Solar Energy Marketing
SOLAR ENERGY MARKETING
Solar is a high-consideration purchase with a long sales cycle and a sceptical buyer. We generate qualified installation enquiries for South African solar companies through search, paid media and finance-aware content. From R6,000/mo.
Juicy Designs is a solar marketing agency that generates qualified installation enquiries for South African solar installers, renewable energy companies and battery and inverter suppliers. Solar is not an impulse purchase. A household or business researching a system compares quotes for weeks, worries about installer credibility, and needs the finance and payback maths explained before committing to a six-figure decision. That makes solar marketing a search and trust problem rather than a brand awareness one. We capture demand at the moment people search for system sizing, costs and payback, answer the finance questions that stall decisions, and build the credibility signals that make a homeowner choose your quote over three others. Solar marketing packages start from R6,000 per month, are month-to-month with no lock-in, and are reported on qualified site-survey bookings rather than clicks.
What's included
Everything to fill your installation diary
Search, paid media and credibility content built for a long, high-value solar sales cycle.
Solar lead generation
We build the funnel that turns a research query into a booked site survey: landing pages that qualify roof type, consumption and budget up front, so your consultants spend their time on real prospects rather than tyre-kickers.
Search and local SEO
Solar buyers search before they enquire. We target the sizing, cost and payback queries that signal genuine intent, and make sure you appear in local results when someone searches for installers in their town or suburb.
Google Ads for installers
Paid search puts you in front of people actively pricing a system. We manage Search, Performance Max and remarketing with conversion tracking tied to booked surveys, and we never mark up your ad spend.
Finance and payback content
Most solar decisions stall on affordability. We produce the payback calculations, finance option explainers and running-cost comparisons that answer the question every buyer is actually asking before they commit.
Credibility and reviews
Installer trust decides the sale. We build out your review profile, accreditation display, completed-installation galleries and warranty clarity so a homeowner comparing three quotes has a reason to pick yours.
Reporting on real enquiries
You see qualified enquiries, booked surveys and cost per lead, not impressions. Monthly reporting ties every rand of spend to enquiries that reached your sales team.
How we work
Simple, transparent, results-focused
Here is what working with Juicy Designs on solar energy marketing looks like from day one.
-
Discover
We learn your business, market and goals, audit what you have, and identify the fastest opportunities to grow. Everything starts with understanding your customers.
Week 1 -
Strategy
We build a clear marketing roadmap with prioritised actions, channels and targets, agreed with you before any spend goes live.
Week 1-2 -
Launch
We build and launch your campaigns, content and assets, with tracking in place from day one so every rand is measured.
Week 2-4 -
Optimise
We review performance continuously and shift budget and effort towards what is working, rather than leaving a campaign to run untouched.
Ongoing -
Report and grow
You get clear monthly reporting on the numbers that matter, with a founder on the call to explain what changed and what happens next.
Monthly
Indicative pricing
Solar Energy Marketing packages
Indicative monthly retainers. Every engagement is scoped to your goals. All packages are month-to-month with no lock-in. See full pricing.
Starter
from R6,000
Core channels to get you growing, with monthly reporting and a clear plan. Ideal for smaller budgets getting started.
Growth
scoped
A broader, multi-channel programme for businesses ready to scale enquiries and revenue. Most popular tier.
Custom
let's talk
A fully bespoke programme for larger or more complex needs, scoped around your targets and budget.
What makes us different
Why South African solar companies choose Juicy Designs
Strategy-led marketing. No fluff. Real leads, real revenue, real reporting.
Built for a long sales cycle
We plan for the weeks between first search and signed quote, with remarketing and nurture that keeps you present while a buyer compares options.
Founder-led delivery
Cobus and Wynand lead your strategy directly. You get senior marketers who have run this since 2015, not a junior working from a template.
Month-to-month, no lock-in
No long-term contracts. We keep your business by producing results you can see in the reporting, not by holding you to a twelve-month term.
Frequently asked questions
Got questions?
Straight answers about solar energy marketing in South Africa. No jargon, no runaround.
How much does solar marketing cost in South Africa?
Juicy Designs solar marketing packages start from R6,000 per month. The investment depends on the channels involved, usually paid search, SEO and content, and on how wide a service area you cover. Advertising spend is billed separately and is never marked up. All packages are month-to-month with no lock-in.
How do you generate qualified solar leads?
We target the search queries that signal genuine buying intent, such as system sizing, cost and payback questions, then send that traffic to landing pages that qualify roof type, consumption and budget before the enquiry reaches you. The goal is fewer, better enquiries rather than a high volume of unqualified forms.
Do you work with installers outside Gauteng?
Yes. We are Pretoria-based and work with solar companies across South Africa. Paid search and local SEO can be targeted to any province, town or radius, which matters for installers who only travel a set distance for site surveys.
Can you help explain solar finance to customers?
Yes. Affordability is where most solar decisions stall, so we produce payback calculations, finance option explainers and running-cost comparisons as part of the content programme. Answering the money question early shortens the sales cycle.
How long before we see enquiries?
Paid search can produce enquiries within the first weeks of going live once tracking is in place. SEO and content compound over months. Most solar programmes run both, using paid media for immediate enquiries while organic visibility builds.