“We needed a rebrand that would hold up in institutional investor meetings in Sandton and London. Juicy delivered a brand identity that holds its own at an international level. The strategy work gave our board a framework they could align on before a single logo was designed. Exceptional process, exceptional result.”
Branding & Logo Design Sandton
Brand Identity & Logo Design in Sandton
Sandton is SA’s corporate and financial heartland. Build a premium identity that holds its own in the boardroom. Logo design from R8,500. Full brand identity from R25,000. Brand strategy + identity from R65,000.
Juicy Designs is a brand identity and logo design agency serving Sandton businesses from our Pretoria studio. Sandton is South Africa’s corporate and financial capital JSE-listed financial services firms, asset managers, law firms, and multinational corporate headquarters all need brand identities that hold their own against global competitors. We’ve rebranded JSE-listed financial services companies, built brand systems for asset managers and professional services firms, and created identities for corporates headquartered in Sandton CBD. Our branding process is fully digital discovery workshops, concept development, and final delivery all managed remotely with the same rigour as in-person. Logo design from R8,500. Full brand identity system (logo, colour, typography, brand guidelines) from R25,000. Brand strategy + identity from R65,000. Average Sandton branding project: R25,000-R85,000. All files delivered in AI, EPS, SVG, PNG, and PDF you own them outright.
Three disciplines. One studio.
Choose your starting point
Brand strategy, visual identity, and brand implementation three distinct disciplines working together to build a Sandton brand that competes at the highest level.
Brand Strategy & Research
Your logo cannot save a weak brand strategy. We start with competitive analysis of your Sandton market, define your positioning, articulate your brand story, and build a messaging framework before we draw a single line. Financial services, asset managers, and professional services clients in Sandton need strategy that holds up in boardrooms ours does. Included in brand strategy packages from R65,000.
Explore Brand StrategyVisual Identity Design
Logo design, colour systems, typography, iconography, and the full visual language of your brand. We design identities that work at billboard scale and favicon size, in full colour and single-colour, across print and digital. Every Sandton brand identity we produce is tested against competitor brand environments before delivery. Full identity from R25,000.
Explore Visual IdentityBrand Implementation & Guidelines
A brand without guidelines is a brand that erodes. We produce rigorous brand guidelines documents, print-ready PDFs and, on request, web-based brand portals that ensure your Sandton team, print suppliers, and digital agencies all apply your brand consistently. Stationery design, office signage, and digital templates included in implementation packages.
Explore GuidelinesEverything we offer for Sandton brands
Six branding services. One Sandton focus
From startup logo to enterprise rebrand. Every service delivered with the same strategy-first, zero-compromise approach.
Logo Design
Professional logo design for Sandton businesses. We produce primary logo, secondary logo, and standalone icon all in every format you need for print, digital, signage, and embroidery. Every logo is delivered with light and dark variants, and tested across your key brand touchpoints. We research your Sandton competitive set before we start no generic marks that blend into the Sandton CBD skyline. Logo design from From R8,500 see full pricing+ VAT.
Learn moreFull Brand Identity System
The complete visual language of your Sandton brand. Logo suite, colour palette (Pantone, CMYK, RGB, HEX), primary and secondary typography, iconography style, photography direction, graphic elements, and pattern system. Delivered with brand guidelines document. Built to scale from growth company to JSE listing without an expensive redesign. Ideal for Sandton companies entering new markets, raising capital, or competing in Sandton’s high-stakes corporate brand environment. From From R25,000 see pricing+ VAT.
Learn moreBrand Strategy & Positioning
Sandton’s most competitive sectors financial services, legal, insurance, and asset management require brand positioning that earns genuine market differentiation. Our brand strategy service includes desk research, competitor brand audit, target audience mapping, brand positioning statement, messaging hierarchy, and tone of voice guidelines. Delivered as a strategy document before creative work begins. Essential for Sandton companies rebranding to attract institutional investment, enterprise clients, or new market segments. Included in packages from From R65,000+ VAT.
