UX Design
User experience design that turns confusion into conversions. User research, journey mapping, information architecture, wireframes, prototypes, and usability testing for websites, web apps, and mobile apps. UX design from R25,000 per project.
Reviewed by Wynand van der Westhuizen, Meta Business Partner & Creative Director, Juicy Designs. Updated .
Sources: IAB South Africa | Think with Google
Research. Structure. Validate.
Research, structure, and testing. Three UX disciplines that work together to make products people understand instantly, based on how real users behave rather than on guesswork.
Good UX starts with understanding real users. We run user interviews, analytics and heatmap review, and competitor analysis, then build personas and a journey map that show exactly where your current experience loses people. The output is a clear, evidence-based direction, not opinion. Ideal for teams that suspect their product is leaking conversions but cannot pinpoint why. UX research from R25,000 per project.
Explore UX researchWe map information architecture, user flows, and wireframes that solve the structural problems before any visual design begins. Content and features are organised so users find what they need at a glance, and every path through the product is deliberate. This structural backbone is what separates a product people explore from one they abandon.
Explore IA and flowsWe build low and mid fidelity wireframes and a clickable prototype, then test it with real users before any expensive development begins. You sign off on a validated experience, so costly rework is avoided. Usability testing replaces subjective debate with observed behaviour and gives you a structure your developers can build with confidence.
Explore prototypingEverything we cover in UX
From a single user flow to a full product experience, researched, structured, prototyped, and tested with real people.
We start by understanding who your users are and what they are trying to do. User interviews, analytics review, heatmap analysis, and competitor benchmarking surface the real friction points, which we distil into personas. This evidence base means every UX decision that follows is justified, not subjective. Research is included in every UX project from R25,000.
Learn moreWe map the full journey a user takes, from first touch to completed goal, and design the user flows that get them there with the fewest dead ends. Journey mapping exposes the moments where people hesitate or drop off, so we can design those moments deliberately. The result is a path through your product that feels obvious rather than effortful.
Learn moreHow content and features are organised determines whether users find what they need. We structure navigation, page hierarchies, and labelling so the product makes sense at a glance, validated with card sorting and tree testing where it counts. Strong information architecture is the difference between a product people explore and one they abandon.
Learn moreBefore any visual design, we build low and mid fidelity wireframes and an interactive prototype in Figma. You click through the actual experience and we test it with real users, catching problems while they are cheap to fix. Prototyping turns abstract ideas into something you can validate before committing engineering budget. Available standalone or bundled.
Learn moreUX is never finished on the first attempt. We run moderated and unmoderated usability tests on prototypes and live products, measuring how real users behave and iterating to improve task completion. Testing replaces subjective debate with observed evidence and compounds over time, turning a confusing experience into one people move through without thinking.
Learn moreWe audit existing products against WCAG accessibility standards and against conversion best practice, then hand you a prioritised list of fixes. A conversion-focused UX audit finds where structure, flow, or clarity is quietly costing you sign-ups, and shows exactly what to change. Ideal when you already have a live product and need to know why it underperforms.
Learn moreHow we work
Here is what a UX design engagement with Juicy Designs looks like from first brief to validated handover.
User interviews, analytics review, competitor benchmarking, and a usability audit of your current experience. We surface the real problems and build personas before proposing any solution.
Week 1-2User journey mapping, information architecture, and user flows. We agree how the product is organised and how people move through it before any layout is drawn.
Week 2-3Low and mid fidelity wireframes built into an interactive Figma prototype. The structure and flow become something you can click through and react to.
Week 3-4Usability testing with real users on the prototype. We validate the experience, fix what trips people up, and check it against WCAG accessibility standards.
Week 4-5Documented flows, wireframes, and a tested prototype handed to your team or ours to build. Once live, we run further usability testing to keep improving task completion.
What makes us different
UX that is researched, tested with real users, and built to convert. No assumptions, no structure for its own sake.
We design UX from evidence, not assumptions. User interviews, analytics, journey mapping, and usability testing shape every decision, so the structure solves real problems your users actually have. A flow that ignores behaviour feels logical to the team and confuses everyone else. Ours is validated by how people behave before a single line of production code is written.
Founders Cobus and Wynand lead UX direction personally. As a full marketing agency, we structure experiences with conversion in mind, not just tidy diagrams, because we are the ones who measure the results afterwards. Juicy Designs is a Google Partner, founded in Pretoria in 2015, rated 4.9 stars across 214 reviews, with no long-term contracts.
