PR & Communications Johannesburg

PR & Communications in Johannesburg

Johannesburg is South Africa’s media capital. It is home to Business Day, The Sunday Times, EWN, SABC, 702, and dozens of specialist titles. Juicy Designs runs PR retainers for JHB brands. We handle media pitching, press releases, crisis communications, executive thought leadership, and reputation management. Basic retainers from R8,500/mo.

Juicy Designs is a PR and communications agency serving brands in Johannesburg, Gauteng, and nationally across South Africa. Johannesburg is the epicentre of South African business, finance, media, and commercial activity making it the most important city for corporate PR in the country. Business Day, Sunday Times Business, Fin24, EWN, 702, SABC Business, Daily Maverick, and dozens of specialist trade publications are all based in JHB or reach primarily JHB-headquartered decision-makers. Juicy Designs manages end-to-end PR retainers for Johannesburg brands: proactive media pitching and relationship management with JHB and national journalists, press release writing and distribution, executive thought leadership article writing and placement, crisis communications preparedness and active crisis response, reputation monitoring across print/digital/broadcast and social media, and stakeholder communications.

PR retainers start from R8,500/mo (Basic: media list management, 2 press releases/mo, monthly monitoring report). Growth Programme from R18,000/mo adds proactive pitching, 4 press releases, thought leadership writing, and quarterly strategy sessions. Full Programme from R35,000/mo includes crisis preparedness playbooks, spokesperson training, stakeholder communications, and full reputation management. All retainers are month-to-month. Sectors served in JHB: financial services, mining, FMCG, retail, property, legal, technology, and professional services.

Reviewed by , Google Ads Certified CEO, Juicy Designs. Updated .

Sources: IAB South Africa  |  Think with Google

Three disciplines. One JHB PR team.

Choose your starting point

Media relations, content and thought leadership, and reputation management. These are the three pillars of every Juicy Designs JHB PR programme.

Everything we offer in Johannesburg

Six PR services. One JHB team

Full public relations and communications for Johannesburg brands, from press release to reputation recovery.

Media Pitching & Relations

Juicy Designs keeps active relationships with journalists and editors at JHB’s most influential titles. These include Business Day, Sunday Times, Fin24, EWN, 702, SABC Business, Daily Maverick, Bizcommunity, and trade titles across financial services, mining, retail, FMCG, and technology.

We pitch proactively, not reactively. We find timely news hooks, industry trends, and executive commentary that fit your brand. Monthly coverage reports track every placement, reach, and sentiment. Basic retainer from R8,500/mo see full pricing.

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Press Release Writing & Distribution

A poorly written press release goes straight to the bin. Juicy Designs writes releases that journalists actually want to open. They have strong news angles, accurate quotes, clean structure, and AP style.

We send to our own JHB media list and target by beat and title. We do not bulk-blast PR wire services. Every release is optimised for online pickup with built-in SEO keywords and backlink potential. The Basic retainer includes 2 releases/mo. Growth and Full retainers include 4+/mo.

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Crisis Communications

JHB has so much media that crises spread faster here than anywhere else in South Africa. Juicy Designs gives you two-track crisis support. The first is prep: playbooks, holding statements, spokesperson training, and scenario planning. The second is active response: 24/7 monitoring, coordinated media response, stakeholder updates, and social listening.

For JHB-listed companies and high-profile brands, crisis communications is not optional. It is essential insurance. The Full Programme includes crisis prep. Reactive support is available on day-rate.

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Executive Thought Leadership

Johannesburg’s business media is crowded. To make your CEO or MD a credible voice, you need steady, quality content.

Juicy Designs ghostwrites expert opinion articles for your executives and places them in high-authority JHB business titles. We win media commentary with beat journalists, find and apply for speaking slots at JHB events, and shape the LinkedIn content of executive profiles.

Thought leadership builds credibility that advertising cannot buy. Growth and Full retainer packages.

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Reputation Monitoring

You cannot manage what you do not measure. Juicy Designs runs ongoing reputation monitoring for JHB brands. We track mentions across print, digital, broadcast, and social media with Meltwater and other tools.

Monthly reputation reports include share of voice, sentiment analysis (positive, neutral, negative), competitor coverage benchmarks, and media value equivalent (MVE). Real-time alerts flag high-risk mentions so we can respond at once. This protects your brand before small issues become big crises. Included in Growth and Full retainer packages.

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Stakeholder Communications

Johannesburg’s listed companies, large corporates, and industry bodies need structured stakeholder communication beyond the media. That covers investor updates, employee communications, community engagement, government relations, and B2B messaging.

Juicy Designs builds and runs stakeholder communications plans that handle many audiences at once. We keep the message consistent and the tone right for each group, from JSE investors to frontline employees. The Full PR Programme includes stakeholder communications management.

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How we work

Simple, transparent, results-focused

How a Juicy Designs JHB PR retainer runs, from onboarding to coverage.

  1. Audit & Strategy

    We audit your current media presence, study competitor share of voice, map target titles, brief your spokesperson, and build a 3-month PR strategy before any pitching starts. We also build a media contact list for your sector and audience.

    Week 1-2
  2. Content & Pitching

    We write, get approval for, and send press releases. We craft proactive pitches and send them to the right JHB journalists. We draft thought leadership articles for your executives to review. We switch on media monitoring across all platforms.

    Monthly cycle
  3. Coverage & Response

    We handle media requests, manage journalist access, and track coverage in real time. We watch brand mentions and sentiment 24/7. We flag issues for fast response before they become crises. We capture every coverage clipping.

    Ongoing
  4. Report & Optimise

    Monthly coverage report: placements, reach, MVE, sentiment breakdown, and share of voice versus competitors. Quarterly PR strategy review. We agree the next-month plan. We refine pitching angles and media targets based on the previous month’s results.

