“We had a genuinely good story to tell and no idea how to get it heard. Juicy Designs shaped the angle, wrote the release, and within six weeks we had coverage in five national outlets including a broadcast interview. The team clearly has real relationships with journalists. It changed how seriously partners take us.”
PR Agency South Africa
Public Relations Agency for South Africa
Juicy Designs is a public relations and communications agency working with brands across South Africa. We earn media coverage, protect your reputation, and turn your story into credible visibility. Founder-led, with no lock-in contracts.
Yes. Juicy Designs is a public relations and communications agency serving businesses across all of South Africa. We handle media relations, press releases, reputation management, content PR, crisis communications, and influencer and media partnerships. The agency is founder-led, was established in 2015, holds a 4.9-star Google rating from 200+ reviews, and works with clients nationwide on month-to-month retainers with no lock-in.
Three disciplines. One reputation.
Where your PR programme starts
Media relations, reputation management, and content PR three disciplines that compound over time to build South African brands the press and the public trust.
Media Relations
Coverage in the publications your audience already reads is worth more than any advert. We build genuine relationships with South African journalists, editors, and broadcasters, pitch stories that earn placement on merit, and turn your milestones into news. From national press to trade and regional titles, we put your brand in front of the right readers.
Explore media relationsReputation Management
What people find and feel about your brand shapes every decision they make about you. We monitor sentiment, shape the narrative across earned and owned channels, manage the response when something goes wrong, and steadily build the kind of credibility that earns trust before a single sales conversation. Calm, deliberate, founder-led reputation work.
Explore reputation workContent PR & Authority
Modern PR is won by brands with a clear point of view. We turn your expertise into thought-leadership articles, commentary, expert quotes, and data-led stories that journalists want to publish and audiences want to share. Content PR builds authority that compounds, lifting both your media profile and your visibility in search and AI answers.
Explore content PREverything we offer in PR and communications
Six PR services. One South Africa-wide team
From a single press release to a full press office, here is how we earn coverage and protect reputations for South African brands.
Media Relations
We earn your brand coverage in the South African media that matters: national newspapers and online titles, broadcast, trade press, and regional outlets. Our team builds real relationships with journalists and editors, develops story angles that stand up on news value, and pitches them properly so you get placement rather than a polite no. We manage the full cycle, from media list to follow-up to securing the interview see full pricing.
Learn morePress Releases & Announcements
A press release only works when the story is genuinely newsworthy and written the way newsrooms expect. We craft clear, quotable releases for launches, funding, partnerships, appointments, and milestones, then distribute them to the right journalists and wire services for South Africa. We handle embargoes, spokesperson quotes, and supporting assets so your announcement lands cleanly and gets picked up see full pricing.
Learn moreReputation Management
Your reputation is built over years and tested in moments. We monitor what is being said about your brand across media, social, and search, shape a consistent narrative across the channels you own and the coverage you earn, and address negative sentiment before it spreads. The result is a brand that audiences, partners, and journalists already trust by the time they reach out to you see full pricing.
Learn moreContent PR & Thought Leadership
Modern PR runs on a strong point of view. We turn your leaders and experts into a credible voice in your sector through opinion pieces, expert commentary, by-lined articles, and data-led stories that publications actually want. Every piece is written by our in-house team, never spun or padded, and is built to earn coverage, support your reputation, and improve how you appear in search and AI answers see full pricing.
Learn moreCrisis Communications
When something goes wrong, the first hours decide the story. We help you respond quickly and calmly with holding statements, clear messaging for media and stakeholders, and a plan to protect trust through the worst of it. Afterwards we manage recovery and rebuild your reputation. Because we are founder-led, you reach senior people directly when the pressure is highest, not a queue see full pricing.
Learn moreInfluencer & Media Partnerships
Earned credibility now comes from voices as well as mastheads. We build partnerships with South African influencers, creators, broadcasters, and publications that genuinely fit your brand, then structure collaborations that feel authentic rather than bought. From product seeding and ambassador programmes to co-created media features, we extend your reach into communities that trust the people they follow see full pricing.
Learn moreHow we work
Simple, transparent, reputation-focused.
Here’s what working with Juicy Designs on PR for your South African brand looks like from day one.
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Discovery & Audit
We get to know your brand, goals, and audience. We audit your current reputation, existing coverage, and how you appear across media, social, and search. We map the journalists, publications, and conversations that matter most to you across South Africa.
Week 1-2 -
Strategy & Messaging
We agree the PR strategy and core messaging: the stories you want to own, the audiences you want to reach, and the outlets we will target. Spokespeople are briefed, key messages are locked, and we set clear goals so everyone knows what success looks like.
Week 2-3 -
Pitch & Publish
We write and distribute press releases, pitch story angles to journalists, place thought-leadership and content PR, and secure interviews and features. Every piece of outreach is tailored to the outlet and tracked so we know what is landing.
