Web Design

Do I Own My Website if an Agency Built It for Me?

Not automatically. What ownership actually depends on, the six accounts that should be in your name, and how South African copyright treats paid design work.

What you do and do not own when an agency builds your website, and how to fix it before it becomes a problem.

Do I Own My Website if an Agency Built It for Me?, Juicy Designs

TL;DR: Quick Answer

Not automatically. What ownership actually depends on, the six accounts that should be in your name, and how South African copyright treats paid design work.

Key takeaways

  • Very cheap quotes (under R5,000) almost always exclude copywriting, SEO, custom design and post-launch support
  • Professional copywriting can represent 20-35% of a total website project cost, and is worth it for search visibility
  • On-page SEO built into the website at launch costs a fraction of what it costs to retrofit after the site is live
  • Hosting, SSL, domain and maintenance add R3,000-R10,000 per year on top of build cost
  • E-commerce adds significant cost due to payment gateway integrations, product data, security requirements and checkout UX
  • Timeline and client responsiveness directly affect cost: slow feedback rounds extend agency hours

Not automatically, and this catches out more South African small businesses than any other website issue. Ownership depends on what the contract says and, more practically, on whose name the accounts are in. Plenty of businesses own the design in principle and cannot do anything with it.

The six things that decide it

AssetShould beWhy it matters
Domain nameRegistrar account in your nameThe one asset that cannot be rebuilt
HostingAccount in your nameControls whether the site stays online
Website adminAdministrator login you holdControls whether you can change anything
Content and imagesYours, with licences in your nameDetermines what you can reuse
Custom codeAssigned to you in writingCopyright does not transfer by default
Analytics and Search ConsoleProperties you ownYears of data you cannot recreate

The domain is the critical one. Everything else can be rebuilt at a cost. A domain held by someone who will not release it is a problem money may not solve.

Under the Copyright Act, the person who creates a work generally owns the copyright in it. There are exceptions, notably work created by an employee in the course of employment, and commissioned photographs.

For a website built by an agency or freelancer, the practical position is that paying the invoice does not by itself transfer copyright. It has to be assigned in writing. Most reputable agencies include this; many informal arrangements do not, and neither side thinks about it until the relationship ends.

This is worth getting right before the project rather than after.

What you are usually licensed rather than given

Themes and plugins. Licensed, not owned. Check the licence is registered to you, otherwise updates stop when the agency's licence lapses.

Stock photography. Licensed to whoever bought it, sometimes for a specific use. If you want to reuse an image on a brochure, check what the licence permits.

Fonts. Web font licences are often tied to a domain or a page-view volume.

Proprietary agency frameworks. Some agencies build on their own system and license it to you. That is a legitimate model, but it means leaving requires a rebuild, so you should know before you sign rather than after.

Subscription websites

Monthly website packages, common in South Africa at R500 to R2,000 a month, usually mean you are renting. Stop paying and the site goes offline. Some include a buyout, many do not.

That can be a reasonable trade for a business that wants no upfront cost and no maintenance responsibility. It is only a problem when the business does not realise that is what it bought.

Ask directly: if I stop paying, what happens to the site, and can I take it with me?

How to check your position today

Try to log in to each of the six. Not "do I have the password somewhere", but log in now.

Look up your domain on a WHOIS service and see whose details are on it. Check whether the hosting invoice comes to you or to the agency. Confirm you are an administrator on the website rather than an editor.

Then read the contract for the words assign, licence, ownership and intellectual property.

Fixing it

Do this while the relationship is ordinary, not while you are leaving. "We are tidying up our records" is a perfectly reasonable reason, and access requests are routine before a departure and fraught after one.

Ask for the domain to be transferred to a registrar account in your name, for hosting to be moved to your account with the agency added as a user, for an administrator login, and for written confirmation that the design and any custom code are assigned to you.

A reasonable agency does all of this without argument. Resistance tells you something worth knowing.

Juicy Designs registers every domain and hosting account in the client's name, and assigns the work in writing. See web design or get in touch. Related: switching agencies.

Frequently asked questions

Do I own my website if an agency built it for me?

Not automatically. Ownership depends on what the contract says and, more practically, on whose name the domain, hosting and site accounts are in. Many small businesses discover they own the design but not the means to use it.

What should I own?

The domain registration, the hosting account, the website admin login, the content and images, and any custom code you paid to have written. All in your name, with the agency added as a user.

What if the agency holds my domain?

Ask for it to be transferred to a registrar account in your name. A reasonable agency does this without argument. If they refuse or delay, that is a serious warning sign, because the domain is the one asset that cannot be rebuilt.

Do I own the design if I paid for it?

Under South African copyright law the creator generally owns the work unless the contract assigns it to you in writing or it was made by your employee. Paying an invoice does not by itself transfer copyright, so it needs to be stated.

What about a website subscription or template licence?

With subscription websites you are usually renting rather than owning, and the site stops when payment stops. Theme and stock image licences are also typically licensed to the buyer, so check whether the licence is in your name.

Wynand van der Westhuizen

Creative Director & Co-founder, Juicy Designs, Pretoria

Wynand co-founded Juicy Designs in 2015 and leads creative direction and client strategy. A Meta Business Partner, he owns client relationships across automotive, entertainment, retail and professional services, and reviews published content for accuracy and brand fit.

  • Co-founder & Creative Director, Juicy Designs, established 2015
  • Meta Business Partner
  • 64+ South African clients, 4.9-star Google rating
  • Specialist in brand, creative & paid social
  • Reviewed and updated June 2026