Learn moreBrand Guidelines Document
A rigorous brand guidelines document is the difference between a brand that grows and a brand that fragments. We produce detailed guidelines covering logo usage rules (clear space, minimum sizes, incorrect usage), colour application, typography hierarchy, image style, tone of voice, and template examples. Delivered as a print-ready PDF (typically 40-80 pages for full brand systems) and optionally as a web-based brand portal accessible to your Sandton marketing team and external suppliers. Available as standalone or included with identity packages.
Learn moreCorporate Rebrand
Rebranding a Sandton company requires more than a new logo it requires strategic discipline, stakeholder management, and a rollout plan that minimises brand equity disruption while maximising the impact of the new identity. We’ve managed corporate rebrands for Sandton financial services companies, insurance intermediaries, and professional services firms. Our rebrand process includes an existing brand audit, stakeholder workshops, transition roadmap, and full identity delivery. NDAs standard for all corporate rebrand projects. Contact us for enterprise rebrand pricing.
Learn morePackaging & Product Design
Sandton’s premium consumer, food and beverage, and retail brands demand packaging design that competes at shelf in Woolworths Food, Pick n Pay, and Checkers. We design packaging for brands headquartered in Sandton including primary packaging, label design, box structures, and retail display units. All packaging artwork is supplied print-ready to SA print specifications. We coordinate with your Sandton print and production partners to ensure colour accuracy on-press. Packaging design projects quoted individually based on SKU count and complexity.
Learn moreHow we work
Structured, transparent, brand-first.
Here’s what working with Juicy Designs on a Sandton branding project looks like from day one.
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Discovery & Research
Brand questionnaire, discovery call, competitive brand audit of your Sandton market, target audience analysis. We understand your market before we design anything. Strategy packages include formal workshops.
Week 1 -
Concept Development
We develop 2-3 distinct brand directions, each with logo concepts, colour palette, and typography. Presented digitally with rationale explaining how each direction addresses your Sandton positioning requirements.
Week 2-3 -
Refinement & Approval
You select a direction and we refine it through 2 rounds of revisions. Logo is perfected, brand system is built out, brand guidelines drafted. We show every element in real-world Sandton brand contexts before sign-off.
Week 3-5 -
Delivery & Handover
Complete file package delivered: AI, EPS, SVG, PNG, PDF. Brand guidelines document finalised. Walk-through call to ensure your Sandton team knows how to apply the new identity. You own everything outright.
Week 5-6 -
Measure & evolve
We review results at 30, 60, and 90 days. If the market responds differently than expected, we adapt. Your brand and strategy stay current and competitive.
What makes us different
Why Sandton businesses choose Juicy Designs for branding
Strategy-led, founder-run, and built for SA’s corporate and financial heartland.
Strategy before aesthetics
Sandton’s financial and corporate markets are littered with logos designed before anyone asked what the brand is meant to do. We start with competitive analysis, positioning, and audience mapping then design. Every creative decision has a strategic rationale, not just a taste rationale. This is the difference between a logo and a brand asset.
Corporate-ready process
We understand the approval layers inside Sandton corporates: executive sign-off, legal review, compliance sign-off. Our deliverables are structured for boardroom presentations. Brand rationale documents, mock-up decks, and staged sign-off checkpoints mean your internal process runs smoothly. NDAs and confidentiality agreements are standard for every corporate engagement.
100% in-house. Always.
No freelance patchwork, no offshore design farms. Every identity is designed by our Pretoria team led directly by Wynand van der Westhuizen (Creative Director) and Cobus van der Westhuizen (CEO). You deal with the people who make your brand, not account managers in the middle. Founded 2015. In business because our work works.
Frequently asked questions
Got questions?
Straight answers about branding and logo design in Sandton. No jargon.
How much does corporate branding cost in Sandton?
