Programmatic Advertising Johannesburg
Reach the right JHB consumer at the right moment. We use data to place your ads across millions of websites, apps, streaming services, and Sandton’s digital billboards. Juicy Designs runs programmatic display, video, CTV, and DOOH campaigns for Johannesburg financial, FMCG, and retail brands. Management from R8,500/mo + media spend.
Juicy Designs is a programmatic advertising agency serving brands in Johannesburg, Gauteng, and nationally across South Africa. Programmatic advertising uses real-time bidding (RTB) technology and audience data to automatically purchase digital ad inventory at the moment a relevant user loads a page, watches a video, or passes a digital screen. Unlike direct media buys, programmatic targets the audience not just the publication serving your ad to high-value consumers wherever they are online. Johannesburg brands benefit from programmatic’s precision: financial services brands can target Sandton business decision-makers by job title and company size; FMCG brands can target householders in Fourways and Midrand by purchase behaviour; retail brands can serve DOOH ads to consumers physically near Eastgate Mall or Sandton City.
Juicy Designs manages the full programmatic stack demand-side platform (DSP) management, audience segment creation, creative trafficking, brand safety controls, frequency capping, and multi-channel attribution reporting. Formats covered: programmatic display (banner and rich media), programmatic video (pre-roll, mid-roll, out-stream), Connected TV (CTV) on SA streaming services, and digital out-of-home (DOOH) across JHB billboard and screen networks. Management fee from R8,500/mo plus minimum R15,000/mo media spend paid directly to DSP. Total minimum investment R23,500/mo. Sectors served in JHB: financial services, FMCG, retail, property, automotive, and insurance.
Reviewed by Cobus van der Westhuizen, Google Ads Certified CEO, Juicy Designs. Updated .
Sources: IAB South Africa | Think with Google
Three disciplines. One JHB programmatic team.
Programmatic display, video and CTV, and digital out-of-home. These are the three pillars of every Juicy Designs JHB programmatic campaign.
Reach JHB consumers across thousands of premium publisher websites. We use precise audience data: income level, industry, purchase intent, browsing behaviour, and location. Programmatic display beats direct banner buys because it targets the audience, not just the publication. Real-time bidding means you only pay for impressions that match your targeting. Management from R8,500/mo + R15,000/mo minimum media spend.
Explore DisplayVideo is the highest-impact programmatic format. Juicy Designs runs programmatic video across SA publisher pre-roll and mid-roll inventory, YouTube (via DV360), and Connected TV (CTV) on South African streaming services. Video builds brand awareness better than display and earns higher recall.
JHB has high streaming use, especially in Sandton and the northern suburbs. That makes CTV especially valuable for premium brands.
Explore VideoJHB has one of SA’s largest digital billboard and screen networks. It covers highway billboards on the N1, N3, and R21, screens inside Sandton City, Eastgate, and Mall of Africa, Gautrain station screens, and Sandton and Rosebank office lobby displays.
Programmatic DOOH buys these placements automatically, based on time of day, audience proximity, and weather triggers. This brings out-of-home into your digital audience targeting.
Explore DOOHEverything we offer in Johannesburg
Full-stack programmatic campaign management for Johannesburg brands. We handle everything from audience data to attribution reporting.
Juicy Designs runs programmatic display campaigns across premium South African publisher inventory. That includes News24, Business Day, IOL, TimesLive, and thousands of niche vertical sites.
We build audience segments from first-party data (your CRM list, website visitors), intent data (consumers researching your product category), and demographic data (income, age, location within Johannesburg). Brand safety controls keep your ads away from inappropriate content.
Real-time bidding checks every impression for audience relevance before it buys. From R8,500/mo management + R15,000/mo media spend see full pricing.
Learn moreVideo programmatic delivers 15-30 second pre-roll, mid-roll, and out-stream video ads across SA publisher video inventory and YouTube via Google DV360. JHB consumers watch a lot of video across news, sports, and entertainment. Programmatic video targets that viewing with audience precision that traditional TV buying cannot match.
