Conversion Rate Optimisation
CONVERSION RATE OPTIMISATION
You already have traffic. CRO turns more of it into revenue without spending another rand on ads. We run structured experiments on your pages, forms, and funnels so every visitor is worth more. Conversion rate optimisation from R8,000/mo.
Conversion rate optimisation (CRO) is the disciplined process of increasing the percentage of website visitors who take a desired action, using research, hypotheses, and controlled A/B testing. Instead of buying more traffic, CRO makes the traffic you already have more valuable, which improves the return on every marketing rand. Juicy Designs runs CRO as a continuous programme: we analyse your analytics and session recordings, identify the leaks in your funnel, form hypotheses, and validate them with A/B tests so you only ship changes that actually lift revenue. We optimise landing pages, product pages, checkout and lead forms, and the full conversion path. For practical starting points, see our CRO checklist for South Africa, our guide to landing page best practices, and our A/B testing guide. CRO works hand in hand with landing page design, where conversion thinking is built in from the first wireframe. Conversion rate optimisation from R8,000/month.
Three levers that move conversion
Choose your CRO starting point
Research, testing, and funnel optimisation three disciplines that compound into a measurably more profitable website.
Research & Analysis
Good CRO starts with evidence, not opinions. We combine GA4 funnel analysis, heatmaps, session recordings, and user feedback to find exactly where and why visitors drop off. Our CRO checklist shows the first places we look.
Explore researchA/B Testing
Every change is a hypothesis to be tested, not a guess to be shipped. We design statistically valid A/B and multivariate tests, run them to significance, and only roll out winners. Read our A/B testing guide for the method we follow.
Explore testingLanding Page & Funnel CRO
We optimise the pages that matter most: landing pages, product pages, checkout, and lead forms. When a page needs rebuilding rather than tweaking, our landing page design service builds conversion in from the wireframe up.
Explore funnel CROEverything we run for CRO
Six CRO services. One experiment-led team
From a single high-stakes landing page test to a continuous experimentation programme across your whole funnel.
CRO Audit & Funnel Analysis
We map your full conversion funnel, quantify drop-off at each step, and pinpoint the highest-impact opportunities. You get a prioritised backlog of experiments ranked by expected lift and effort. Our CRO checklist previews the audit framework.
Learn moreLanding Page Optimisation
Headlines, value propositions, social proof, layout, and calls to action, all tested and refined. We apply proven landing page best practices and validate each change against your actual audience.
Learn moreA/B & Multivariate Testing
We run a continuous testing programme with proper statistical rigour: sample sizes, significance thresholds, and clean test design. No calling a winner early, no shipping noise as signal. See our A/B testing guide.
Learn moreForm & Checkout Optimisation
Forms and checkouts are where revenue leaks fastest. We reduce friction, fix field-level drop-off, add trust signals, and streamline steps so more visitors complete the action that matters.
Learn moreUser Research & Heatmaps
Heatmaps, scroll maps, session recordings, and lightweight user testing reveal the why behind the numbers. Qualitative insight makes our hypotheses sharper and our wins bigger.
Learn moreReporting & Continuous Optimisation
Monthly reports show every test run, its result, the revenue impact, and what we are testing next. CRO is a flywheel: each cycle makes the next one smarter.
Learn moreHow we work
Evidence-led, tested, compounding.
Here is what a conversion rate optimisation programme with Juicy Designs looks like from day one.
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Audit & Research
We analyse your analytics, heatmaps, and session data to find where visitors drop off and why, then quantify the revenue at stake at each funnel step.
Week 1-2 -
Hypotheses & Backlog
We turn findings into a prioritised experiment backlog, each hypothesis ranked by expected lift, confidence, and effort so we test the highest-value ideas first.
Week 2-3 -
Design & Build Tests
We build the variants and configure statistically sound A/B or multivariate tests, with clean tracking so results are trustworthy.
Week 3-4 -
Run & Analyse
Tests run to significance. We analyse results honestly, ship winners, document losers, and feed every learning back into the next round of hypotheses.
Month 1-3 -
Report & improve
Monthly performance reports with plain-language insights. Conversion rate, revenue per visitor, and test outcomes tracked. We keep optimising until the funnel performs.
Ongoing
What makes us different
Why South African businesses choose Juicy Designs for CRO
Evidence over opinions. Statistically valid tests. Revenue lift, not vanity wins.
Statistically rigorous testing
We never call a winner early or ship a change on a hunch. Every test runs to a proper sample size and significance threshold, so the lift you see in the report is real and repeatable, not noise dressed up as a result.
Revenue-focused, full-funnel
We optimise for revenue and qualified leads, not click-through vanity metrics. By improving the traffic you already have, our clients stretch every marketing rand further, contributing to an average 4.8x ROAS.
Founder-led, month-to-month
Founders Cobus and Wynand shape the experiment strategy directly, and every engagement is month-to-month with no lock-in. You keep us because the conversion numbers keep climbing.
Frequently asked questions
Got questions?
Straight answers about conversion rate optimisation for South African businesses.
How much does CRO cost in South Africa?
Juicy Designs conversion rate optimisation starts from R8,000 per month, covering funnel analysis, hypothesis development, a continuous A/B testing programme, and monthly reporting. Larger programmes with heavier research, more concurrent tests, or full landing page rebuilds are scoped accordingly. See our quote page for a tailored estimate.
What exactly is conversion rate optimisation?
CRO is the structured process of increasing the percentage of visitors who take a desired action, such as buying, enquiring, or signing up. It combines analytics, user research, and controlled A/B testing to make the traffic you already have more valuable. Our CRO checklist for South Africa is a good place to start.
How long before CRO shows results?
Initial research and the first tests usually surface meaningful wins within the first two to three months, depending on your traffic volume. Higher-traffic sites reach statistical significance faster. CRO is a continuous programme, so results compound the longer it runs.
Do I need a lot of traffic for A/B testing to work?
You need enough traffic and conversions to reach statistical significance in a reasonable time. Lower-traffic sites can still benefit by testing high-impact changes, focusing on the busiest pages, and using qualitative research. Our A/B testing guide explains how we approach this.
Is CRO the same as landing page design?
They overlap. CRO improves the performance of existing pages and funnels through testing, while landing page design builds new pages with conversion in mind from the wireframe up. We often run them together, designing strong pages and then optimising them with data.
What tools do you use for CRO?
We use GA4 for funnel analysis, heatmap and session-recording tools for qualitative insight, and dedicated A/B testing platforms for experimentation. We set up clean, consent-aware tracking so your data is trustworthy and POPIA compliant.