Juicy Designs branding projects for Sandton businesses start from R8,500 for a professional logo design. A full brand identity system logo, colour palette, typography, brand guidelines, and key asset templates starts from R25,000. Comprehensive brand strategy and identity packages start from R65,000 and include competitive research, positioning work, and full identity execution. Average Sandton branding project sits between R25,000 and R85,000 depending on scope and complexity. See our pricing page or request a custom quote.
What is included in a brand identity project?
A Juicy Designs brand identity project includes: logo design (primary, secondary, and icon variants), colour palette with Pantone, CMYK, RGB, and HEX values, typography system (primary and secondary typefaces with usage rules), brand guidelines document (PDF), and key asset templates (business cards, letterhead, email signature, social media profiles). Senior packages include brand strategy, competitor research, and positioning work. We deliver all final files in AI, EPS, SVG, PNG, and PDF formats you own all files outright with no licensing restrictions.
How long does a Sandton branding project take?
Logo-only projects take 2-3 weeks. Full brand identity systems take 4-6 weeks from brief to final files. Brand strategy and identity projects take 8-12 weeks, including discovery workshops, positioning work, and identity development. Timeline depends on your feedback turnaround clients who respond within 48 hours consistently finish ahead of schedule. We build milestone checkpoints into every project so you know exactly where we are at all times.
Do you work with JSE-listed companies?
Yes. Juicy Designs has worked with JSE-adjacent financial services companies, asset managers, and publicly listed entities on brand identity and corporate communications design. We understand the compliance, governance, and approval processes involved in branding work for regulated South African companies. NDAs and confidentiality agreements are standard for all corporate client engagements. Our deliverables are structured to support boardroom presentations and multi-stakeholder approval processes.
What is brand strategy vs logo design?
A logo is a visual mark. Brand strategy is the intellectual foundation that determines what your brand stands for, who it’s for, how it positions against Sandton competitors, and what it communicates in every context. Brand strategy includes market research, competitor analysis, target audience definition, brand positioning statement, messaging framework, and tone of voice guidelines. Without brand strategy, a logo is decoration. With brand strategy, a logo is a business asset that does real commercial work. Juicy Designs offers both separately and combined.
What files and formats will I receive?
You receive the complete master file package: Adobe Illustrator source files (.ai), print-ready EPS, scalable SVG, transparent PNG (multiple sizes), and PDF. Colour profiles include Pantone (PMS), CMYK for print, RGB for digital, and HEX for web. Brand guidelines are delivered as a print-ready PDF and, on request, as a web-based brand portal. You own all files outright with no licensing restrictions or ongoing fees. We retain no rights to your brand identity.
Client results
Real results from real Sandton clients
Here’s what Sandton businesses say about our branding work.
“We were a tech startup out of Rosebank and looked like one. Juicy built us a brand that put us in the same visual league as the international SaaS companies we were benchmarking against. Our Series A deck landed significantly better with the new brand. Worth every rand.”
“Our old packaging was fine for markets but not for a national retailer. Juicy redesigned our full product range and helped us navigate the Woolworths supplier design requirements. The new packaging is on shelf and the brand looks like it belongs there. Professional and precise throughout.”
Trusted by
64+ businesses across Sandton & South Africa
From financial services and asset managers to professional services and retail, Juicy Designs builds ambitious Sandton brands.
+ 52 more clients across financial services, technology, manufacturing, and professional services.
Credentials
Certified & trusted
10 years of Sandton brand work. Every credential earned.
Google Partner
Premium agency certification
POPIA Compliant
Data protection certified
Meta Business Partner
Ads & Instagram expertise
TikTok Certified
TikTok ads specialist
HubSpot Platinum
Marketing automation
WCAG AA Compliant
Accessibility certified
Verified on Clutch
Clutch.co client reviews
Juicy Designs was founded in Pretoria in 2015 by Cobus van der Westhuizen (Co-founder & CEO) and Wynand van der Westhuizen (Co-founder & Creative Director). All certifications are held by active team members.