We handle creative specs (MP4, H.264, companion banners), viewability standards, and frequency controls. CPMs run higher than display, but brand recall and emotional engagement are far stronger.
Learn moreConnected TV reaches JHB consumers on streaming services and smart TV apps. This audience keeps growing and is harder to reach through traditional linear TV. CTV delivers non-skippable (or limited-skip) video ads in a lean-back, full-screen setting, with precise audience targeting.
Households in Sandton, Midrand, and the northern suburbs adopt CTV at high rates. We run CTV placements through DSPs with access to SA streaming inventory. We track conversions back to online actions where possible.
Learn moreJHB has an extensive DOOH network. It includes N1 and N3 highway digital billboards reaching 1M+ daily impressions, Sandton City and Eastgate screens, Gautrain station displays that reach commuter professionals, and Sandton CBD office lobby screens.
Programmatic DOOH buys inventory by time and place: morning rush for business audiences, lunch near retail precincts, and evening for entertainment and F&B brands. It also feeds online retargeting. People who see your DOOH ads join your digital retargeting audiences for online follow-up.
Learn moreProgrammatic is only as good as its audience data.
Juicy Designs builds detailed targeting for JHB campaigns: first-party data (CRM suppression and lookalike modelling), contextual targeting (keywords and topic categories), intent-based segments (in-market for financial products, automotive, or property), suburb-level targeting across JHB, and demographic segments from third-party SA data providers.
We test several audience ideas at once. Then we shift spend to the best-performing segments in each campaign cycle.
Learn moreProgrammatic campaigns need rigorous attribution to prove ROI. Juicy Designs sets up multi-touch attribution. It connects programmatic exposures (display, video, CTV, DOOH) to later actions: website visits, form completions, purchases, and store visits where they apply.
Monthly reports cover impressions, viewable impressions, CTR, CPM, CPC, view-through conversions, and channel contribution. We also run brand lift studies for awareness campaigns and online lift studies for DOOH. These show the added value beyond last-click attribution.
Learn moreHow we work
How a Juicy Designs JHB programmatic campaign goes from brief to live in just 2 weeks.
We define campaign objectives, KPIs, and success metrics. We build audience segments from first-party data, intent signals, and demographic targeting. We agree the channel mix (display/video/CTV/DOOH) and the media budget. Then we design the DSP campaign setup.
Week 1We build creatives to spec and traffic them across all channels. We set up brand safety controls and frequency caps. We add conversion tracking and test it. The campaign goes live within 5-7 business days of creative sign-off.
Week 2We optimise daily: we adjust bids, drop weak placements, reweight audience segments, and rotate tired creatives. We check performance weekly against KPI benchmarks. We move budget to the best channels and segments in real time.
OngoingYou get a monthly attribution report: impressions, viewable rate, CTR, CPM, CPC, conversions, and channel contribution. We use these insights to refine targeting, move budget, and test new audience ideas next cycle. We scale the winning segments.
MonthlyYou get monthly performance reports with plain-language insights. We track rankings, traffic, and conversions. We keep optimising until you lead on your target keywords.
What makes us different
Data-first, brand-safe, attribution-measured. We run programmatic like a performance channel, not a display afterthought.
Programmatic has a brand safety problem. Without active management, your ad can show up next to fake news, inappropriate content, or made-for-advertising (MFA) sites.
Juicy Designs sets strict brand safety controls on every campaign: category exclusion lists, publisher blocklists, viewability minimums, and IVT (invalid traffic) filtering. JHB financial and FMCG brands cannot afford brand safety incidents. We prevent them.
Impression counts mean nothing without attribution data. Every Juicy Designs campaign is built around results you can measure: website visits, conversions, lead form completions, and store visits where available. Monthly reports show exactly which channels and audience segments drove business results. No padding impression numbers to look good. Real performance data, every month.
