Google Shopping Ads
Profitable Google Shopping ads for South African ecommerce stores and retailers. We handle Merchant Center, product feeds, and Performance Max so your products show to ready-to-buy shoppers. Our clients average 4.8x ROAS. Management from R6,000/mo (excl. ad spend).
Google Shopping ads management with Juicy Designs includes Google Merchant Center setup, product feed optimisation, Shopping campaign structure, Performance Max, bid strategy, and monthly reporting. We run Shopping ads for South African ecommerce stores and retailers on a no lock-in basis. Cobus is Google Ads certified, the work is founder-led, and management starts from R6,000 per month excluding ad spend. Our clients average 4.8x return on ad spend.
Feed. Structure. Automation.
A clean product feed, the right campaign structure, and well-fed automation. Get these three right and your Shopping ads put the right products in front of ready-to-buy South African shoppers.
The product feed is the single biggest lever in Google Shopping ads. We set up and verify Google Merchant Center, configure shipping, tax, and returns, then optimise every feed attribute: titles, product types, Google categories, GTINs, images, and custom labels. We clear disapprovals and keep the feed in sync with stock and pricing. A clean feed beats a bigger budget. Management from R6,000/mo.
Explore Google AdsRandom campaigns waste spend. We structure your Shopping account around margins, bestsellers, and buying intent, using custom labels to separate high-margin lines from clearance and seasonal stock. Tight structure means budget flows to the products that actually make you money, not whatever Google decides to push. Founder-led, Google Ads certified, no lock-in.
Explore PPC ManagementPerformance Max serves your products across Search, Shopping, YouTube, Display, Gmail, and Discover from one campaign. It only performs when it is fed well: strong feed data, clear conversion goals, quality creative, and audience signals. We build and steer Performance Max so automation works for your margins, not against them. Pairs perfectly with a fast ecommerce store.
Explore Ecommerce Web DesignEverything we do for your Shopping ads
From the first Merchant Center verification to a fully scaled Performance Max account driving profitable revenue for South African retailers.
We set up and verify your Google Merchant Center account from scratch: website and business claim, shipping settings for South African couriers, VAT and tax configuration, and returns policy. We connect your product feed, fix account-level disapprovals, and make sure your products are eligible to show across Google Search, the Shopping tab, and Performance Max placements. If you already have an account, we audit it and clear the issues holding your products back. Management from R6,000/mo see full pricing.
Learn moreYour feed decides which searches your products match. We rewrite product titles to lead with the terms shoppers actually type, fix product types and Google product categories, add missing GTINs and attributes, and improve image quality. We structure custom labels for bidding, split bestsellers from clearance, and keep the feed synced with stock and pricing through your ecommerce platform. Clean feed data is the cheapest performance gain available and we treat it as the core of the account see full pricing.
Learn moreWe build a campaign structure that matches how your store makes money. High-margin lines, bestsellers, seasonal stock, and clearance get separated so budget flows to the products with the best return. We use custom labels, priority settings, and search-term controls to stop spend leaking on low-value queries. The result is a clear, manageable account where every rand of media spend has a job rather than a single catch-all campaign you cannot steer see full pricing.
Learn morePerformance Max is the core retail campaign for most South African ecommerce stores. We build it on solid feed data, clear conversion goals, and quality creative assets, then add audience signals and asset groups that reflect your product ranges. We use listing groups and exclusions to keep automation focused, and we monitor placements and search categories so spend stays profitable. Done well, Performance Max scales revenue across Search, Shopping, YouTube, and Display from a single campaign see full pricing.
Learn moreWe set bid strategies to your real goals, whether that is target ROAS, maximising conversion value within budget, or protecting margin on thin-margin products. We feed Google accurate conversion values from your store, not just order counts, so the algorithm bids on profit rather than volume. We test target ROAS levels, manage budget pacing across campaigns, and adjust as seasonality and stock change. Our clients average 4.8x return on ad spend across managed accounts see full pricing.
Learn moreEvery month you get a plain-language report: spend, revenue, ROAS, top and bottom products, and what we changed and why. We track conversion value, not vanity clicks, and tie results back to your store revenue so you always know what your Shopping ads are returning. We flag stock and margin issues we spot in the data, and we tell you where the next gains are. No jargon, no 40-page dump nobody reads see full pricing.
Learn moreHow we work
Here’s what working with Juicy Designs on Google Shopping ads for your South African store looks like from day one.
We audit your Merchant Center, product feed, and any existing campaigns. We confirm your target ROAS, margins, and bestsellers, and run a competitor check on your product space so we know which lines can win profitably.
Week 1Merchant Center verified, shipping, tax, and returns configured, and conversion tracking with values wired up. We optimise feed titles, categories, GTINs, images, and custom labels, then clear every disapproval blocking your products.
Week 1-2We build your Shopping and Performance Max campaigns around margin and intent, set bid strategy to your ROAS goal, and launch. Asset groups, audience signals, and exclusions are configured so automation stays focused from day one.
Week 2-3We watch search categories, placements, and product-level returns, then refine bids, budgets, and feed data. Winners get more budget, money-losers get reined in. We scale spend as ROAS proves out and stock allows.
