Branding & Logo Design Sandton
Brand Identity Built for the SANDTON Boardroom
Around the JSE, the bank head offices and Nelson Mandela Square, a brand is judged in seconds by people who see global work every week. We build identities that earn credibility in that room. Logo design from R5,000. Full brand identity from R25,000. Strategy and identity from R65,000.
Juicy Designs is a brand identity and logo design agency that serves Sandton from its Pretoria head office, roughly 45 minutes up the N1. Sandton is South Africa’s financial centre, so most branding briefs here come from banks, asset managers, insurers, legal and advisory practices, or the listed groups clustered around Sandton City. Those brands are usually chosen against a global network competitor, which changes the design job: the identity has to signal restraint and governance rather than shout. We are built for that brief, strategy first, with brand systems that carry regulatory disclosures and hold together through committee and procurement sign-off. Sandton sits in Gauteng, our home province, so local delivery is free and on-site meetings can be arranged. Logo design from R5,000. Full brand identity system (logo, colour, typography, guidelines) from R25,000. Strategy and identity from R65,000. Files supplied in AI, EPS, SVG, PNG and PDF, owned outright.
Reviewed by Wynand van der Westhuizen, Meta Business Partner & Creative Director, Juicy Designs. Updated .
Sources: Design Council | IAB South Africa
Where a corporate brief begins
Three ways in, one system
Most Sandton work is evolution, not invention: there is usually an existing brand with equity to protect. Start with positioning, the visible identity, or the rollout rules, we join them into one governed system.
Positioning against the network brands
When the shortlist includes a global name, the question is not what looks good but what earns trust faster. We audit the competitor set on your floor, define where you differ, and set a messaging framework and sub-brand structure for divisions or fund ranges before anything is drawn. Included in strategy packages from R65,000.
Explore Brand StrategyThe visible identity
Logo suite, a tightly held palette, typographic discipline and the graphic language that carries it. In this market restraint reads as credibility, so we design for the annual report and the boardroom deck as much as the screen, and prove each mark against the brand environments it will sit beside. Full identity from R25,000.
Explore Visual IdentityRules that survive procurement
A corporate identity is only as strong as the person applying it in a subsidiary. We write guidelines plainly enough for a non-designer to follow, with defined fallbacks, disclosure and disclaimer treatments, signage specs and deck templates, so internal teams and external agencies stay on brand without you policing every asset.
Explore GuidelinesThe work Sandton briefs ask for
Six deliverables for a corporate corridor
From a single mark to a full corporate rebrand, each piece is scoped for a market where compliance, sub-brands and committee sign-off are part of the brief.
Logo Design
A primary mark, a secondary lockup and a standalone icon, drawn to hold up in a market that reads a logo against a wall of established names. Supplied in every format for print, digital, signage and embroidery, with light and dark variants and a defined minimum size for small-scale disclosure use. We map your competitive set first, so the mark stands apart rather than echoing the tower it will hang on. From From R5,000 see full pricing+ VAT.
Learn moreFull Brand Identity System
The complete visual language: logo suite, palette (Pantone, CMYK, RGB, HEX), primary and secondary type, iconography, photography direction and a pattern system, delivered with guidelines. Structured to carry sub-brands, divisions or fund ranges under one parent, and to scale from a growth company towards a listing without a costly redraw. The right fit when you are raising capital, entering a new market, or refreshing ahead of a merger. From From R25,000 see pricing+ VAT.
Learn moreBrand Strategy & Positioning
In banking, insurance, legal and asset management, positioning is where a brand is won or lost, because the product looks similar until the brand explains why you are the safer choice. We deliver desk research, a competitor brand audit, audience mapping, a positioning statement, a messaging hierarchy and tone of voice, written as a document the board can interrogate before any creative begins. The groundwork for a firm chasing institutional mandates or enterprise clients. Included in packages from From R65,000+ VAT.
Learn moreBrand Guidelines & Compliance Furniture
In a regulated environment the guidelines have to do more than protect the logo. Alongside clear space, minimum sizes, incorrect usage, colour and type, we define where FSP licence numbers, mandatory disclosures and disclaimer blocks live in the system, so compliance is designed in rather than bolted on at the end. Delivered as a print-ready PDF (typically 40 to 80 pages for a full system) and, on request, a web-based portal for internal teams and suppliers. Standalone or bundled with an identity project.
