Programmatic Advertising Johannesburg
Reach the right JHB consumer at the right moment across millions of websites, apps, streaming services, and Sandton’s digital billboards using data-driven programmatic technology. Juicy Designs manages programmatic display, video, CTV, and DOOH campaigns for Johannesburg financial, FMCG, and retail brands. Management from R8,500/mo + media spend.
Juicy Designs is a programmatic advertising agency serving brands in Johannesburg, Gauteng, and nationally across South Africa. Programmatic advertising uses real-time bidding (RTB) technology and audience data to automatically purchase digital ad inventory at the moment a relevant user loads a page, watches a video, or passes a digital screen. Unlike direct media buys, programmatic targets the audience not just the publication serving your ad to high-value consumers wherever they are online. Johannesburg brands benefit from programmatic’s precision: financial services brands can target Sandton business decision-makers by job title and company size; FMCG brands can target householders in Fourways and Midrand by purchase behaviour; retail brands can serve DOOH ads to consumers physically near Eastgate Mall or Sandton City. Juicy Designs manages the full programmatic stack demand-side platform (DSP) management, audience segment creation, creative trafficking, brand safety controls, frequency capping, and multi-channel attribution reporting. Formats covered: programmatic display (banner and rich media), programmatic video (pre-roll, mid-roll, out-stream), Connected TV (CTV) on SA streaming services, and digital out-of-home (DOOH) across JHB billboard and screen networks. Management fee from R8,500/mo plus minimum R15,000/mo media spend paid directly to DSP. Total minimum investment R23,500/mo. Sectors served in JHB: financial services, FMCG, retail, property, automotive, and insurance.
Three disciplines. One JHB programmatic team.
Programmatic display, video and CTV, and digital out-of-home three pillars of every Juicy Designs JHB programmatic campaign.
Reach JHB consumers across thousands of premium publisher websites using precise audience data income level, industry, purchase intent, browsing behaviour, and geographic proximity. Programmatic display outperforms direct banner buys because it targets the audience, not just the publication. Real-time bidding ensures you only pay for impressions that match your targeting criteria. Management from R8,500/mo + R15,000/mo minimum media spend.
Explore DisplayVideo is the highest-impact programmatic format. Juicy Designs manages programmatic video across SA publisher pre-roll and mid-roll inventory, YouTube (via DV360), and Connected TV (CTV) placements on South African streaming services. Video campaigns build brand awareness more effectively than display and command higher recall. JHB’s high streaming consumption particularly in Sandton and northern suburbs makes CTV especially valuable for premium brands.
Explore VideoJHB’s digital billboard and screen network is one of SA’s largest highway billboards on the N1, N3, and R21, digital screens inside Sandton City, Eastgate, and Mall of Africa, Gautrain station screens, and Sandton and Rosebank office lobby displays. Programmatic DOOH buys these placements automatically based on time of day, audience proximity data, and weather triggers integrating out-of-home into your digital audience targeting strategy.
Explore DOOHEverything we offer in Johannesburg
Full-stack programmatic campaign management for Johannesburg brands from audience data to attribution reporting.
Juicy Designs manages programmatic display campaigns across premium South African publisher inventory News24, Business Day, IOL, TimesLive, and thousands of niche vertical sites. We build audience segments using first-party data (your CRM list, website visitors), intent data (consumers researching your product category), and demographic data (income, age, location within Johannesburg). Brand safety controls prevent your ads from appearing next to inappropriate content. Real-time bidding means every impression is evaluated for audience relevance before purchase. From R8,500/mo management + R15,000/mo media spend see full pricing.
Learn moreVideo programmatic delivers 15-30 second pre-roll, mid-roll, and out-stream video ads across SA publisher video inventory and YouTube via Google DV360. JHB consumers consume significant video across news, sports, and entertainment content programmatic video targets this consumption with audience precision unavailable in traditional TV buying. We manage creative specifications (MP4, H.264, companion banners), viewability standards, and frequency controls. Higher CPMs than display but significantly better brand recall and emotional engagement metrics.
