Tourism Marketing
TOURISM MARKETING
Travellers dream, research and book online long before they arrive. We help South African lodges, tour operators and travel brands win direct bookings with content, social and search that inspire. Tourism marketing from R7,500/mo.
Juicy Designs is a tourism marketing agency that helps South African lodges, tour operators, guesthouses and travel brands win direct bookings through digital marketing. Tourism marketing spans a long, dream-led journey: travellers are inspired on social media, research extensively across Google and review sites, compare options for weeks, and increasingly want to book direct rather than hand a commission to a global platform. We build the inspiring content, social campaigns and search visibility that capture demand at every stage, from first dream to confirmed booking, for both domestic and international travellers. We help you reduce dependence on online travel agents by driving more direct bookings through your own website, and we tell the story of your destination in a way that converts browsers into guests. Tourism marketing packages start from R7,500 per month, are month-to-month with no lock-in, and are reported on the direct bookings and enquiries that grow your revenue.
What's included
Everything to win more direct bookings
Inspiring content, social and search for South African lodges, tours and travel brands.
Destination content
Travel is sold on dreams. We produce the stunning photography, video and storytelling content that inspires travellers to choose your destination and book direct rather than through a platform.
Social media for travel
Instagram, Facebook and TikTok are where travel inspiration begins. We run organic and paid social that puts your destination in front of the right travellers, both local and international, at the dreaming and planning stages.
Travel SEO and search
Travellers research extensively on Google. We optimise your site for destination and accommodation searches and run targeted ads so you appear when travellers are actively planning and booking their trip.
Direct booking growth
Every direct booking saves you commission. We optimise your booking journey and run campaigns that drive travellers to book on your own site, reducing your dependence on online travel agents.
Reviews and reputation
Reviews are decisive in travel. We build a steady review-generation process across Google and travel platforms so your reputation keeps attracting new guests.
Booking reporting
Monthly reporting on enquiries, direct bookings and return on spend, so you can see exactly which campaigns and channels fill your rooms and tours.
How we work
Simple, transparent, results-focused.
Here is what working with Juicy Designs on tourism marketing looks like from day one.
-
Discover
We learn your business, market and goals, audit what you have, and identify the fastest opportunities to grow. Everything starts with understanding your customers.
Week 1 -
Strategy
We build a clear marketing roadmap with prioritised actions, channels and targets, agreed with you before any spend goes live.
Week 1-2 -
Launch
We build and launch your campaigns, content and assets, with tracking in place from day one so every rand is measured.
Week 2-4 -
Optimise
We watch the data and optimise continuously, doubling down on what works and cutting what does not, to keep improving your return.
Ongoing -
Report and grow
Plain-language monthly reports show what moved, why, and what is next. We keep scaling the channels that grow your business.
Ongoing
Indicative pricing
Tourism Marketing packages
Indicative monthly retainers. Every engagement is scoped to your goals. All packages are month-to-month with no lock-in. See full pricing.
Starter
from R7,500
Core channels to get you growing, with monthly reporting and a clear plan. Ideal for smaller budgets getting started.
Growth
scoped
A broader, multi-channel programme for businesses ready to scale enquiries and revenue. Most popular tier.
Custom
let's talk
A fully bespoke programme for larger or more complex needs, scoped around your targets and budget.
What makes us different
Why South African travel brands choose Juicy Designs
Strategy-led marketing. No fluff. Real leads, real revenue, real reporting.
Built for direct bookings
We focus on driving bookings through your own website, reducing your reliance on commission-charging platforms while telling the story of your destination beautifully.
Founder-led and creative
Cobus and Wynand lead your strategy directly. You get senior creative marketers who understand the travel funnel, not a junior reading a template.
Month-to-month, no lock-in
No annual contracts. We earn your business every month. Founded in 2015, 4.9 stars from 214 reviews and an average 4.8x ROAS across clients.
Frequently asked questions
Got questions?
Straight answers about tourism marketing in South Africa. No jargon, no runaround.
How much does tourism marketing cost in South Africa?
Juicy Designs tourism marketing packages start from R7,500 per month. The investment depends on the channels and content involved, typically content production, social media and travel SEO, and your booking targets. All packages are month-to-month with no lock-in.
Can you help us get more direct bookings?
Yes. Reducing reliance on commission-charging platforms is central to what we do. We optimise your booking journey and run campaigns that drive travellers to book direct on your own website, with reporting tied to direct bookings and enquiries.
Do you market to international travellers?
Yes. We run campaigns for both domestic and international audiences, targeting travellers by location, interest and travel intent across social and search so your destination reaches the right people at the dreaming and planning stages.
Do you produce travel content and photography?
Yes. Inspiring content is the heart of tourism marketing. We produce the photography, video and storytelling that makes travellers choose your destination, then put it to work across social and your website.
Do you work with travel brands outside Pretoria?
Yes. We are Pretoria-based and work with lodges, tour operators and travel brands across South Africa. Most tourism marketing is delivered online and can target travellers anywhere.