OngoingMonthly performance reports with plain-language insights. Spend, revenue, ROAS, and top products tracked. We keep optimising until your Shopping ads return profitable, repeatable revenue.
What makes us different
Strategy-led Shopping ads. Founder-led management. No reporting fluff. No lock-in. Real revenue, real return.
Most agencies throw budget at a neglected feed. We do the opposite. We obsess over feed data: titles, categories, GTINs, images, and custom labels, because that is what decides which searches your products match and how profitably they show. A clean, well-structured feed routinely beats a bigger budget on a messy one, and it keeps your products eligible across Search, Shopping, and Performance Max.
Cobus is Google Ads certified, and we manage Shopping ads to profit, not vanity clicks. We feed Google real conversion values from your store so bidding chases margin, not just order volume. We target ROAS, manage budget pacing, and prune the products and queries that lose money. Across managed accounts, our clients average 4.8x return on ad spend.
South African store owners don’t need a 40-page report full of metrics they can’t act on. Every monthly report covers three things: what moved, why it moved, and what we’re doing next. Founders Cobus and Wynand are directly involved, not an account manager reading a template. We work month to month with no lock-in contract, so we earn your spend every month.
Frequently asked questions
Straight answers about Google Shopping ads for South African stores. No jargon, no runaround.
Juicy Designs Google Shopping ads management starts from R6,000 per month, excluding your advertising spend. Management covers Merchant Center setup, product feed optimisation, Shopping campaign structure, Performance Max, bid strategy, and monthly reporting. Your ad spend is separate and paid directly to Google. We recommend a starting media budget that suits your product margins and catalogue size, then scale spend as return on ad spend proves out. There is no lock-in contract. See pricing details here.
Google Merchant Center is the platform that stores your product data and powers Google Shopping ads. Yes, you need a verified Merchant Center account to run any Shopping or Performance Max retail campaign. We handle the full setup: account verification, website and business claim, shipping and tax configuration, returns policy, and the product feed connection. We also resolve disapprovals and policy issues so your products stay eligible to show across Google Search, Shopping, and the wider network.
Standard Shopping campaigns show your products on Google Search and the Shopping tab with more manual control over bids and structure. Performance Max uses your product feed plus creative assets to serve across Search, Shopping, YouTube, Display, Gmail, and Discover from a single campaign, driven by Google automation. For most South African ecommerce stores we run Performance Max as the core retail campaign and use standard Shopping or Search where tighter control is needed. We choose the mix based on your catalogue, margins, and goals.
The product feed is the single biggest lever in Google Shopping ads. Titles, descriptions, product types, Google product categories, GTINs, images, and custom labels all determine which searches your products match and how profitably they show. We optimise every feed attribute, fix disapprovals, structure custom labels for bidding, and keep the feed in sync with stock and pricing. A well-structured feed routinely outperforms a larger budget on a neglected feed.
Management includes Google Merchant Center setup, product feed optimisation, Shopping campaign structure, Performance Max, bid strategy, and monthly reporting. We are founder-led, Google Ads certified, and work on a no lock-in basis. Management starts from R6,000 per month, excluding ad spend, for South African ecommerce stores and retailers. We also work alongside our Google Ads and PPC management services where a fuller paid search strategy is needed.
Client results
Ecommerce stores and retailers that chose Google Shopping ads as their growth channel.
“Our old Shopping campaigns were burning budget on products that never sold. Juicy Designs rebuilt our Merchant Center feed, restructured the account around our margins, and moved us onto Performance Max. We hit 5.2x ROAS within 3 months and Shopping is now our biggest revenue channel. The feed work made all the difference.”
“We have 4,000 products and our feed was a mess, half of them disapproved. Juicy Designs cleaned up every line, structured the account by margin with custom labels, and got our bestsellers in front of the right shoppers. Shopping revenue is up 180% in 6 months at a better ROAS than we had before. Founder-led, no lock-in, exactly what we needed.”
“Our previous agency ran one giant Shopping campaign and called it a day. Juicy Designs fed real profit values into Google, set a sensible target ROAS, and cut the spend bleeding on low-margin lines. Cost per sale is down 41% and we’re finally scaling profitably. Their monthly reports actually tell us what changed and why.”
Trusted by
From homeware and fashion to appliances and outdoor gear Juicy Designs helps South African stores sell more through Shopping ads.
+ 50 more clients across homeware, fashion, appliances, outdoor, and specialty retail.
Credentials
Google Partner. Google Ads certified. Transparent reporting. Serving South African retailers from our Pretoria studio.
Google Partner
Premium agency certification
POPIA Compliant
Data protection certified
Meta Business Partner
Ads & Instagram expertise
TikTok Certified
TikTok ads specialist
HubSpot Platinum
Marketing automation
WCAG AA Compliant
Accessibility certified
Verified on Clutch
Clutch.co client reviews
Juicy Designs was founded in Pretoria in 2015 by Cobus van der Westhuizen (Co-founder & CEO) and Wynand van der Westhuizen (Co-founder & Creative Director). All certifications are held by active team members. Serving South African ecommerce stores and retailers nationwide since 2015.