Month 1-3 -
Protect & Sustain
We keep monitoring sentiment, manage any issues as they arise, and sustain a steady drumbeat of coverage and content. Reputation is not a one-off campaign, so we keep your brand present, credible, and ready to respond when the moment calls for it.
Ongoing -
Report & improve
Monthly reports in plain language: coverage secured, reach, sentiment, and share of voice. We review what worked, refine the strategy, and keep building your reputation month after month.
What makes us different
Why South African brands choose Juicy Designs for PR
Strategy-led PR. Real relationships with real journalists. No reporting fluff, no lock-in. Earned coverage that builds lasting trust.
Real South African media relationships
Good PR is not a database blast. We have spent years building genuine relationships with South African journalists, editors, and producers, so when we pitch your story it gets read by someone who knows us. That trust is the difference between a release that gets ignored and coverage that actually lands in the outlets your audience reads.
Proven, since 2015.
Juicy Designs has been building South African brands since 2015 and holds a 4.9-star Google rating from 200+ reviews. We have served 64+ clients across the country and we work month-to-month with no lock-in, because we would rather keep your business by earning it. PR is integrated with the rest of our marketing, so coverage works hand in hand with social, content, and search.
Founder-led. Plain-language reporting.
You will not be handed off to a junior reading from a template. Founders Cobus and Wynand are directly involved in strategy and in the room when reputation is on the line. Every monthly report covers three things in plain language: what coverage we secured, what it achieved, and what we are doing next. No jargon, no vanity metrics.
Frequently asked questions
Got questions?
Straight answers about PR and communications for South African brands. No jargon, no runaround.
Does Juicy Designs offer PR and communications services in South Africa?
Yes. Juicy Designs is a public relations and communications agency serving businesses across all of South Africa. We handle media relations, press releases, reputation management, content PR, crisis communications, and influencer and media partnerships. The agency is founder-led, was established in 2015, holds a 4.9-star Google rating from 200+ reviews, and works with clients nationwide on month-to-month retainers with no lock-in.
How much does a PR agency cost in South Africa?
PR pricing depends on scope. A focused media relations retainer is different from a full programme covering press office, reputation management, content PR, and crisis support. We build month-to-month PR retainers with no lock-in, so you can scale up around launches and scale back between campaigns. Tell us your goals and we will put together a clear, fixed monthly quote. See our pricing or request a quote.
What does a PR and communications agency actually do?
A PR agency manages how your brand is seen and talked about. That includes earning coverage in South African media, writing and distributing press releases, shaping your reputation across owned and earned channels, producing thought-leadership and content PR, protecting you during a crisis, and building partnerships with media and influencers. The aim is credible third-party visibility that advertising alone cannot buy.
How long does PR take to show results?
Media relations can land coverage within the first few weeks when there is a strong, newsworthy story. Reputation and authority building compound over months as journalists, audiences, and search engines repeatedly encounter your brand in credible contexts. Crisis communications work in hours and days. We set clear expectations for each workstream at the start, so you always know what good looks like and when to expect it.
Can you handle a PR crisis or reputation issue?
Yes. We provide crisis communications and reputation management for South African businesses. We help you respond quickly and calmly with holding statements, media handling, stakeholder messaging, and a recovery plan to rebuild trust afterwards. Because we are founder-led, you deal directly with senior people when it matters most, not a junior reading from a script.
Client results
Real PR results from South African clients
Brands that chose earned media and reputation as their growth channel.
“We had a reputation issue that was spreading fast and we were panicking. Juicy Designs stepped in within hours, helped us craft the right response, handled the media calls, and gave us a plan to rebuild trust. Their calm, founder-led approach kept us steady. Three months on, the narrative is firmly back in our favour.”
“We’re a fintech startup and nobody knew who we were. Juicy Designs built a content PR programme around our founder: by-lined articles, expert commentary, and data stories that journalists actually wanted. Within eight months he was being quoted as a voice on the sector. That credibility opened doors with investors and partners we could not reach before.”
Trusted by
South African brands growing through earned media
From healthcare and property to fintech and consumer brands, Juicy Designs helps South African businesses earn coverage, build authority, and protect their reputation.
+ 50 more clients across healthcare, property, fintech, consumer brands, and professional services.
Credentials
Certified & trusted
Founder-led. Honest counsel. Transparent reporting. Serving all of South Africa from our Pretoria studio.
Google Partner
Premium agency certification
POPIA Compliant
Data protection certified
Meta Business Partner
Ads & Instagram expertise
TikTok Certified
TikTok ads specialist
HubSpot Platinum
Marketing automation
WCAG AA Compliant
Accessibility certified
Verified on Clutch
Clutch.co client reviews
Juicy Designs was founded in Pretoria in 2015 by Cobus van der Westhuizen (Co-founder & CEO) and Wynand van der Westhuizen (Co-founder & Creative Director). All certifications are held by active team members. Serving brands across South Africa remotely since 2015.