The people behind Juicy Designs

Juicy Designs is a founder-led digital marketing agency in Pretoria (Tshwane), founded in 2015 and still run day to day by the people who started it. Cobus van der Westhuizen leads the digital marketing side of the business, Wynand van der Westhuizen leads the creative side, and Lenata Oosthuizen fact-checks everything the agency publishes. There is no account-manager layer and no pool of juniors doing the work behind the scenes. The three people on this page are the people you deal with.

That structure shapes the results. Across 64+ clients, the agency holds a 4.9-star Google rating from more than 200 reviews, and paid campaigns average a 4.8x return on ad spend, roughly double the industry average. A small team cannot hide weak work behind process, so the work has to hold up on its own.

How the founder-led model works

Most agencies split strategy and delivery: a senior person wins the account, then hands it to a junior team to execute. Juicy Designs does not work that way. The founder who plans your campaign is the founder who builds it, runs it and reports on it, so nothing gets lost in a handover between sales and delivery.

Cobus, co-founder and CEO, is Google Ads certified with more than 15 years in digital marketing, and he leads every Google Ads account the agency runs. Wynand, co-founder and Creative Director, is a Meta Business Partner and leads the design, branding and social side. Between them they cover the two halves of digital marketing that agencies most often keep in separate departments: performance and creative.

The agency also works without long-term contracts. Clients stay because the monthly results justify the spend, not because a clause says they must. That keeps the incentive honest: every month has to earn the next one.

How our content is written and checked

Every article on this site follows the same editorial workflow. One founder authors the piece, the other founder reviews it, and Lenata fact-checks the claims, figures and sources before anything goes live. Nothing is published on one person's say-so.

Lenata's role exists because marketing content has a credibility problem: statistics get repeated without sources, and advice gets recycled without anyone testing it. Her job is to catch that before you read it. The full process, including how we handle corrections, is documented in our editorial policy.

Bylines on every blog post link back to the individual bios above, so you can always see who wrote a piece, who reviewed it and who checked the facts.

Working with the team

Quotes are request-based. Tell us what you need through the quote form or the contact page and a founder will come back to you with a proposal within four working hours. Because the person who scopes the brief is the person who will do the work, the proposal reflects what the job actually involves.

If you want more background on the agency, the about page covers the story since 2015 and our portfolio shows recent work for South African businesses. To see the editorial roles in practice, any post on the blog carries its author, reviewer and fact-checker at the top.