Lenata Oosthuizen is the Content Editor at Juicy Designs. She fact-checks and edits published articles, verifying claims against primary sources before anything goes live.
Background
Lenata handles the editorial and fact-checking layer at Juicy Designs. Every article that carries a "fact checked by" line has been through her review, where claims are traced back to primary sources, figures are verified, and the copy is edited for clarity and house style. This is the step that turns a draft into something a reader and a search engine can trust.
Juicy Designs is a founder-led digital marketing agency in Pretoria (Tshwane), founded in 2015. The agency publishes guides, explainers and research aimed at South African business owners, and much of that content leans on numbers: statistics, dates, platform rules and third-party figures that change without warning. Lenata's role exists because those details have to be right on the day an article goes live, and because someone has to own that responsibility by name.
Areas of expertise
EditingFact-checkingSource verificationCopy editingEditorial standardsProofreading
What Lenata works on at Juicy
- Fact-checking articles against primary sources before publication
- Editing copy for clarity, accuracy, and house style
- Maintaining editorial standards across the content programme
- Flagging unsupported claims for revision before sign-off
How the fact-checking process works
Every article passes through three sets of hands before publication. One co-founder writes it, the other reviews it, and Lenata fact-checks it last. Cobus van der Westhuizen, co-founder and CEO, is Google Ads certified and has spent more than 15 years in digital marketing. Wynand van der Westhuizen, co-founder and Creative Director, is a Meta Business Partner. Whichever of the two authors a piece, the other challenges it first, so by the time it reaches Lenata the argument has already been tested and her review can focus on one question: is each claim actually true?
Her check runs line by line. Statistics are traced back to the original study or dataset, not to the blog post that quoted them. Names, dates, prices attributed to third parties and claims about how platforms work are verified against the source itself. Anything she cannot verify is flagged back to the author, who must either produce a source or cut the claim. The full process, including how corrections are handled after publication, is set out in the Juicy Designs editorial policy.
Why a dedicated fact-checker matters
Because marketing content only earns trust if it is accurate, and accuracy does not happen by accident. Search engines and AI assistants now quote agency content directly, so a wrong figure does not just mislead one reader; it gets repeated wherever that page is cited. A named fact-checker with a documented process is the difference between "we try to get things right" and a step that cannot be skipped.
The same standard applies to what Juicy Designs says about itself. When the site states that the agency holds a 4.9-star Google rating from more than 200 reviews, has worked with 64+ clients, or delivers an average return on ad spend of 4.8x, roughly double the industry average, those figures go through the same verification as everything else. If a number cannot be supported, it does not get published.
Connect
Reach Lenata and the team through the Juicy Designs contact page.
If you would like the team to look at your marketing, quotes are request-based: send your brief through the contact page and a person, not an automated tool, replies with a proposal within four working hours. Juicy Designs works without long-term contracts.
All articles fact-checked by Lenata follow the Juicy Designs editorial policy.