Logistics and Transport Marketing
LOGISTICS AND TRANSPORT MARKETING
Freight and fleet businesses win on reliability, capacity and price, and lose deals they never knew existed. We build the digital presence that puts South African logistics companies in front of shippers and procurement teams. From R6,000/mo.
Juicy Designs is a logistics and transport marketing agency that generates B2B enquiries for South African freight forwarders, courier companies, fleet operators and contract logistics providers. Logistics marketing is unlike consumer marketing in almost every respect. The buyer is a procurement manager or logistics director, the decision involves a tender or a rate negotiation rather than a checkout, and the relationship is measured in years. What that buyer does before contacting you is search: for capacity on a specific lane, for cross-border SADC experience, for a provider with the right accreditations and cold chain or abnormal load capability. We make sure you are visible and credible at that moment, with service pages that answer capability questions directly and a funnel that routes serious enquiries to your sales team. Packages start from R6,000 per month, month-to-month with no lock-in.
What's included
Everything to win more freight
B2B search, capability content and lead routing built for how logistics buyers actually buy.
B2B lead generation
We build enquiry funnels aimed at procurement and logistics managers, qualifying lane, volume, frequency and cargo type before the enquiry lands, so your sales team quotes on business worth quoting on.
Search visibility by lane and capability
Shippers search by route and capability, not by brand. We build the service and lane pages that capture those searches, from cross-border SADC corridors to cold chain, abnormal loads and last-mile distribution.
Google Ads for freight and courier
Paid search reaches procurement teams actively sourcing capacity. We manage campaigns with conversion tracking tied to real enquiries, and advertising spend is billed separately and never marked up.
Accreditation and compliance content
Logistics buyers screen on credentials before price. We present your accreditations, insurance cover, tracking technology and safety record clearly, so you clear the shortlist filter rather than falling at it.
Cross-border and SADC positioning
Cross-border capability is a genuine differentiator and is almost always searched separately. We build the content that shows customs experience, corridor knowledge and transit reliability for traffic moving beyond South Africa's borders.
Reporting on enquiries, not clicks
You see qualified enquiries, cost per enquiry and which lanes and services generate them. Reporting is tied to the business you can actually quote on.
How we work
Simple, transparent, results-focused
Here is what working with Juicy Designs on logistics and transport marketing looks like from day one.
-
Discover
We learn your business, market and goals, audit what you have, and identify the fastest opportunities to grow. Everything starts with understanding your customers.
Week 1 -
Strategy
We build a clear marketing roadmap with prioritised actions, channels and targets, agreed with you before any spend goes live.
Week 1-2 -
Launch
We build and launch your campaigns, content and assets, with tracking in place from day one so every rand is measured.
Week 2-4 -
Optimise
We review performance continuously and shift budget and effort towards what is working, rather than leaving a campaign to run untouched.
Ongoing -
Report and grow
You get clear monthly reporting on the numbers that matter, with a founder on the call to explain what changed and what happens next.
Monthly
Indicative pricing
Logistics and Transport Marketing packages
Indicative monthly retainers. Every engagement is scoped to your goals. All packages are month-to-month with no lock-in. See full pricing.
Starter
from R6,000
Core channels to get you growing, with monthly reporting and a clear plan. Ideal for smaller budgets getting started.
Growth
scoped
A broader, multi-channel programme for businesses ready to scale enquiries and revenue. Most popular tier.
Custom
let's talk
A fully bespoke programme for larger or more complex needs, scoped around your targets and budget.
What makes us different
Why South African logistics operators choose Juicy Designs
Strategy-led marketing. No fluff. Real leads, real revenue, real reporting.
We speak procurement, not consumer
Content is written for the logistics director screening providers on capability, compliance and reliability, which is a different job to selling to a consumer.
Founder-led delivery
Cobus and Wynand lead your strategy directly. You get senior marketers who have run this since 2015, not a junior working from a template.
Month-to-month, no lock-in
No long-term contracts. We keep your business by producing results you can see in the reporting, not by holding you to a twelve-month term.
Frequently asked questions
Got questions?
Straight answers about logistics and transport marketing in South Africa. No jargon, no runaround.
How much does logistics marketing cost in South Africa?
Juicy Designs logistics and transport marketing packages start from R6,000 per month. The investment depends on the channels involved and the breadth of services and lanes you want visible. Advertising spend is billed separately and never marked up, and all packages are month-to-month with no lock-in.
Does digital marketing work for B2B freight?
Yes, though it works differently to consumer marketing. Procurement teams research capability, accreditation and lane coverage online before they make contact, so the objective is to be visible and credible at that research stage rather than to drive impulse enquiries. Success is measured in qualified enquiries, not volume.
Can you help us win tenders?
We do not write tender submissions, but we build the digital presence that gets you invited to tender: capability pages, accreditation clarity, case evidence and a professional online footprint that stands up when a procurement team searches your name.
Do you cover cross-border and SADC traffic?
Yes. Cross-border capability is searched separately from domestic freight and is often where the margin is, so we build dedicated content covering corridors, customs experience and transit reliability for traffic moving beyond South Africa.
Do you work with courier and last-mile businesses?
Yes. Courier and last-mile operators sell to both business and consumer customers, and we build for both: local search visibility and rate-driven consumer enquiries alongside the B2B contract work.