Every experience we structure meets WCAG AA standards: logical reading order, keyboard-navigable flows, clear focus states, and screen-reader-friendly information architecture. Accessible UX reaches more users and protects you legally, and it simply makes better products. We document the flows and structure so your developers build exactly what you signed off.
Frequently asked questions
Straight answers about UX design. No jargon, no runaround.
UX (user experience) design is the discipline of shaping how a product works and is structured so people can complete their goals easily. It covers user research and interviews, personas, journey mapping, information architecture, user flows, wireframing, prototyping, and usability testing.
It matters because most conversions are lost to confusion, not to a lack of features. A clear structure and a logical flow remove friction, so more visitors finish what they came to do. At Juicy Designs we design UX from evidence, so the experience solves the real problems your users have rather than the ones your team assumes they have.
UX is how a product works and is structured: the research, journey mapping, information architecture, user flows, and wireframes that make it intuitive. UI is how it looks: the layout, typography, colour, iconography, and interaction detail that make it feel polished.
They are separate disciplines that depend on each other. This page covers the UX layer. For the visual interface layer, see our UI design page, and for both delivered together, see our combined UI and UX design page.
Yes. Usability testing is core to our UX process. We test wireframes and interactive prototypes with real users before any expensive development begins, and we run moderated and unmoderated usability testing on live products after launch.
Testing catches problems while they are cheap to fix and replaces subjective debate with observed behaviour. The result is a structure and flow that are validated by how people actually use the product, not by internal opinion.
You get the research and structural artefacts that a build can be based on: a research summary with interview findings, personas, a user journey map, an information architecture and sitemap, annotated user flows, low and mid fidelity wireframes, a clickable prototype, and a usability test report with prioritised recommendations.
Where accessibility is in scope, you also get a WCAG review. Everything is delivered in Figma so your team and your developers can work from it directly, and you own the files. When you are ready to build, our web design and website development teams can take it through to a live product.
UX design at Juicy Designs starts from R25,000 per project for a single-flow scope, and larger product engagements with deeper research and prototyping start from R65,000. These bands are market reference points, not a fixed personalised quote.
Once we understand your screens, the depth of research required, and whether accessibility and testing are in scope, we send a written proposal within four working hours. There are no long-term contracts. Request a quote to get started.
Yes. We design UX for websites, web apps, and mobile apps. The research, journey mapping, information architecture, user flows, wireframing, prototyping, and usability testing are the same core disciplines across all three, adapted to each platform's patterns and constraints.
For mobile apps we account for touch targets, gestures, and native navigation conventions. For web apps we focus on complex flows, states, and data-dense screens. When you are ready to build, our web design and development teams can take the UX through to a live product.
Client results
Businesses that turned a confusing product into one users understand instantly.
“Our checkout was leaking customers and we could not work out why. Juicy Designs ran the research, found three friction points we had never noticed, and redesigned the flow. Conversion went up 41% in the first month. They design with the numbers in mind, which is exactly what we needed.”
“New users kept getting lost in our onboarding. Juicy Designs mapped the journey, restructured the information architecture, and tested the new flow with real people before we built anything. Drop-off fell by roughly a third and support tickets about setup dried up. They fixed the structure, not just the surface.”
“Users found our app confusing and the reviews showed it. Juicy Designs reworked the flows and navigation, tested the prototype with real users first, and fixed the moments where people got stuck. Our store rating climbed to 4.8 and support tickets about navigation basically disappeared.”
Trusted by
From retail and SaaS to fitness and fintech, Juicy Designs structures experiences users understand at a glance.
+ 50 more clients across retail, SaaS, fintech, fitness, and professional services.
Credentials
Google Partner. Founder led. Transparent reporting. Serving South Africa from our Pretoria studio.
Google Partner
Premium agency certification
POPIA Compliant
Data protection certified
Meta Business Partner
Ads & Instagram expertise
TikTok Certified
TikTok ads specialist
HubSpot Platinum
Marketing automation
WCAG AA Compliant
Accessibility certified
Verified on Clutch
Clutch.co client reviews
Juicy Designs was founded in Pretoria in 2015 by Cobus van der Westhuizen (Co-founder & CEO) and Wynand van der Westhuizen (Co-founder & Creative Director). All certifications are held by active team members. Serving clients across South Africa since 2015.