Brand Strategy & Rebranding
A brand strategy agency for South African businesses. We build positioning, visual identity, and brand guidelines that make you clear, credible, and consistent. Founder-led, no lock-in, brand projects from R15,000.
Yes. Juicy Designs is a founder-led brand strategy and rebranding agency serving businesses across South Africa. We handle brand positioning, visual identity and logo design, brand guidelines, messaging, and full brand rollout. Creative is led by co-founder Wynand van der Westhuizen. Founded in 2015, we hold a 4.9-star Google rating from 200+ reviews and have worked with 64+ clients. Brand projects start from R15,000 with no lock-in.
Strategy first. Then identity.
Positioning, visual identity, and brand guidelines three building blocks that turn a vague brand into one that is clear, credible, and consistent everywhere it shows up.
Before a single colour is chosen, we work out what your brand stands for. Who you serve, what makes you different, how you sound, and the promise you make. This positioning becomes the brief that directs every design and messaging decision that follows, so your brand is built on a clear foundation rather than guesswork.
Explore brandingYour strategy made visible. We design a logo, colour palette, typography, and supporting graphic elements that fit your positioning and stand out in your market. Every asset is built to work across web, print, social, and signage, so your brand looks deliberate wherever a customer meets it. Brand projects from R15,000.
Explore design & brandingA brand only works if it is applied consistently. We document your identity in clear brand guidelines and roll it out across your website, stationery, social templates, and marketing collateral. Your team and suppliers can apply the brand correctly without coming back to us for every decision.
Explore graphic designEverything we offer for brand strategy
From sharpening your positioning to rolling out a full rebrand, here is how Juicy Designs builds brands for South African businesses.
We define where your brand sits in the market and why customers should choose you. Through a focused discovery process we map your audience, competitors, value proposition, and brand personality, then write a positioning statement and messaging hierarchy that anchors everything else. This is the strategic brief that keeps your identity, website, and marketing pulling in the same direction. Brand projects from R15,000 see full pricing.
Learn moreYour logo is the start, not the whole job. We design a complete visual identity: primary and secondary logos, colour palette, typography system, iconography, and supporting graphic devices. Everything is crafted to express your positioning and to scale cleanly from a favicon to a billboard. You receive master files in every format you need, plus web-ready and print-ready exports. Visual identity design projects from R15,000 see full pricing.
Learn moreA brand only holds together if everyone applies it the same way. We document your identity in a clear, practical guidelines file covering logo usage and clear space, colour values (digital and print), typography rules, imagery and photography direction, and tone of voice. It is written for real use by your team, printers, and developers, so your brand stays consistent across every touchpoint long after the project ends.
Learn moreWhen a brand has outgrown its look, merged, changed direction, or simply started to feel dated, a rebrand resets perception. We assess what to keep and what to replace, so you protect hard-earned recognition while fixing what no longer works. The process covers refreshed positioning, a modernised visual identity, updated messaging, and a phased rollout plan. As a rebranding agency for South African businesses, we make change feel deliberate, not disruptive.
Learn moreHow your brand sounds matters as much as how it looks. We craft your core message, tagline options, value propositions, and a tone of voice your whole team can write in. From your homepage headline to your social captions, your words become consistent, confident, and unmistakably yours. Clear messaging makes every other marketing effort work harder, because people understand what you do and why it matters.
Learn moreA new brand needs to land everywhere customers meet you. We roll your identity out across your website, stationery, email signatures, social media templates, presentations, signage, and marketing collateral. Because we also build websites, your new brand and your site can launch together as one cohesive system rather than two disconnected projects. We handle the production so the transition is clean and fast see full pricing.
Learn moreHow we work
Here’s what working with Juicy Designs on your brand strategy or rebrand looks like from day one.
We get to know your business, audience, and competitors. Through a structured discovery session and a brand audit, we surface what you stand for, where you sit in the market, and the gap your brand needs to fill.
Week 1We define your positioning, value proposition, personality, and messaging. This becomes the agreed brief that directs the visual identity, so every design choice is grounded in strategy rather than taste alone.
Week 1-2We design your logo, colour palette, typography, and supporting elements, then refine them with you across clear rounds of feedback. You see your brand applied to real-world examples, not just on a blank page.
Week 2-4We package your identity into brand guidelines and deliver every master file and export you need. You own it all outright, with no lock-in, so your team and suppliers can apply the brand confidently.
