and reviewers, arrange the on-location shoot, and chase coverage once the doors open. Releases go to a curated list targeted by beat, not a blanket wire blast, and every one is written for online pickup. Basic includes 2 releases a month; Growth and Full include four or more.

Crisis & Reputation Response

In a lifestyle city, reputation is the product. A viral guest complaint, a food-safety story or a bad TripAdvisor spiral can dent a Cape Town venue or group in a weekend, and the tourism community talks quickly.

We run two tracks: preparedness before anything happens (playbooks, holding statements, spokesperson training, scenario planning) and active response when it does (monitoring, a coordinated media line, guest and stakeholder updates, social listening). The Full Programme includes preparedness; reactive support is available on a day rate.

Founder & Executive Profiling

Cape Town's tech, property and hospitality scenes back people they recognise. Turning your founder or MD into a quoted authority takes a steady stream of considered content, not a single interview.

We ghostwrite opinion pieces on the Western Cape trends your customers care about, place them with business and sector editors, line up commentary slots with beat journalists, apply for panels at local industry events, and shape a LinkedIn presence that reads like a leader worth following.

It is the kind of credibility a fundraising deck or a sales conversation leans on. Growth and Full retainer packages.

Monitoring & Coverage Reporting

You cannot manage what you cannot see. We track your brand across print, broadcast, digital and social, and for hospitality and food clients that includes the review platforms where a Cape Town reputation is actually made.

Monthly reports set out share of voice, sentiment, competitor coverage and media value equivalent, and where the data exists we tie coverage back to review scores and enquiries. Real-time alerts flag a high-risk mention early, so a small issue is handled before it becomes a weekend crisis. Included in Growth and Full retainer packages.

Stakeholder & Partner Communications

Beyond the press, a Cape Town hospitality group, property developer or scaling startup has to keep other audiences aligned: investors, franchisees and landlords, staff across multiple sites, community and tourism bodies, and B2B partners.

We build and run communications that hold a consistent message and the right tone for each audience at once, whether that is a funding update to investors, a change announcement to a hotel team, or an engagement note to a Southern Suburbs community. Included in the Full PR Programme.