Learn moreCorporate Rebrand
A rebrand at this level is a transition, not a reveal: existing equity has to be protected while the new identity takes hold across floors, subsidiaries and public filings. Our process runs an audit of the current brand, stakeholder workshops, a phased transition roadmap and full identity delivery, with each phase separately approved so the committee sees progress at intervals. Built for financial services groups, insurance intermediaries and advisory firms. NDAs are standard, and we quote enterprise rebrands only after discovery.
Learn morePremium Retail & Packaging
The luxury retail and hospitality cluster around Sandton City and Nelson Mandela Square sets a high bar at shelf and at point of sale. We design packaging, labels, box structures and display units for premium consumer and food and beverage brands, supplied print-ready to South African specifications. We coordinate with your production partners on press to hold colour accuracy across a range. Retail and packaging work is quoted per project on SKU count and finish.
Learn moreHow the engagement runs
Phased so approval risk is managed
Corporate work fails when it hangs on one big reveal. We break a Sandton project into approved phases so the committee signs off at intervals, not all at once.
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Discovery & positioning
Stakeholder interviews, a competitor brand audit of your corner of the corridor, and audience mapping. On a rebrand we also audit the equity already in place, so we know what to protect. Positioning is agreed before any mark is drawn.
Week 1 -
Concepts against criteria
Two to three directions, each with logo, palette and type, presented against the positioning criteria agreed in phase one rather than personal taste. That framing keeps a committee discussion on evidence, not opinion, and speeds sign-off.
Week 2-3 -
System build
The chosen direction is refined over two rounds, then built out into the full system: sub-brand relationships, disclosure and disclaimer treatments, signage specs and deck templates. Every element is shown in a real board deck and floor-signage context before sign-off.
Week 3-5 -
Rollout & handover
Full file package delivered in AI, EPS, SVG, PNG and PDF, guidelines finalised, and a walk-through so marketing, subsidiaries and external agencies can all apply the identity without drifting. You own everything outright, with no licensing or ongoing fees.
Week 5-6 -
Embed & review
We check in at 30, 60 and 90 days as the identity beds down across teams and suppliers. Where a treatment is being misapplied or a compliance need shifts, we tighten the rules so the system stays consistent as the business moves.
What makes us different
Built for the way Sandton buys branding
Founder-run from Pretoria, an easy trip up the N1, and shaped around committees, compliance and network-brand competition.
Restraint on purpose
Where a client may be choosing you over a global network brand, visual excess signals inexperience. We earn trust through typographic discipline, generous space and a tightly held palette, and we can defend every choice against your positioning. That is a deliberate constraint, not a lack of ambition, and it is what separates a logo from a brand asset.
Made to pass committee
Executive sign-off, legal review, compliance sign-off: we plan for all of it. Deliverables arrive as board-ready decks with written rationale and staged checkpoints, and systems are designed to survive substitution when a hero execution gets cut. NDAs and confidentiality agreements are standard on every corporate engagement.
The founders do the work
No freelance patchwork, no offshore farms. Every identity is made in-house by our Pretoria team, led directly by Wynand van der Westhuizen (Creative Director) and Cobus van der Westhuizen (CEO). You brief the people who draw your brand, not an account manager relaying it onward. Founded 2015, and still here because the work holds up.
Frequently asked questions
Sandton branding, answered
The questions corporate and financial-services clients actually ask us. Straight answers, no jargon.
What does branding cost for a Sandton company?
A professional logo starts from R5,000. A full brand identity system, logo suite, palette, typography, guidelines and key asset templates, starts from R25,000. Strategy and identity together start from R65,000 and cover competitor research, positioning and full execution. Corporate systems that carry sub-brands, compliance treatments and a full deliverable set sit higher and we quote them only after discovery, because scope genuinely sets the number. See our pricing page or request a custom quote.
Can the guidelines cover FSP disclosures and disclaimers?
Yes, and for financial-services, insurance and advisory brands that is often the point. We give FSP licence numbers, mandatory disclosures and disclaimer blocks a defined place in the identity system rather than leaving them to be added at the end. The guidelines specify how the compliance furniture sits alongside the logo, in print and on screen, so legal and compliance can sign off once and the rules hold across every asset your teams and suppliers produce.
How do you run a rebrand through our approval committee?
We phase it so approval risk is managed rather than absorbed at the end. Discovery and positioning are approved first, then concepts are presented against agreed criteria rather than taste, then the system is built, then rollout support. Each phase is signed off separately, which means the committee sees progress at intervals instead of one large reveal. Deliverables arrive as board-ready decks with written rationale, and NDAs are standard on every corporate engagement.
Do you have an office in Sandton?