Learn moreConnected TV reaches JHB consumers on streaming services and smart TV apps a growing audience segment that is increasingly difficult to reach through traditional linear TV. CTV advertising delivers non-skippable (or limited-skip) video ads in a lean-back, full-screen environment with audience targeting precision. Sandton, Midrand, and northern suburbs households show high CTV adoption rates. We manage CTV placements through DSPs with access to SA streaming inventory, with full attribution to online conversions where trackable.
Learn moreJHB’s DOOH network is extensive N1 and N3 highway digital billboards reaching 1M+ daily impressions, Sandton City and Eastgate digital screens, Gautrain station displays reaching commuter professionals, and Sandton CBD office lobby screens. Programmatic DOOH buys inventory dynamically morning rush targeting for business audiences, lunch targeting near retail precincts, evening targeting for entertainment and F&B brands. DOOH integrates with online retargeting: consumers exposed to DOOH creatives are added to digital retargeting audiences for online follow-up.
Learn moreProgrammatic is only as powerful as its audience data. Juicy Designs builds sophisticated targeting architectures for JHB campaigns: first-party data activation (CRM suppression and lookalike modelling), contextual targeting (keywords and topic categories), intent-based segments (in-market for financial products, automotive, or property), geographic targeting at suburb level across JHB, and demographic segments from third-party SA data providers. We test multiple audience hypotheses simultaneously and reallocate spend to highest-performing segments within each campaign cycle.
Learn moreProgrammatic campaigns require rigorous attribution to prove ROI. Juicy Designs implements multi-touch attribution tracking connecting programmatic exposures (display, video, CTV, DOOH) to downstream actions website visits, form completions, purchases, and store visits where applicable. Monthly campaign reports cover impressions, viewable impressions, CTR, CPM, CPC, view-through conversions, and channel contribution analysis. We also run brand lift studies for awareness campaigns and online lift studies for DOOH campaigns to measure incrementality beyond last-click attribution.
Learn moreHow we work
How a Juicy Designs JHB programmatic campaign goes from brief to live in 2 weeks.
Campaign objectives, KPIs, and success metrics defined. Audience segments built from first-party data, intent signals, and demographic targeting. Channel mix (display/video/CTV/DOOH) and media budget allocation agreed. DSP campaign architecture designed.
Week 1Creatives built to spec and trafficked across all channels. Brand safety controls configured. Frequency caps set. Conversion tracking implemented and tested. Campaign live within 5-7 business days of creative sign-off.
Week 2Daily optimisation: bid adjustments, underperforming placement exclusion, audience segment reweighting, creative fatigue rotation. Weekly performance checks against KPI benchmarks. Budget reallocation to highest-performing channels and segments in real time.
OngoingMonthly attribution report: impressions, viewable rate, CTR, CPM, CPC, conversions, channel contribution. Insights used to refine targeting, reallocate budget, and test new audience hypotheses in the next campaign cycle. Winning segments scaled.
MonthlyMonthly performance reports with plain-language insights. Rankings, traffic, and conversions tracked. We keep optimising until you dominate your target keywords.
What makes us different
Data-first, brand-safe, attribution-measured. We manage programmatic like a performance channel not a display afterthought.
Programmatic has a brand safety problem your ad can appear next to fake news, inappropriate content, or made-for-advertising (MFA) sites if you do not actively manage it. Juicy Designs configures strict brand safety controls on every campaign: category exclusion lists, publisher blocklists, viewability minimums, and IVT (invalid traffic) filtering. JHB financial and FMCG brands cannot afford brand safety incidents. We prevent them.
Impression counts without attribution data are meaningless. Every Juicy Designs programmatic campaign is built around measurable outcomes website visits, conversions, lead form completions, and store visits where available. Monthly attribution reports show exactly which channels and audience segments drove business results. No padding impression numbers to look good. Real performance data, every month.
