What we do on WordPress
WordPress SEO Services
Every lever that moves a WordPress site up the rankings, handled in-house. We work in your existing install, so there is no rebuild and no disruption to the content you already publish.
SEO Plugin Setup: Yoast or Rank Math
We configure one SEO plugin per site and configure it correctly. Yoast has the longest track record and a clean interface; Rank Math packs more into its free tier, including multiple focus keywords, built-in schema types and a redirect manager. Whichever we use, we set up title templates, meta defaults, breadcrumbs, social meta and the XML sitemap, then disable any duplicate SEO output. We never run two SEO plugins at once because that produces conflicting tags and broken sitemaps.
Plugin Bloat & Speed
The single most common reason a WordPress site is slow is too many plugins loading CSS and JavaScript on every page. We audit every active plugin, remove redundant ones, replace heavy plugins with lighter alternatives, and add a proper caching layer. Page builders like Elementor and Divi are convenient but ship bulky markup, so we tune or replace them where they hurt performance. A lean install loads faster, costs less to host, and ranks better.
Hosting & Core Web Vitals
Cheap shared hosting is often the hidden bottleneck behind a slow WordPress site, and Core Web Vitals are a confirmed Google ranking signal. We measure Largest Contentful Paint, Cumulative Layout Shift and Interaction to Next Paint, then fix the real causes: render-blocking scripts, no caching, slow server response and unsized media. Where the host is the limit, we recommend faster managed WordPress hosting that keeps server response times low for South African visitors.
Permalinks & URL Structure
WordPress defaults to ugly query-string URLs unless permalinks are set. We move sites to clean, keyword-friendly post-name permalinks, fix category and tag bloat that creates thin archive pages, and set canonical tags so duplicate URLs do not split ranking signals. When a permalink structure has to change on a live site, we map old URLs to new ones with 301 redirects so you keep the authority you have already earned.
Theme Code Quality
A bloated or poorly coded theme undermines everything else. We check that your theme outputs clean semantic HTML, a single H1 per page, a logical heading hierarchy and valid markup, and that it does not load dozens of fonts and scripts you never use. Where a theme is the problem, we tune the child theme or recommend a lighter, faster one rather than papering over it with yet another plugin.
Schema Markup & XML Sitemaps
We implement accurate schema, Organization, LocalBusiness, Article, FAQ, Breadcrumb and Product where relevant, using your SEO plugin or hand-coded JSON-LD so it stays valid. We also make sure the XML sitemap only lists indexable pages, excludes thin tag and author archives, and is submitted to Google Search Console and Bing Webmaster Tools so new content gets discovered fast.
Image Optimisation
WordPress media libraries are full of oversized, uncompressed images that wreck page speed. We compress and convert images to WebP, set correct dimensions to prevent layout shift, add descriptive alt text for accessibility and image search, and serve responsive sizes so mobile users do not download desktop-sized files. On image-heavy WordPress sites this alone can transform Core Web Vitals.
Security, Uptime & Technical SEO
A hacked or frequently down WordPress site loses rankings fast, and outdated plugins are the most common attack vector. We keep core, themes and plugins patched, harden logins, monitor uptime, and enforce HTTPS. On the technical side we fix crawl errors, broken internal links, orphaned pages, indexation problems and render-blocking resources, the full technical SEO layer that WordPress sites quietly accumulate over time.
