Wynand van der Westhuizen is the Creative Director at Juicy Designs and a co-founder of the agency, which has operated from Pretoria since 2015. He owns client relationships and reviews published work for accuracy and brand fit before it goes live.
Background
Wynand co-founded Juicy Designs and has run client accounts across the agency's full history. His role sits between the client and the production team, which is why he reviews articles before publication. He checks that the strategy, the claims, and the brand voice all hold together. That review step is part of why Juicy content carries a named reviewer rather than a faceless byline.
He started the agency in 2015 with his co-founder Cobus van der Westhuizen, and the two still run it directly from Pretoria (Tshwane). The split of responsibilities has been consistent from the start: Cobus, who is Google Ads certified and has spent more than 15 years in digital marketing, leads the search and Google Ads side as CEO, while Wynand leads creative direction and client strategy. Wynand holds Meta Business Partner status, the credential Meta grants to agencies that meet its standards for managing campaigns across Facebook and Instagram, which is why the creative and social side of the agency's paid work sits with him.
Areas of expertise
Account managementClient strategyCampaign planningContent reviewBrand consistencyProject delivery
What Wynand works on at Juicy
- Owning client relationships and account strategy
- Reviewing published articles for accuracy and brand alignment
- Coordinating campaigns across the production team
- Making sure delivered work matches what the client was promised
How Wynand works with clients
Juicy Designs does not tie clients into long-term contracts, so every account has to earn its place month by month. Wynand is the founder clients deal with when they want to know whether the work is doing what it should. There is no chain of hand-offs between him and the outcome: if a brief was agreed, he is accountable for the delivered work matching it.
That structure shows up in the numbers the agency is willing to publish. Juicy Designs holds a 4.9-star Google rating from more than 200 reviews, works with 64+ clients, and averages a 4.8x return on ad spend across its paid campaigns, roughly twice the industry average. Wynand's part in those results is the strategy and the creative rather than the bidding: performance starts with a clear brief, a sharp offer, and creative that suits the platform, and that is the work he owns.
Wynand's role in the editorial process
Every article Juicy Designs publishes goes through the same three-step process: one founder writes it, the other founder reviews it, and Lenata Oosthuizen fact-checks it. When Wynand is the author, Cobus reviews the piece. When Cobus writes, Wynand takes the reviewer seat. Lenata checks the facts on everything, regardless of who wrote it.
The reviewer's job is not proofreading. When Wynand reviews an article, he checks that the advice matches how the agency actually works with its clients, that no claim is stretched beyond what the team can stand behind, and that the piece reads like Juicy rather than like generic marketing copy. The full process is set out in the editorial policy.
Connect
Reach Wynand and the team through the Juicy Designs contact page, or request a quote for a specific project. Quotes are request-based rather than calculated on the site: describe what you need and a founder responds with a proposal within 4 working hours.
All articles reviewed by Wynand follow the Juicy Designs editorial policy.