Website Redesign
WEBSITE REDESIGN
Most redesigns lose traffic, because the redirects were an afterthought and the pages that were converting got redesigned away. We rebuild sites without either happening. From R18,000.
Juicy Designs rebuilds existing South African business websites to be faster, mobile-first and better at converting, without losing the Google rankings the current site already has. The two things that go wrong in a redesign are predictable. The first is redirects: when old URLs are not mapped to their new equivalents, the rankings and links built up over years point at nothing, and organic traffic falls within days of launch. The second is that the elements which were quietly converting, the phone number in the header, the plain page that answered an objection, the specific copy that closed the doubt, get replaced by something that looks better and works worse. We start every redesign by recording what the current site ranks for and converts at, so we know what has to survive. Then we rebuild for speed, mobile and conversion, map every URL before launch, and compare the numbers afterwards. Redesigns start from R18,000, and we will tell you when improving your existing site is the better purchase.
What's included
A rebuild that keeps what works
Faster, mobile-first and better converting, with the rankings and enquiries you already have protected.
Baseline before we touch anything
We record what your current site ranks for, what it converts at and which pages produce enquiries. Without that baseline nobody can tell afterwards whether the new site is better, and most redesigns are judged on opinion instead.
URL mapping and redirects
Every old URL mapped to its new equivalent before launch, not after. This is the single most common cause of traffic loss in a redesign and it is entirely preventable.
Speed and Core Web Vitals
Rebuilt to load in under three seconds on mobile data, which is how most South African visitors arrive. Compressed images, lean templates and sensible hosting rather than a heavy page builder.
Mobile-first build
Designed for the phone first and the desktop second, because that is the order your traffic arrives in and the version Google indexes.
Conversion-focused layout
Tappable phone number, WhatsApp, short forms, visible pricing and proof. We keep the elements that were already converting rather than redesigning them away.
Search structure preserved and improved
A page per service and per area you serve, correct titles and headings, structured data. Where the old site had one services page, the new one has several.
How we work
Simple, transparent, results-focused
Here is what working with Juicy Designs on website redesign looks like from day one.
-
Discover
We learn your business, market and goals, audit what you have, and identify the fastest opportunities to grow. Everything starts with understanding your customers.
Week 1 -
Strategy
We build a clear marketing roadmap with prioritised actions, channels and targets, agreed with you before any spend goes live.
Week 1-2 -
Launch
We build and launch your campaigns, content and assets, with tracking in place from day one so every rand is measured.
Week 2-4 -
Optimise
We review performance continuously and shift budget and effort towards what is working, rather than leaving a campaign to run untouched.
Ongoing -
Report and grow
You get clear monthly reporting on the numbers that matter, with a founder on the call to explain what changed and what happens next.
Monthly
Indicative pricing
Website Redesign packages
Indicative monthly retainers. Every engagement is scoped to your goals. All packages are month-to-month with no lock-in. See full pricing.
Starter
from R6,000
Core channels to get you growing, with monthly reporting and a clear plan. Ideal for smaller budgets getting started.
Growth
scoped
A broader, multi-channel programme for businesses ready to scale enquiries and revenue. Most popular tier.
Custom
let's talk
A fully bespoke programme for larger or more complex needs, scoped around your targets and budget.
What makes us different
Why South African businesses choose Juicy Designs
Strategy-led marketing. No fluff. Real leads, real revenue, real reporting.
We will tell you not to rebuild
If your site converts well and the structure is sound, improving it for R8,000 to R20,000 beats rebuilding it. We say so, even though it is the smaller invoice.
Founder-led delivery
Cobus and Wynand lead your strategy directly. You get senior marketers who have run this since 2015, not a junior working from a template.
Month-to-month, no lock-in
No long-term contracts. We keep your business by producing results you can see in the reporting, not by holding you to a twelve-month term.
Frequently asked questions
Got questions?
Straight answers about website redesign in South Africa. No jargon, no runaround.
Will a redesign hurt my Google rankings?
Only if it is done badly, and the usual culprit is redirects. Rankings attach to individual URLs, so when a rebuild changes addresses without mapping old to new, the authority those pages built up points at nothing and traffic falls within days. We map every URL before launch and keep the content that was ranking, which is why a well-run redesign holds its position and often improves it.
How much does a website redesign cost in South Africa?
From R18,000 for a standard business site of five to twelve pages, and R35,000 to R80,000 for larger or e-commerce sites. If the structure is sound and the problem is conversion rather than the platform, improving the existing site runs R8,000 to R20,000 and is frequently the better purchase. All figures exclude VAT.
How long does a redesign take?
Four to eight weeks for a standard business site, from briefing to launch. Content is usually what determines the timeline rather than the build, so projects where the copy and photographs are ready at the start finish considerably earlier.
Should I redesign or just improve my current site?
Rebuild when something structural forces it: the site is not usable on a phone, it cannot be edited without a developer, the platform is unsupported, or the branding has changed. Improve when the structure is fine and the problem is conversion, appearance or speed. We will measure your conversion rate first and tell you which applies.
What happens to my content and images?
They come across, and the ones that were working stay. We audit which pages earn traffic and enquiries before rebuilding, so nothing that produces business gets removed for design reasons. Anything thin or duplicated is consolidated rather than carried over.