PPC Management South Africa
A PPC agency that treats your ad budget like our own. Google Ads, Microsoft Ads, and paid search managed to grow return on ad spend. Our South African clients average 4.8x ROAS roughly double the industry norm. Founder-led, no lock-in contracts, management from R6,000/mo (excl. ad spend).
PPC management with Juicy Designs includes Google Ads and Microsoft Ads campaign strategy, keyword research, ad copywriting, daily bid management, conversion tracking setup, and monthly reporting with continuous optimisation. We build, run, and refine paid search campaigns for South African businesses founder-led, with no lock-in contracts and management from R6,000 per month. Our clients average 4.8x return on ad spend, roughly double the industry benchmark.
Every paid channel. One accountable team.
Google Ads, Microsoft Ads, and Google Shopping three platforms we manage to put your offer in front of high-intent South African buyers at the moment they are ready to act.
Google Ads is where most South African PPC budgets earn their keep. We manage Search, Performance Max, Display, and YouTube campaigns end to end: account structure, keyword targeting, negative keyword lists, ad copy, extensions, and Quality Score improvement. Every rand of spend is mapped to a conversion goal so you always know what your budget is buying. Management from R6,000/mo (excl. ad spend).
Explore Google AdsPaid search captures demand that already exists people actively searching for what you sell. We run tightly themed search campaigns across Google and Microsoft Ads, matching ad copy to search intent and landing pages to the offer. Continuous query mining cuts wasted spend and reinvests it in the keywords that convert. Microsoft Ads often delivers a lower cost per lead that competitors overlook.
Explore Paid SearchFor e-commerce and retail, Google Shopping is the highest-intent paid channel available. We build and optimise your product feed in Merchant Center, structure Shopping and Performance Max campaigns for profitability, and use feed-level data to win the searches that drive sales. Stronger ROAS through smarter product segmentation, not just bigger bids.
Explore Shopping AdsEverything included in PPC management
From the first campaign build to the monthly optimisation cycle, here is exactly what your management fee covers.
Every account starts with strategy, not spend. We define your goals (leads, sales, ROAS targets), choose the right platform mix across Google Ads and Microsoft Ads, and build a clean account structure with tightly themed campaigns and ad groups. A well-structured account is the single biggest driver of Quality Score, lower cost per click, and predictable performance over time. Management from R6,000/mo (excl. ad spend) see full pricing.
Learn moreWe map the exact terms your South African customers type when they are ready to buy, then build targeting around commercial intent rather than vanity volume. That means the right balance of match types, a disciplined negative keyword strategy to block wasted spend, and ongoing search-term mining to surface new converting queries. The result is a budget spent on clicks that have a genuine chance of converting.
Learn moreYour ad copy is your cheapest lever on cost per click and conversion rate. We write responsive search ads that match search intent, lead with your strongest offer, and use every available headline, description, and extension. Then we test continuously pitting variations against each other so the winners earn more impressions. Strong copy lifts click-through rate, which raises Quality Score, which lowers what you pay per click.
Learn moreWe manage bids and budgets to a target return on ad spend, not a set-and-forget approach. That includes choosing the right smart bidding strategy, feeding the algorithms accurate conversion data, controlling spend pacing so budgets do not run dry early, and shifting investment toward the campaigns, devices, and times of day that perform. Our South African clients average 4.8x ROAS, roughly double the typical industry benchmark.
Learn morePPC without accurate conversion tracking is guesswork. We set up and verify tracking across Google Ads, Microsoft Ads, GA4, and Google Tag Manager so every lead, sale, call, and form submission is attributed correctly. Clean conversion data is what powers smart bidding and proves real return. We track the metrics that map to revenue, not vanity clicks, and we make sure the numbers you see are numbers you can trust.
Learn moreYou receive plain-language monthly reports covering spend, conversions, cost per acquisition, return on ad spend, and what we changed and why. Behind the report sits a continuous optimisation cycle: testing ads, refining keywords, tightening negatives, adjusting bids, and improving landing-page alignment. PPC is never finished it is a compounding loop of small improvements. Pair it with SEO in South Africa for sustainable long-term traffic.
Learn moreHow we work
Here’s what working with Juicy Designs on PPC for your South African business looks like from day one.
We review your existing accounts (or your market if you are starting fresh), define realistic ROAS and cost-per-lead targets, and research the keywords and competitors that matter in your South African market.
Week 1We build the account structure, write the ad copy, set up campaigns across Google Ads and Microsoft Ads, and configure conversion tracking and budget pacing before a single rand is spent.
Week 1-2Campaigns go live and start generating clicks and leads immediately. We monitor closely through the learning phase, cutting wasted spend and feeding clean conversion data into the bidding algorithms.
