PR & Communications Johannesburg
PR built for Johannesburg’s BOARDROOMS
Johannesburg runs on finance, mining and corporate head offices, and the national business press sits right here with it. Juicy Designs earns Sandton-grade media coverage for JHB brands, from JSE-listed corporates to Rosebank scale-ups and Midrand logistics firms. Media relations, executive thought leadership, investor and stakeholder communications, and crisis cover. Retainers from R8,500/mo, run from our Gauteng base.
Juicy Designs is a PR and communications agency that services Johannesburg from its head office in Pretoria, in the shared home region of Gauteng. Johannesburg is South Africa’s business engine: the JSE, the banking and asset-management sector clustered in Sandton, the mining and resources houses, and the corporate head offices, large retail groups and logistics operators spread from the CBD to Fourways. The national business press is headquartered alongside them, which makes JHB the highest-stakes city in the country for corporate reputation. Juicy Designs runs end-to-end retainers for Johannesburg brands: beat-led media pitching to business and sector journalists, press release writing, ghostwritten executive thought leadership, investor and stakeholder communications, reputation monitoring across print, broadcast, digital and social, and crisis cover.
Retainers start at R8,500/mo (Basic: managed media list, 2 press releases a month, a monthly monitoring report). The Growth Programme from R18,000/mo adds proactive pitching, 4 releases, thought leadership writing and quarterly strategy. The Full Programme from R35,000/mo carries crisis playbooks, spokesperson training, investor and stakeholder communications, and full reputation management. All retainers are month-to-month. As a Gauteng agency, Juicy Designs offers free local delivery and on-site meetings across Johannesburg by arrangement. Sectors served in JHB include banking and financial services, mining and resources, corporate and professional services, retail, property and logistics.
Reviewed by Cobus van der Westhuizen, Google Ads Certified CEO, Juicy Designs. Updated .
Sources: IAB South Africa | Think with Google
Three disciplines. One Gauteng PR team.
Where your JHB brand begins
Business-press media relations, executive thought leadership, and reputation and crisis cover. These are the three pillars behind every Johannesburg retainer we run.
Business-press media relations
The journalists who shape corporate reputation in South Africa cover their beats from Johannesburg. We build the relationships that matter for your sector, pitch stories tied to real news, and give reporters clean access to your executives.
Finance and JSE news through Business Day, Fin24 and Moneyweb; mining and resources desks; broadcast via EWN and 702; plus the trade titles your buyers trust. Basic retainer from R8,500/mo.
Explore media relationsExecutive thought leadership
In a city this crowded with senior voices, a Johannesburg CEO or MD earns authority through consistent, credible content. We find the topics, ghostwrite the articles and commentary, and place them in high-authority business and sector titles. We also shape the LinkedIn presence of your leaders and chase speaking slots at Sandton and Rosebank industry events. Growth Programme from R18,000/mo.
Explore thought leadershipReputation & crisis cover
For a listed or high-profile JHB brand, a story can move from social to national news before lunch. We monitor media, sentiment and competitor activity year-round, then move fast when something breaks. Crisis prep covers playbooks, holding statements, spokesperson training and response plans. Full Programme from R35,000/mo, with reactive crisis support available on a day-rate outside the retainer.
Explore reputationEverything we run in Johannesburg
Six services for the JHB market
The full communications toolkit for Johannesburg businesses, from a single press release to boardroom-level stakeholder strategy.
Media pitching & relations
We keep live relationships with the journalists and editors who set the corporate agenda from Johannesburg: the finance desks at Business Day, Fin24, Moneyweb and the Financial Mail, the mining and resources correspondents, broadcast at EWN, 702 and Newzroom Afrika, and the trade titles serving retail, property, logistics and technology.
We pitch on real news hooks, sector trends and executive commentary, not generic blasts. Monthly coverage reports track every placement, its reach and its sentiment. Basic retainer from R8,500/mo see full pricing.
Learn morePress release writing & distribution
A weak release is deleted in seconds by a JHB business editor with a full inbox. We write releases built to be opened: a genuine news angle, accurate and quotable executive comment, clean structure and correct style.
Distribution goes to our own Johannesburg media list, targeted by beat and title, never a bulk wire blast. Each release is written for online pickup with sensible keywords and backlink potential. Basic retainer includes 2 releases a month; Growth and Full include 4 or more.