Our head office is in Pretoria, about 45 minutes up the N1, and we serve Sandton and the wider Gauteng corridor from there. Sandton is in our home province, so local delivery is free and we arrange on-site meetings for discovery, key presentations and committee sessions when it helps. Most of the work, concept development, revisions and file handover, runs remotely with the same rigour, which keeps the process fast without a physical Sandton address adding cost.
How do you handle sub-brands, divisions or fund ranges?
We define the architecture up front: how each division, subsidiary or fund range relates to the parent, and whether it carries a shared mark, an endorsed lockup or a distinct treatment. That relationship is written into the guidelines with worked examples, so a new fund or business unit can be added later without breaking the system or triggering a redesign. It is one of the main reasons corporate briefs need more than a logo pack.
What files do we receive, and who owns them?
You receive the full master package: Adobe Illustrator source files (.ai), print-ready EPS, scalable SVG, transparent PNG in multiple sizes, and PDF. Colour is specified in Pantone (PMS), CMYK for print, RGB for digital and HEX for web. Guidelines come as a print-ready PDF and, on request, a web-based brand portal for internal teams and suppliers. You own everything outright, with no licensing restrictions or ongoing fees, and we retain no rights to your brand.
Credentials
Certified & trusted
A decade serving Gauteng's corporate market. Every credential earned.
Google Partner
Premium agency certification
POPIA Compliant
Data protection certified
Meta Business Partner
Ads & Instagram expertise
TikTok Certified
TikTok ads specialist
HubSpot Platinum
Marketing automation
WCAG AA Compliant
Accessibility certified
Verified on Clutch
Clutch.co client reviews
Juicy Designs was founded in Pretoria in 2015 by Cobus van der Westhuizen (Co-founder & CEO) and Wynand van der Westhuizen (Co-founder & Creative Director). All certifications are held by active team members.
Related reading
Guides on branding
A Brand's Guide to Logo Design Costs in South Africa
Logo design cost in South Africa: freelancers R500 to R3,000, studios R5,000 to R25,000+, full brand identity highe
What is graphic design? A plain guide for South African businesses
What is graphic design? A plain guide for South African businesses: what designers do, the main types, design vs br
What is brand identity? And what is actually in one
Brand identity is the set of visible elements that make your brand recognisable: logo, colours, type, imagery and v
The Sandton brief
Branding for Sandton’s corporate market
Sandton is not simply the smart end of Johannesburg. It is a distinct commercial market with its own branding conventions, and work that succeeds elsewhere in the city often reads wrong here.
The concentration matters: the JSE, the head offices of most major South African banks and insurers, the legal and advisory firms that serve them, and a luxury retail and hospitality cluster around Sandton City and Nelson Mandela Square. That mix produces three branding realities you do not face in Braamfontein or Fourways.
Restraint reads as credibility
In a market where a client may be choosing between your firm and a global network brand, visual excess signals inexperience. Sandton work tends to earn trust through typographic discipline, generous space and a tightly held palette rather than through colour and movement. That is a deliberate constraint, not a lack of ambition.
Compliance shapes the identity
Financial services, legal and advisory brands carry regulatory obligations that reach into design: FSP licence numbers, mandatory disclosures and disclaimer treatments all need a defined place in the system rather than being added at the end. Brand guidelines here have to cover the compliance furniture, not only the logo.
The identity has to survive procurement
Corporate brand rollouts pass through committees, legal review and internal stakeholders. Identities that depend on one hero execution rarely survive that process intact. We build Sandton brand systems to hold together under substitution: alternative marks, defined fallbacks, and rules written plainly enough for a non-designer in a subsidiary to apply correctly.
What a Sandton brand engagement usually involves
The scope differs from a typical SME identity project in three practical ways. There is nearly always an existing brand with equity to protect, so the work is evolution rather than invention. There are usually sub-brands, divisions or fund ranges that need a defined relationship to the parent. And the deliverable set runs wider than a logo pack: pitch and board-deck templates, signage specifications for a corporate floor, disclaimer and compliance treatments, and an asset library that internal teams and external agencies can both draw from without drifting.
How we price and phase it
Corporate identity work is phased so that approval risk is managed rather than absorbed at the end. Discovery and positioning first, then identity concepts presented against defined criteria rather than taste, then the system build, then rollout support. Each phase is separately approved, which means the committee sees progress at intervals instead of one large reveal. Brand systems at this level start well above our standard packages, and we quote them only after discovery, because scope genuinely determines the number.
If your market is broader Johannesburg rather than the Sandton corporate corridor, our Johannesburg branding page covers that wider brief, and our national branding service covers the full process.