Logo Design Sandton
Logos built for SANDTON boardrooms
In Africa's richest square mile, your logo sits beside banks, JSE-listed corporates and luxury retail. It has to read as considered, not cheap. Juicy Designs draws logos from scratch for Sandton's finance, corporate and professional firms, refines them with you, and hands over every file with full ownership. No templates. No AI-generated marks. Founder-led since 2015.
Juicy Designs is a founder-led studio that has drawn original logos for Gauteng businesses since 2015, and works with firms right across Sandton. A custom logo is a mark drawn from scratch for one business, distinct enough to trademark, rather than a template or AI graphic reused across thousands.
Sandton concentrates banking and financial services, JSE-listed head offices, law and consulting firms, and luxury retail into a few square kilometres, from the CBD and Sandhurst to Hyde Park, Bryanston, Morningside and Rivonia. Buyers here judge a brand quickly, so a logo has to look the part at first glance. Our process runs over five steps: discovery, concepts, refinement, finalisation, and a final file pack with usage guidelines.
You receive scalable vector artwork (AI, EPS, SVG, PDF) plus high-resolution rasters (PNG, JPG), in full colour, single colour and reversed white, so the mark works from an app icon to reception signage. We design wordmarks, lettermarks, icon and pictorial marks, combination marks and emblems, and recommend the right type for your name and sector.
Full ownership and usage rights transfer to you on completion, so your attorneys can register the mark and you use it without licensing fees or lock-in. Cost follows scope, so we prepare a written proposal for your brief rather than a fixed price, and a team member responds within four working hours.
Reviewed by Wynand van der Westhuizen, Meta Business Partner & Creative Director, Juicy Designs. Updated .
Sources: IAB South Africa | Think with Google
What a corporate logo really is
A mark that survives scrutiny
In a market this discerning, a logo is not one image you download. It is a small, disciplined system, drawn to hold up wherever a Sandton brand is examined, from a phone screen to a reception wall to an investor deck.
Drawn, not generated
The mark is drawn from scratch for your firm, not lifted from a marketplace or a prompt. Built as precise vector geometry, it stays crisp from a favicon to a building sign, and it is distinct enough for your attorneys to register as a trademark and defend.
See our logo processEvery version a rollout needs
A corporate identity moves fast across touchpoints. You get a primary lockup plus secondary, stacked and single-colour versions, in full colour, black and reversed white, so it holds on Sandton City signage, a dark keynote slide and a single-ink stamp alike.
See what you receiveOwned outright, governed cleanly
You receive vector masters and high-resolution rasters with a concise usage guide covering clear space, minimum size and colour values, so agencies and printers stay on-brand. Full ownership transfers to you, with no licensing fees and no lock-in.
See the file packChoosing the right mark for your sector
Match the logo to the brief
A law firm, a fintech and a Sandton City retailer do not want the same kind of mark. The right type depends on your name, your sector and where the logo has to perform. We recommend a direction during discovery and explain the reasoning before a single line is drawn.
Wordmark
A wordmark sets your full name in custom-tuned lettering, with no separate symbol, which is why so many financial and professional firms lean on one. It suits distinctive names that gain from being read in full. We shape the letterforms until the name itself becomes the recognisable asset, legible from Sandton Drive signage down to a favicon.
Best for finance, legal and professional names.Lettermark
A lettermark, or monogram, condenses a longer name to its initials, a common move for multi-partner advisories and holding companies. It earns its keep when the full name is long or unwieldy. We build the initials as a deliberate mark rather than set type, so it reads as an identity and stays sharp on apps, seals and letterheads.
Best for long or multi-partner firm names.Icon or pictorial mark
An icon is a single symbol that comes to stand for the whole business, the way established banks and insurers are known by a shape alone. It rewards brands with the reach to build that recognition. We design a symbol with a clear, ownable form, then run it alongside your name until it can carry the brand on its own.
Best for established, high-recognition brands.Combination mark
A combination mark locks a symbol and your name together, then lets you split them apart as needed, which is why it suits growing Sandton firms that appear everywhere from LinkedIn avatars to signage. We draw both parts to work as a unit and as standalone pieces, and supply the variations each placement calls for.
Best for flexibility as a brand scales.Emblem
An emblem contains the name inside a badge, crest or seal, signalling permanence and trust, which is why private clients, wealth managers and members' clubs favour it. We balance detail against legibility so it still reads when small, and supply a simplified version for tight spaces, foiling and embroidery.
Best for heritage, wealth and members' brands.Logo redraw & vectorisation
Plenty of established Sandton firms hold only a blurry image of a logo and no source files. We rebuild it as clean vector artwork, redraw the mark accurately, recreate every format and colourway, and hand over the master files you should have had all along.
Where a brand has outgrown its mark, we refresh it without discarding the recognition you have earned, then transfer every file with full ownership.
Best for outdated or lost-source logos.How the work runs
A clear path from brief to launch
Strong marks come from a disciplined process, not a lucky first draft. Here is how a logo project with Juicy Designs runs for a Sandton firm, built to slot into corporate approval cycles rather than fight them.