    Monthly
  5. Review & optimise

    Monthly performance review. We scale the winners and cut the weak performers. The strategy gets sharper with every cycle. Your investment compounds over time.

What makes us different

Why JHB brands choose Juicy Designs for PR

Strategy-led, relationship-driven, and ROI-measured. This is more than press release distribution. It is earned media that builds real brand authority.

64+Brands served
JHBSA media capital coverage
MVEMeasured monthly
10 yrsIn business since 2015

JHB media relationships not a wire service

Most agencies blast your press release to a generic media list. Juicy Designs pitches to specific journalists who cover your beat, because we have built those relationships. The Business Day tech editor. The Sunday Times FMCG correspondent. The Fin24 financial services desk. The EWN business reporter. Targeted, personal pitching wins coverage that generic distribution does not.

Targeted pitching

PR measured like a marketing channel

PR should be measurable. Juicy Designs reports monthly on placements, total audience reach, media value equivalent (MVE), sentiment breakdown, and share of voice. You know exactly what your retainer delivers each month. The data then drives the next month’s strategy. No vague outputs. No coverage lists without reach data.

Measured PR

100% in-house. Founder-led.

No freelancers, no outsourced writing. Our permanent team runs every JHB PR retainer. You get direct access to Cobus and Wynand for strategy decisions, not an account manager who rotates every 6 months. The people who pitch your brand are the same people who built the relationships with the journalists who cover it.

Founder-led

Frequently asked questions

Got questions?

Straight answers about PR and communications in Johannesburg.

How much does PR cost in Johannesburg?

Basic PR Retainer from R8,500/mo (media list management, 2 press releases/mo, media monitoring). Growth PR Programme from R18,000/mo (proactive media pitching, 4 press releases, thought leadership writing, monthly coverage reports). Full PR Programme from R35,000/mo (crisis prep, stakeholder communications, full reputation management). All retainers are month-to-month with 30-day notice. See our pricing page or request a custom quote.

What media outlets can you pitch in Johannesburg?

We pitch Business Day, Sunday Times, Sowetan, EWN, 702, SABC News, Fin24, Daily Maverick, Bizcommunity, and trade titles across financial services, retail, mining, FMCG, and technology. We target by beat and journalist, not by bulk distribution. So your story goes to the journalist most likely to cover it.

Do you handle crisis communications in Johannesburg?

Yes. Crisis prep planning (playbooks, holding statements, spokesperson training) is included in our Full PR Programme. We also manage reactive crisis response during active crises. That covers 24/7 monitoring, coordinated media response, and stakeholder communications. Reactive crisis support outside the retainer is available on day-rate.

What is executive thought leadership PR?

We ghostwrite expert articles for your executives and place them in high-authority JHB business titles. We win media commentary, find speaking slots at JHB events, and run executive LinkedIn content. Included in Growth and Full retainer packages.

How do you measure PR results?

Monthly coverage reports track every placement (outlet, date, journalist), audience reach estimates, media value equivalent (MVE), sentiment (positive, neutral, negative), key message landing rate, and share of voice versus competitors. We use Meltwater for full JHB and national media monitoring.

How long before we see results from a JHB PR retainer?

Reactive pitching (timely news hooks) can produce coverage within 24-72 hours. Feature articles take 4-8 weeks from pitch acceptance. Thought leadership placements take 2-6 weeks. Steady proactive coverage builds over 3-6 months of relationship-driven pitching. That is why we recommend a minimum 6-month retainer for real results.

Client results

Real results from real JHB PR campaigns

JHB brands that earned the media coverage their competitors paid to advertise.

14 placements in Business Day and Fin24 in the first 6 months
“We’d tried two previous PR agencies and got press release distribution nothing else. Juicy built actual journalist relationships. In 6 months we had 14 editorial placements in Business Day and Fin24, 3 executive thought leadership articles, and our CEO was invited to speak at two JHB industry events. That is PR that actually moves the needle on credibility.”
Crisis contained in 48 hours zero negative press the following week
“A product issue broke on social media on a Friday evening and was trending by Saturday morning. Juicy activated crisis protocols within 2 hours holding statement, media response, social listening, and stakeholder updates all coordinated by Sunday. By Monday, the story was over. No negative press in the following week. Their crisis preparedness work before the incident made all the difference.”
R2.4M media value equivalent in year one of PR retainer
“As a tech startup in JHB, we had a product worth writing about but no media relationships. Juicy’s Growth PR package built us a media presence from zero 28 editorial placements across tech and business publications, R2.4M in media value equivalent in the first year. Our Series A investors cited our media profile as a key trust signal. Money very well spent.”

Trusted by

64+ brands across Johannesburg & South Africa

From financial services and tech startups to retail groups and professional services, Juicy Designs runs JHB PR retainers that build real media authority.

+ 52 more clients across FMCG, professional services, healthcare, and manufacturing.

Credentials

Certified & trusted

Every platform. Every certification. One JHB-focused PR team.

Google Partner

Premium agency certification

POPIA Compliant

Data protection certified

Meta Business Partner

Ads & Instagram expertise

TikTok Certified

TikTok ads specialist

HubSpot Platinum

Marketing automation

WCAG AA Compliant

Accessibility certified

Verified on Clutch

Clutch.co client reviews

Juicy Designs was founded in Pretoria in 2015 by Cobus van der Westhuizen (Co-founder & CEO) and Wynand van der Westhuizen (Co-founder & Creative Director). Active team members hold all certifications.

Ready to own the JHB media narrative for your brand?

Johannesburg PR and communications, managed from start to finish. Media relations, press releases, crisis communications, executive thought leadership, and reputation monitoring. Basic retainers from R8,500/mo. Month-to-month. Let’s talk.