Month 1We test ads, refine keywords, tighten negatives, and shift budget toward what converts. As ROAS improves, we scale spend into the campaigns earning the strongest return.
Month 2+Monthly performance reports with plain-language insights. Spend, conversions, cost per acquisition, and ROAS tracked. We keep optimising until your paid search is profitable and predictable.
What makes us different
Strategy-led paid search. No lock-in contracts. No reporting fluff. Real conversions, real ROAS, real revenue.
Plenty of agencies report clicks and impressions. We report on what actually matters: conversions, cost per acquisition, and return on ad spend. Our South African clients average 4.8x ROAS roughly double the typical industry benchmark because every decision we make is tied to a revenue goal, not a dashboard that looks busy.
Co-founder Cobus is Google Ads certified, and he is personally involved in your strategy not an account manager reading from a template. Juicy Designs was founded in 2015 and holds a 4.9-star Google rating from over 200 reviews. When you hire us, you get senior, certified expertise on your account, not the most junior person in the building.
We work month to month with no lock-in contracts because we earn your business through performance. You own your Google Ads and Microsoft Ads accounts, your conversion data, and your campaign history. With 64+ clients served since 2015 and management from R6,000/mo, we keep agreements simple and the results accountable.
Frequently asked questions
Straight answers about PPC management for South African businesses. No jargon, no runaround.
Juicy Designs PPC management starts from R6,000 per month, billed separately from your advertising spend. Management fees scale with account size and the number of platforms managed (Google Ads, Microsoft Ads, and shopping campaigns). There are no lock-in contracts and no hidden setup fees. Your ad spend is paid directly to Google or Microsoft and stays entirely under your control. See pricing details here.
PPC (pay-per-click) buys immediate visibility on Google and Microsoft search results and the moment you pause spend, the traffic stops. SEO earns organic rankings over time and keeps delivering traffic once established, but takes months to mature. PPC is best for fast results, testing offers, and high-intent commercial searches; SEO is best for sustainable, long-term traffic. Most South African businesses get the strongest results running both together. See our SEO in South Africa service.
We manage Google Ads (Search, Performance Max, Shopping, Display, and YouTube), Microsoft Ads (Bing search and the Microsoft Audience Network), and Google Shopping across both. We choose the platform mix based on where your customers actually search and where your budget will generate the best return on ad spend, rather than defaulting to a single network.
No. Juicy Designs works month to month with no lock-in contracts. We earn your business through performance, not paperwork. You own your Google Ads and Microsoft Ads accounts, your conversion data, and your campaign history if you ever leave, everything stays with you.
Paid search delivers traffic and leads from day one of campaigns going live. The first 30 to 60 days are typically a learning and optimisation phase where we gather conversion data, refine keyword targeting, cut wasted spend, and improve Quality Scores. Our South African clients average 4.8x return on ad spend roughly double the typical industry benchmark once campaigns are optimised.
Client results
E-commerce, services, and lead-gen businesses that chose paid search as their growth channel.
“Our previous agency reported clicks and impressions but our sales never moved. Juicy Designs rebuilt our Google Ads account around conversions and within three months we were running at 5.2x ROAS. They cut the wasted spend our old agency never even mentioned. Direct revenue from paid search is up 94%.”
“We were spending a fortune on Google Ads with very little to show for it. Juicy Designs restructured the account, fixed our conversion tracking, and added Microsoft Ads as a cheaper lead source. Our cost per lead dropped 41% in six months while lead volume went up. Founder-led, no contract, and they actually answer the phone.”
“Our product feed was a mess and our Shopping campaigns were bleeding money. Juicy Designs cleaned up the Merchant Center feed, restructured Performance Max around profitable products, and our Shopping ROAS climbed 140% over eight months. Paid search now accounts for 38% of our online revenue and it is finally profitable.”
Trusted by
From e-commerce and retail to services and lead-gen Juicy Designs helps South African businesses spend smarter and convert more.
+ 50 more clients across e-commerce, retail, property, fintech, and professional services.
Credentials
Google Ads certified. Transparent reporting. No lock-in contracts. Serving South Africa from our Pretoria studio.
Google Ads Certified
Search & Shopping certified
POPIA Compliant
Data protection certified
Meta Business Partner
Ads & Instagram expertise
TikTok Certified
TikTok ads specialist
HubSpot Platinum
Marketing automation
WCAG AA Compliant
Accessibility certified
Verified on Clutch
Clutch.co client reviews
Juicy Designs was founded in Pretoria in 2015 by Cobus van der Westhuizen (Co-founder & CEO) and Wynand van der Westhuizen (Co-founder & Creative Director). Cobus is Google Ads certified and personally leads paid search strategy. Serving businesses across South Africa since 2015.