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1. Discovery
We get to grips with your business, your audience, the firms you sit beside in Sandton, and the job the logo has to do. We agree the logo type, the tone it must carry, and every place it will appear, before a line is drawn.
Step 1 -
2. Concepts
We develop a focused set of distinct directions, each drawn from scratch and presented in a format you can circulate to a board or committee. You get real options with a clear rationale, not forty near-identical variants.
Step 2 -
3. Refinement
You settle on a direction and we tighten it together over focused rounds, tuning shape, weight, spacing and colour. We stress-test the mark large and small until it holds on signage, screen and print alike.
Step 3 -
4. Finalisation
We lock the mark and build the full family of versions: primary, secondary, stacked and single-colour, in full colour, black and reversed white, so it is ready for any surface a Sandton rollout touches.
Step 4 -
5. File pack & guidelines
You receive every format, vector and raster, with a concise usage guide and full ownership transferred. The mark is yours to register and roll out, with no licensing fees and no lock-in.
Step 5
Custom vs cheap or AI
Where a template quietly costs you
A logo is the one asset you keep for years and put on everything you send a Sandton client. A generator can spit out something in minutes, but in a market that reads brands closely, the shortcuts show. Here is what separates a custom mark from a cheap one.
Ownable, not shared
Marketplaces and AI tools recycle the same shapes and fonts across thousands of buyers. Draw a mark from scratch and it is genuinely yours, distinct enough to trademark, not something a rival two blocks away in Sandton CBD may already be running on their own signage.
Ready for the big surfaces
Cheap logos tend to arrive as one low-resolution image that falls apart when enlarged. We build yours as clean vector artwork and test it at every size, then supply the versions and formats a Sandton brand needs for tower signage, print, screen and embroidery.
A named designer, not a black box
You deal with our founder-led team, based in Pretoria and a short drive from Sandton, not an anonymous generator. Wynand van der Westhuizen, Co-founder and Creative Director, leads the design, with Cobus van der Westhuizen on brand strategy. Full ownership transfers on completion. No licensing fees. No watermarked files. No lock-in.
Frequently asked questions
Logo design questions?
Straight answers for Sandton firms weighing up a new or rebuilt logo. No jargon, no runaround.
What does a professional logo cost for a Sandton business?
Cost tracks scope, not a fixed tier. A single wordmark for a boutique advisory sits at one end; a mark plus variations for a JSE-facing corporate with signage, pitch decks and investor documents sits at the other.
Send your brief through our quote request and a member of our team replies with a written, itemised proposal within four working hours, so your finance or procurement team sees exactly what is included before anything is approved. Custom identity work starts from R5,000.
Will my logo hold its own next to the JSE-listed brands around us?
That is the brief we design to. In Sandton your mark is seen beside blue-chip head offices, banks and listed corporates, so it has to read as considered rather than cheap.
We favour restraint over decoration, draw the mark as precise vector geometry, and test it against the kind of premium, understated identities your neighbours use. The result looks at home in a Sandton CBD reception and on an investor deck, not one that gives away a small budget.
Can you work to a corporate timeline and sign-off process?
Yes. Most logo projects run two to three weeks across five steps, but Sandton corporates often route decisions through a board, a marketing committee or a compliance check.
We build that into the schedule, present concepts in a format you can circulate internally, and hold refinement rounds around your approval cycle. If a launch or results date is fixed, tell us up front and we plan the milestones backwards from it.
What files and versions do I get for corporate rollout?
You receive scalable vector masters (AI, EPS, SVG, PDF) plus high-resolution rasters (transparent PNG and JPG), in full colour, single colour and reversed white. That covers everything a Sandton corporate rollout touches: building and reception signage, stationery, pitch and results decks, email signatures, app icons and social profiles.
A short usage guide fixes clear space, minimum size and exact colour values so agencies, printers and internal teams apply the mark consistently.
Do we own the logo outright and can we trademark it?
Yes. On completion Juicy Designs transfers full ownership and usage rights in the final mark and the source files to your business.
Because every mark is drawn from scratch rather than pulled from a template, it is distinct enough for your attorneys to register as a trademark, which matters for finance, legal and professional firms protecting a name. There are no licensing fees, no watermarked files and no lock-in.
Can you refresh or redraw our existing corporate logo?
Yes, and it is a common request in Sandton where a firm has grown but its mark has not. If you only hold a low-resolution image or a logo with no source files, we redraw it as clean vector artwork and rebuild the full set of formats and colourways.
Where a brand needs to modernise without losing recognition, we refresh the mark carefully so it stays familiar to clients while feeling current. We agree whether a redraw or a fresh design fits best during discovery.
Credentials
Certified & trusted
Every platform. Every certification. One Pretoria studio serving Sandton.
Google Partner
Premium agency certification
POPIA Compliant
Data protection certified
Meta Business Partner
Ads & Instagram expertise
TikTok Certified
TikTok ads specialist
HubSpot Platinum
Marketing automation
WCAG AA Compliant
Accessibility certified
Verified on Clutch
Clutch.co client reviews
Juicy Designs was founded in Pretoria in 2015 by Cobus van der Westhuizen (Co-founder & CEO) and Wynand van der Westhuizen (Co-founder & Creative Director). All certifications are held by active team members.
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