Learn moreCrisis communications
Because the national newsrooms sit in Johannesburg, a crisis escalates faster here than anywhere else in the country. We work two tracks. Preparedness comes first: playbooks, holding statements, spokesperson training and scenario planning. Then live response: round-the-clock monitoring, coordinated media handling, stakeholder updates and social listening.
For a JSE-listed company or a high-profile Sandton brand, this is not optional, it is insurance against a reputation loss that outlasts the news cycle. The Full Programme includes crisis prep; reactive support is available on a day-rate.
Learn moreExecutive thought leadership
Johannesburg has no shortage of senior executives competing for the same airtime. Turning your CEO or MD into a voice journalists call for takes a steady stream of sharp, credible content.
We ghostwrite opinion articles and place them in high-authority business and sector titles, win expert commentary slots with beat journalists, apply for speaking platforms at Sandton and Rosebank conferences, and shape the LinkedIn presence of your leaders.
This is the kind of credibility a media buy cannot manufacture. Growth and Full retainer packages.
Learn moreReputation monitoring
You cannot manage what you do not measure. We run ongoing reputation monitoring for Johannesburg brands, tracking mentions across print, digital, broadcast and social with Meltwater and supporting tools.
Monthly reports cover share of voice, sentiment split, competitor coverage benchmarks and media value equivalent. Real-time alerts flag high-risk mentions so a rate-sensitive or regulator-facing issue gets a response before it grows. Included in Growth and Full retainer packages.
Learn moreInvestor & stakeholder communications
JHB’s listed companies, corporate head offices and industry bodies communicate with far more than the press: results and investor updates, employee and internal communications, community engagement, government and regulator relations, and B2B messaging.
We build and run stakeholder plans that hold one clear message across every audience at once, with the tone tuned for each, from JSE analysts to frontline staff. Investor and stakeholder communications management is part of the Full PR Programme.
Learn moreHow the retainer runs
Clear, accountable, boardroom-ready
How a Johannesburg PR retainer runs with us, from the first strategy session to coverage a board can read.
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Audit & positioning
We audit your current media footprint, benchmark share of voice against your named JHB competitors, map the target titles and journalists for your sector, brief your spokesperson, and agree a three-month plan before a single pitch goes out.
Week 1-2 -
Write & pitch
We draft and get sign-off on releases and executive articles, then pitch them to the right Johannesburg finance, mining, retail or trade journalists on real news hooks. Media monitoring goes live across every platform from day one.
Monthly cycle -
Coverage & response
We field media requests, manage journalist access to your executives, and track coverage as it lands. Mentions and sentiment are watched around the clock, so a rising issue gets flagged and handled before it turns into a crisis.
Ongoing -
Report to the board
A monthly report a board can act on: placements, reach, media value equivalent, sentiment breakdown and share of voice against competitors, plus a quarterly strategy review where we agree the next quarter’s priorities.
Monthly -
Refine & compound
We double down on the angles and titles that are landing and drop the ones that are not. The pitching sharpens each cycle, and your media authority in Johannesburg compounds month on month.
What makes us different
Why Johannesburg brands pick Juicy Designs for PR
Strategy-led, relationship-driven and measured to the rand. Not press release distribution, but earned media that builds authority a JHB board can see.
Real JHB relationships, not a wire service
Most agencies blast a generic list and hope. We pitch named journalists who cover your beat because we have built those relationships: the Business Day finance desk, the Moneyweb markets reporter, a Mining Weekly correspondent, the EWN business anchor. In a city this competitive, targeted and personal pitching wins the coverage a mass send never will.
PR measured like a JHB budget line
In a results-driven market, PR has to answer to the numbers. We report monthly on placements, total audience reach, media value equivalent, sentiment and share of voice, so you know exactly what the retainer returned, and that data sets the next month’s plan. No vague outputs. No coverage list without the reach behind it.
In-house and founder-led, from Gauteng
No freelancers, no outsourced writing. Our permanent team runs every Johannesburg retainer, and you deal directly with Cobus and Wynand on strategy rather than an account manager who rotates out every six months. Our head office is in Pretoria, next door in Gauteng, so on-site meetings in Sandton, Rosebank or Midrand are easy to arrange and local delivery is free.