No outsourced DSP management. Every JHB programmatic campaign is run by our permanent team in-house. Direct access to Cobus and Wynand for strategy decisions. Daily optimisation is performed by the same team that built the campaign not a rotating offshore team. Continuity, accountability, and no agency markup hidden in opaque media fees.
Frequently asked questions
Straight answers about programmatic advertising in Johannesburg.
Programmatic advertising automates digital ad buying using real-time bidding (RTB) technology. Audience data demographics, browsing behaviour, purchase intent is used to serve your ad to the right person at the right moment across millions of websites, apps, streaming services, and digital screens. It delivers far more precise targeting and measurable ROI than traditional display advertising.
Management fee from R8,500/mo plus minimum R15,000/mo media spend paid directly to the DSP total minimum R23,500/mo. Management fee covers campaign setup, audience targeting, creative trafficking, daily optimisation, brand safety, and monthly attribution reporting. Media spend goes entirely to buying ad inventory. See our pricing page or request a custom quote.
Programmatic display (banner and rich media across premium SA publisher inventory), programmatic video (pre-roll, mid-roll, and out-stream), Connected TV (CTV) on SA streaming services, and digital out-of-home (DOOH) across JHB billboard and screen networks Sandton, Rosebank, Eastgate, Mall of Africa, Gautrain stations.
Digital out-of-home (DOOH) uses programmatic technology to buy digital billboard and screen inventory N1/N3 highway digital billboards, Sandton City and Eastgate digital screens, Gautrain station displays, and Sandton CBD office lobby screens. Targeted by time of day, audience proximity, and weather conditions. DOOH can feed retargeting audiences for online follow-up campaigns.
Impressions, viewable impressions, CTR, CPM, CPC, view-through conversions, and attribution to website visits and conversions. Monthly reports show channel-by-channel contribution to your KPIs. Brand lift studies available for awareness campaigns; online lift studies for DOOH campaigns to measure incrementality.
Display and video campaigns live within 5-7 business days of creative sign-off. Initial algorithm optimisation takes 2-4 weeks. Meaningful performance data for strategic decisions is available within 4-6 weeks. DOOH campaigns require 7-10 business days for screen network onboarding and creative spec compliance.
Client results
JHB brands that reached the right consumer everywhere they are.
“We had been running Google Display Network campaigns with mediocre results. Juicy moved us to programmatic with intent-based audience targeting and brand safety controls. 8 weeks in, cost-per-lead was down 42% and lead quality was dramatically better the audience targeting meant we were reaching actual insurance buyers, not random traffic. The monthly attribution reports are genuinely useful.”
“We needed mass awareness for a product launch across JHB households. Juicy ran a programmatic video campaign targeting householders in our demographic across Fourways, Midrand, and Centurion. 3.2 million targeted impressions, 68% viewability rate, and a measurable online search uplift during the campaign. The DOOH layer added outdoor reach that integrated seamlessly with the online retargeting. Sophisticated campaign management.”
“Property marketing is a big-spend business you need attribution that works. Juicy built a programmatic campaign targeting JHB professionals with household income above R50k/mo within 30km of our development. The CTV and display combination generated R8.4M in tracked enquiries in Q1 the attribution model showed CTV drove awareness and display closed the intent. Really impressive end-to-end campaign architecture.”
Trusted by
From financial services and insurance to FMCG and property developers, Juicy Designs manages JHB programmatic campaigns that reach the right audience.
+ 52 more clients across banking, mining, legal, technology, and professional services.
Credentials
Every platform. Every certification. One JHB-focused programmatic team.
Google Partner
Premium agency certification
POPIA Compliant
Data protection certified
Meta Business Partner
Ads & Instagram expertise
TikTok Certified
TikTok ads specialist
HubSpot Platinum
Marketing automation
WCAG AA Compliant
Accessibility certified
Verified on Clutch
Clutch.co client reviews
Juicy Designs was founded in Pretoria in 2015 by Cobus van der Westhuizen (Co-founder & CEO) and Wynand van der Westhuizen (Co-founder & Creative Director). All certifications are held by active team members.