Brand Identity Built for GAUTENG’s hardest market

A professional logo starts from R5,000. A full brand identity system, meaning the logo suite, colour palette, typography, brand guidelines and core templates, starts from R25,000. Where a Sandton corporate or a listed group needs positioning research and messaging before design, the combined strategy and identity work starts from R65,000. Most Johannesburg projects land between R25,000 and R85,000 depending on how many touchpoints and sign-off layers are involved. See indicative pricing or ask us to quote your scope.

Our studio is in Pretoria, about an hour up the N1 from Sandton, so Johannesburg sits inside our home region of Gauteng. That means free local delivery and on-site meetings by arrangement, whether your team is in Sandton, Rosebank, Midrand or the CBD. Most discovery and review work runs over video calls, which keeps a fast-paced JHB project moving, and we come through in person for the moments that matter, such as strategy workshops and final presentations.

A logo on its own is usually 2 to 3 weeks. A full brand identity system runs 4 to 6 weeks from brief to final files. Strategy-led rebrands for larger JHB companies take 8 to 12 weeks because they include research, positioning and multiple approval rounds. The single biggest factor is your feedback speed. A corporate with several sign-off layers naturally takes longer than a founder who can approve in a day, so we agree milestone dates up front and keep them visible throughout.

Yes. Johannesburg is home to banks, asset managers, mining and resources groups and large corporate head offices, and that work comes with compliance, governance and multi-stakeholder approval. We structure deliverables for boardroom and committee review, provide clear rationale for every design decision, and work to staged sign-off. NDAs and confidentiality agreements are standard on corporate engagements. We are a nationwide agency headquartered in Pretoria, so all of this runs from one accountable team.

A logo is the visible mark. Brand strategy is the thinking underneath it: who you are for, how you differ from the firm two floors up in the same Sandton tower, and what you say in every context. Strategy covers market and competitor analysis, audience definition, a positioning statement, a messaging framework and tone of voice. In a market as crowded as Johannesburg, a logo without strategy is decoration, while a logo built on strategy earns attention and does commercial work. We offer the two separately or together.

You receive the full master package: Adobe Illustrator source files, print-ready EPS, scalable SVG, transparent PNG in several sizes, and PDF. Colour is specified in Pantone, CMYK, RGB and HEX so your JHB print suppliers and digital teams all reproduce it accurately. Brand guidelines come as a print-ready PDF and, on request, as a web brand portal your team and suppliers can reference. You own everything outright with no licensing restrictions or ongoing fees. We keep no rights over your identity.

We build brands for businesses right across Gauteng, from finance and professional services in Sandton and Rosebank, to mining, resources and corporate head offices, to logistics in Midrand and retail and services in Randburg, Fourways and the CBD. The approach adapts to the sector: a listed group needs a boardroom-ready system, while a fast-growing Fourways retailer needs something distinctive that scales.

Yes. We design logos for small JHB businesses from R5,000, delivered with every file you need and, if you want it, a full identity system built around the mark later. You brief us once and receive a considered, ownable logo rather than a template, with no long-term contract attached.

Yes. A rebrand for an established JHB company runs from strategy and positioning through new identity design to a phased rollout across your website, social, print and signage, so the change is consistent everywhere and protects the equity you have built. We audit the existing brand first, then scope and stage the rollout around your business.