Week 4-5We roll your brand out across your website, social, and collateral, and stay on hand as you grow. Need a website to match? We build those too, so your brand and site launch as one system.
What makes us different
Strategy-led branding. Founder involvement on every project. No lock-in contracts. Brands built to last, not just to look good for launch.
We never start with a logo. Every brand we build begins with positioning: who you serve, what makes you different, and the promise you make. That strategy becomes the brief for the visual identity, so your brand is coherent and defensible, not just a pretty mark that looks the same as everyone else in your category.
Founded in 2015, Juicy Designs holds a 4.9-star Google rating from 200+ reviews and has worked with 64+ clients. Creative and brand work is led by co-founder Wynand van der Westhuizen, so a founder is hands-on with your project, not an account manager reading from a template.
No long contracts and no holding your files hostage. Brand projects start from R15,000 with a clear fixed quote up front. When we hand over, you own every master file and your brand guidelines outright, free to take them anywhere. We earn the next project by doing this one well.
Frequently asked questions
Straight answers about brand strategy and rebranding for South African businesses. No jargon, no runaround.
Yes. Juicy Designs is a founder-led brand strategy and rebranding agency serving businesses across South Africa. We handle brand positioning, visual identity and logo design, brand guidelines, messaging and tone of voice, and full brand rollout. Creative is led by co-founder Wynand van der Westhuizen. Brand projects start from R15,000 with no lock-in contracts.
Juicy Designs brand projects start from R15,000. The final figure depends on scope: a focused logo and visual identity refresh sits at the lower end, while a full rebrand covering positioning, naming, messaging, a complete visual identity system, and brand guidelines costs more. We scope every project up front with a fixed quote, so there are no surprises, and there is no lock-in contract. See pricing details here.
Brand strategy is the thinking: your positioning, audience, value proposition, personality, and messaging. Brand identity is how that strategy looks and sounds: your logo, colour palette, typography, imagery, and tone of voice. Strategy comes first because it directs every design decision. Juicy Designs delivers both, so your visual identity is built on a clear strategic foundation rather than guesswork.
Common triggers include a business that has outgrown its original look, a merger or new direction, a brand that feels dated against competitors, inconsistent application across touchpoints, or a move into new markets. A rebrand does not always mean starting from scratch. We often refresh and modernise an existing brand to keep hard-earned recognition while fixing what no longer works.
Yes. Every Juicy Designs identity project includes a brand guidelines document covering logo usage, colour values, typography, spacing, imagery direction, and tone of voice. Your team, printers, developers, and other suppliers can apply your brand consistently without coming back to us for every decision. You own the final files and the guidelines outright.
Client results
Businesses that sharpened their positioning and rebuilt their identity with Juicy Designs.
“Our old brand looked tired and said nothing about who we are. Juicy Designs started with the strategy, got our positioning spot on, then built an identity that finally feels like us. The brand guidelines mean our whole team applies it consistently. Working directly with the founder made all the difference.”
“We had grown well beyond the look we started with. Juicy Designs ran a proper discovery process, nailed our positioning against bigger competitors, and gave us a confident new identity. The logo, colours, and messaging all hang together now, and prospects take us more seriously. The fixed quote up front and no lock-in sealed it for us.”
“As a young fintech we needed to look established overnight. Juicy Designs built our positioning, tone of voice, and full visual identity, then launched it alongside our new website as one system. The messaging makes it instantly clear what we do. Investors and customers respond to it. It is the most cohesive our brand has ever been.”
Trusted by
From wellness and logistics to fintech and retail Juicy Designs helps South African businesses position, design, and roll out brands that last.
+ 50 more clients across wellness, logistics, fintech, retail, and professional services.
Credentials
Google Partner. Founder-led creative. Transparent fixed quotes. Serving businesses across South Africa from our Pretoria studio.
Google Partner
Premium agency certification
POPIA Compliant
Data protection certified
Meta Business Partner
Ads & Instagram expertise
TikTok Certified
TikTok ads specialist
HubSpot Platinum
Marketing automation
WCAG AA Compliant
Accessibility certified
Verified on Clutch
Clutch.co client reviews
Juicy Designs was founded in Pretoria in 2015 by Cobus van der Westhuizen (Co-founder & CEO) and Wynand van der Westhuizen (Co-founder & Creative Director), who leads our creative and brand work. All certifications are held by active team members. Serving businesses across South Africa since 2015.