Frequently asked questions
Got questions?
Straight answers about running PR for a Johannesburg business.
What does PR cost for a Johannesburg business?
The Basic retainer starts at R8,500/mo and suits a Randburg or Midrand SME wanting steady coverage: a managed media list, two press releases a month, and a monthly monitoring report. The Growth Programme at R18,000/mo adds proactive pitching, four releases, ghostwritten thought leadership and quarterly strategy, which is where most Rosebank and Sandton mid-market firms sit. The Full Programme from R35,000/mo carries crisis playbooks, spokesperson training and investor or stakeholder communications for corporate head offices and JSE-listed brands. Every retainer is month-to-month with 30-day notice. See our pricing page or request a custom quote.
Which Johannesburg media outlets do you actually pitch?
We pitch by beat, not by blast. For finance and JSE news that means Business Day, Fin24, Moneyweb, the Financial Mail and the Business Times. For mining and resources we work Mining Weekly and the resources desks. Broadcast and general business runs through EWN, 702, SABC News, Newzroom Afrika and Daily Maverick, with Bizcommunity and sector trade titles for retail, logistics, property and technology. Your story goes to the specific Johannesburg journalist most likely to run it.
Do you run crisis communications for JSE-listed and corporate JHB firms?
Yes, and it matters more in Johannesburg because the national business press sits here and a story moves within hours. Crisis preparedness, including playbooks, holding statements, spokesperson training and scenario planning, is built into the Full Programme. During a live incident we run 24/7 monitoring, coordinated media response, social listening and stakeholder updates. Reactive crisis support outside a retainer is available on a day-rate.
Can you handle investor and stakeholder communications for a Sandton head office?
Yes. Many Johannesburg corporates and listed companies need structured communication well beyond the media: results announcements and investor updates, employee and internal communications, government and regulator relations, and B2B messaging. We build a stakeholder plan that keeps one clear message across every audience, from JSE analysts to frontline staff. Stakeholder communications management is part of the Full PR Programme.
How do you report PR results to a board?
Johannesburg is a results-driven, high-budget market and boards expect numbers. Each month you get every placement logged by outlet, date and journalist, estimated audience reach, media value equivalent, sentiment split, key-message landing rate, and share of voice against named competitors. We monitor JHB and national media with Meltwater and turn the data into the next month’s pitching plan.
How quickly will a Johannesburg brand see coverage?
A timely news hook tied to interest rates, a results release or a sector development can land within 24 to 72 hours. Ghostwritten thought leadership placements take two to six weeks, and feature articles four to eight weeks from pitch acceptance. Consistent, relationship-driven coverage compounds over three to six months, which is why we recommend a minimum six-month retainer for a real media footprint.
Is Juicy Designs actually based in Johannesburg?
Our head office is in Pretoria, so we are in your home region of Gauteng rather than a distant agency. That means free local delivery and on-site meetings in Sandton, Rosebank, Midrand or the wider Johannesburg area by arrangement, plus everyday work handled over email, video and WhatsApp. We service Johannesburg brands directly alongside the rest of South Africa.
Do you offer media relations for JHB B2B and corporate firms?
Yes. We build the media list, write and pitch the stories, and manage journalist responses so Johannesburg B2B and corporate businesses earn credible editorial coverage in the finance, mining, corporate-services and trade titles their buyers and stakeholders read.
Who we work with
64+ brands across Gauteng & South Africa
Since 2015 we have run communications for businesses across the Johannesburg economy, from banking and mining to retail, property and professional services, building media authority that holds up under scrutiny.
Serving Johannesburg brands across finance, mining, retail, logistics, property and professional services from our Gauteng base.
Credentials
Certified & trusted
Recognised credentials behind the Gauteng team that runs your Johannesburg PR.
Google Partner
Premium agency certification
POPIA Compliant
Data protection certified
Meta Business Partner
Ads & Instagram expertise
TikTok Certified
TikTok ads specialist
HubSpot Platinum
Marketing automation
WCAG AA Compliant
Accessibility certified
Verified on Clutch
Clutch.co client reviews
Juicy Designs was founded in Pretoria in 2015 by Cobus van der Westhuizen (Co-founder & CEO) and Wynand van der Westhuizen (Co-founder & Creative Director). Active team members hold all certifications.
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