No outsourced DSP management. Our permanent team runs every JHB programmatic campaign in-house. You get direct access to Cobus and Wynand for strategy decisions. The team that built your campaign also optimises it daily, not a rotating offshore team. You get continuity, accountability, and no agency markup hidden in unclear media fees.
Frequently asked questions
Straight answers about programmatic advertising in Johannesburg.
Programmatic advertising automates digital ad buying with real-time bidding (RTB) technology. It uses audience data such as demographics, browsing behaviour, and purchase intent. This serves your ad to the right person at the right moment across millions of websites, apps, streaming services, and digital screens. You get far more precise targeting and measurable ROI than traditional display advertising.
The management fee starts at R8,500/mo. On top of that you pay a minimum R15,000/mo media spend, sent directly to the DSP. That is a total minimum of R23,500/mo. The management fee covers campaign setup, audience targeting, creative trafficking, daily optimisation, brand safety, and monthly attribution reporting. The media spend goes entirely to buying ad inventory. See our pricing page or request a custom quote.
Programmatic display (banner and rich media across premium SA publisher inventory), programmatic video (pre-roll, mid-roll, and out-stream), Connected TV (CTV) on SA streaming services, and digital out-of-home (DOOH) across JHB billboard and screen networks. That covers Sandton, Rosebank, Eastgate, Mall of Africa, and Gautrain stations.
Digital out-of-home (DOOH) uses programmatic technology to buy digital billboard and screen inventory. This covers N1/N3 highway digital billboards, Sandton City and Eastgate screens, Gautrain station displays, and Sandton CBD office lobby screens. You target by time of day, audience proximity, and weather. DOOH can also feed retargeting audiences for online follow-up campaigns.
We track impressions, viewable impressions, CTR, CPM, CPC, view-through conversions, and attribution to website visits and conversions. Monthly reports show how each channel contributes to your KPIs. We can also run brand lift studies for awareness campaigns and online lift studies for DOOH to measure added value.
Display and video campaigns go live within 5-7 business days of creative sign-off. The algorithm takes 2-4 weeks to settle. You will have useful performance data for strategic decisions within 4-6 weeks. DOOH campaigns need 7-10 business days for screen network onboarding and creative spec checks.
Client results
JHB brands that reached the right consumer wherever they are.
“We had been running Google Display Network campaigns with mediocre results. Juicy moved us to programmatic with intent-based audience targeting and brand safety controls. 8 weeks in, cost-per-lead was down 42% and lead quality was dramatically better the audience targeting meant we were reaching actual insurance buyers, not random traffic. The monthly attribution reports are genuinely useful.”
“We needed mass awareness for a product launch across JHB households. Juicy ran a programmatic video campaign targeting householders in our demographic across Fourways, Midrand, and Centurion. 3.2 million targeted impressions, 68% viewability rate, and a measurable online search uplift during the campaign. The DOOH layer added outdoor reach that integrated seamlessly with the online retargeting. Sophisticated campaign management.”
“Property marketing is a big-spend business you need attribution that works. Juicy built a programmatic campaign targeting JHB professionals with household income above R50k/mo within 30km of our development. The CTV and display combination generated R8.4M in tracked enquiries in Q1 the attribution model showed CTV drove awareness and display closed the intent. Really impressive end-to-end campaign architecture.”
Trusted by
We work with financial services, insurance, FMCG, and property developers. Juicy Designs runs JHB programmatic campaigns that reach the right audience.
+ 52 more clients across banking, mining, legal, technology, and professional services.
Credentials
Every platform. Every certification. One JHB-focused programmatic team.
Google Partner
Premium agency certification
POPIA Compliant
Data protection certified
Meta Business Partner
Ads & Instagram expertise
TikTok Certified
TikTok ads specialist
HubSpot Platinum
Marketing automation
WCAG AA Compliant
Accessibility certified
Verified on Clutch
Clutch.co client reviews
Cobus van der Westhuizen (Co-founder & CEO) and Wynand van der Westhuizen (Co-founder & Creative Director) founded Juicy Designs in Pretoria in 2015. Active team members hold all the certifications.
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