Remarketing and Retargeting
REMARKETING AND RETARGETING
Most people do not buy on the first visit. Remarketing brings them back, and because they already know you it is usually the cheapest conversion in the account. From R6,000/mo.
Juicy Designs runs remarketing and retargeting campaigns for South African businesses across Google Display, Google Search, Meta and YouTube, reaching people who have already visited the website without converting. Remarketing is normally the lowest cost per conversion in an account, because you are advertising to people who have already shown interest rather than buying attention from strangers. It is also the part most commonly set up badly. The three errors we see repeatedly are audiences that still include people who already enquired, so your most engaged customers keep seeing ads for something they have bought; no frequency cap, so a small audience is shown the same creative until the brand becomes an irritation; and membership windows that bear no relation to the sales cycle, chasing people for ninety days on a decision they made in a week. We build audiences from GA4 with proper exclusions, set caps and windows against your actual buying cycle, and handle consent correctly so tracking only fires for visitors who accepted. Remarketing is usually run alongside a search or social campaign rather than on its own, since it needs site traffic to work with. From R6,000 per month, month-to-month, with ad spend billed to you directly by Google or Meta and never marked up.
What's included
Bringing back the people who already looked
Audiences, caps and creative built for people who already know who you are.
Audience building in GA4
Segments that reflect intent rather than one blanket list: everyone who did not convert, people who viewed a specific service page, and people who started a form and abandoned it. Each deserves a different bid and a different message.
Exclusions done properly
People who already enquired are removed, along with job applicants, existing customers and your own staff. Advertising to converters is the most common and most expensive remarketing mistake, and it is invisible unless someone checks.
Frequency caps and windows
Caps so a small audience is not shown the same ad relentlessly, and membership durations matched to your sales cycle: days for urgent services, weeks for considered purchases, not ninety days for everything.
Search remarketing (RLSA)
Bidding differently when a previous visitor searches again on Google. Higher intent than display, and it lets you compete on searches that would otherwise be uneconomic.
Meta and Instagram retargeting
Pixel-based audiences across Facebook and Instagram, including people who engaged with your content or watched a video rather than only site visitors.
Consent-compliant tracking
Under POPIA, tracking that profiles an identifiable person needs consent before it fires. We configure the consent gate so audiences build from visitors who accepted, rather than assuming.
How we work
Simple, transparent, results-focused
Here is what working with Juicy Designs on remarketing looks like from day one.
-
Discover
We learn your business, market and goals, audit what you have, and identify the fastest opportunities to grow. Everything starts with understanding your customers.
Week 1 -
Strategy
We build a clear marketing roadmap with prioritised actions, channels and targets, agreed with you before any spend goes live.
Week 1-2 -
Launch
We build and launch your campaigns, content and assets, with tracking in place from day one so every rand is measured.
Week 2-4 -
Optimise
We review performance continuously and shift budget and effort towards what is working, rather than leaving a campaign to run untouched.
Ongoing -
Report and grow
You get clear monthly reporting on the numbers that matter, with a founder on the call to explain what changed and what happens next.
Monthly
Indicative pricing
Remarketing packages
Indicative monthly retainers. Every engagement is scoped to your goals. All packages are month-to-month with no lock-in. See full pricing.
Starter
from R6,000
Core channels to get you growing, with monthly reporting and a clear plan. Ideal for smaller budgets getting started.
Growth
scoped
A broader, multi-channel programme for businesses ready to scale enquiries and revenue. Most popular tier.
Custom
let's talk
A fully bespoke programme for larger or more complex needs, scoped around your targets and budget.
What makes us different
Why South African businesses choose Juicy Designs
Strategy-led marketing. No fluff. Real leads, real revenue, real reporting.
We exclude the people who already bought
It sounds obvious and it is missing from most accounts we take over. Your most engaged audience should not be shown ads for something they have already enquired about.
Founder-led delivery
Cobus and Wynand lead your strategy directly. You get senior marketers who have run this since 2015, not a junior working from a template.
Month-to-month, no lock-in
No long-term contracts. We keep your business by producing results you can see in the reporting, not by holding you to a twelve-month term.
Frequently asked questions
Got questions?
Straight answers about remarketing in South Africa. No jargon, no runaround.
What is remarketing and how is it different from retargeting?
In practice the two words mean the same thing and are used interchangeably. Both describe showing ads to people who have already visited your website or engaged with your content. Google tends to say remarketing and Meta tends to say retargeting, which is where the two words come from rather than any real difference in what happens.
How much traffic do I need before remarketing works?
Google requires a minimum audience size before a list can serve, currently 100 active users for Display and higher for search remarketing. A site with 300 visitors a month will not reach that on a 30-day window, so the membership duration is widened to 90 or 180 days to let the list accumulate. If a campaign is eligible but never spends, an undersized audience is almost always why.
What does remarketing cost in South Africa?
Management starts from R6,000 per month, month-to-month with no lock-in, and ad spend is billed to you directly by Google or Meta with no markup. Display remarketing budgets are usually modest, because the audience is small by definition and a large budget simply will not spend. It is normally the cheapest cost per conversion in an account.
How long should I keep showing ads to someone?
Match the window to your sales cycle. Seven to thirty days for urgent services, where somebody who has not bought within a week has bought elsewhere. Thirty to ninety days for considered purchases such as renovations or professional services. Beyond ninety days you are mostly paying to irritate people who decided against you, and the brand cost outweighs the marginal conversion.
Does POPIA affect remarketing?
Yes. Remarketing tags profile an identifiable person, so consent is required before they fire, which means a consent banner that genuinely withholds the tags rather than one that announces cookies while setting them anyway. Your audiences then build only from visitors who accepted, which makes them smaller and entirely lawful. We configure this as part of setup.