UI and UX Design
User experience and interface design that turns visitors into customers. Research, wireframes, prototypes, and pixel-perfect interfaces for websites, apps, and products. UI and UX design from R25,000/project.
Juicy Designs is a South African UI and UX design studio that designs websites, web apps, and mobile app interfaces grounded in user research and conversion strategy. UX (user experience) design shapes how a product works: the flows, structure, and logic that make it intuitive. UI (user interface) design shapes how it looks and feels: the layout, typography, colour, and interaction detail. We deliver both as one connected service. Our process covers discovery and user research, information architecture, wireframing, interactive prototyping in Figma, visual UI design, and a documented design system your developers can build from. UI and UX design starts from R25,000 per project and scales with the number of screens and the depth of research required. Founded in 2015, Juicy Designs holds a 4.9 star Google rating across 214 reviews and has delivered design work for 64 plus clients. Every engagement is founder-led, follows WCAG AA accessibility standards, and is priced transparently with no long-term contract.
Research. Structure. Polish.
UX research, interaction design, and visual UI. Three disciplines that work together to make products people understand instantly and enjoy using.
Great design starts with understanding real users. We run user research, competitor analysis, and usability reviews to find where your current experience loses people. The output is a clear, evidence-based direction, not guesswork. Ideal for teams that suspect their product is leaking conversions but cannot pinpoint why. UX research from R25,000/project.
Explore UX researchWe map information architecture, user flows, and wireframes that solve the structural problems before any visual design begins. You sign off on a clickable prototype, so the experience is validated early and expensive rework is avoided. The backbone of every successful interface.
Explore wireframingPixel-perfect interfaces with a considered design system: typography, colour, spacing, components, and micro-interactions. We design interfaces that are beautiful, accessible, and consistent across every screen, and we document them so your developers build exactly what you approved.
Explore UI designEverything we cover in UI and UX
From a single landing page to a full product design system, researched, designed, and documented.
We start by understanding who your users are and what they are trying to do. User interviews, analytics review, heatmap analysis, and competitor benchmarking surface the real friction points. This evidence base means every design decision that follows is justified, not subjective. Discovery is included in every UI and UX project from R25,000.
Learn moreHow content and features are organised determines whether users find what they need. We structure navigation, page hierarchies, and user flows so the product makes sense at a glance. Strong information architecture is the difference between a site people explore and one they abandon. Included in full UX engagements.
Learn moreBefore visual design, we build wireframes and interactive prototypes in Figma. You click through the actual experience and test it with real users, catching problems while they are cheap to fix. Prototyping turns abstract ideas into something you can validate before committing engineering budget. Available standalone or bundled.
Learn moreThe craft layer: typography, colour systems, spacing, iconography, imagery, and the considered micro-interactions that make an interface feel premium. We design every state, hover, focus, error, empty, and loading, so nothing is left to chance in development. WCAG AA contrast and accessibility built in throughout.
Learn moreFor products that grow, a documented design system keeps everything consistent and speeds up development. We build reusable component libraries, design tokens, and usage guidelines in Figma, so new screens stay on-brand and developers build faster. Essential for apps and platforms with ongoing roadmaps.
Learn moreDesign is never finished on the first attempt. We run usability tests and conversion-rate optimisation on live products, measuring how real users behave and iterating to improve task completion and conversion. Data-led refinement that compounds over time, turning a good interface into a high-performing one.
Learn moreHow we work
Here is what a UI and UX design engagement with Juicy Designs looks like from first brief to handover.
User research, analytics review, competitor benchmarking, and a usability audit of your current experience. We surface the real problems before proposing solutions.
Week 1-2Information architecture, user flows, and wireframes. We solve the structural problems and agree the layout before any visual design.
Week 2-3Interactive Figma prototype tested with real users. We validate the experience and refine it based on evidence, not opinion.
Week 3-4Pixel-perfect visual UI across every screen and state, with a documented design system ready for development handover.
Week 4-6Once live, we run usability testing and conversion optimisation, iterating to improve task completion and conversion over time.
What makes us different
Design that is researched, accessible, and built to convert. No template skins, no decoration for its own sake.
We design from evidence, not assumptions. User research, analytics, and usability testing shape every decision, so the interface solves real problems your users actually have. Decorative design that ignores behaviour looks nice and converts badly. Ours is built to perform first and look excellent second, which it always does.
Founders Cobus and Wynand lead design direction personally. As a full marketing agency, we design with conversion in mind, not just aesthetics, because we are the ones who measure the results afterwards. Juicy Designs is a Google Partner, founded in Pretoria in 2015, rated 4.9 stars across 214 reviews.
Every interface we design meets WCAG AA standards: sufficient colour contrast, keyboard navigation, clear focus states, and screen-reader-friendly structure. Accessible design reaches more users and protects you legally, and it simply makes better products. We document the system so your developers build exactly what you signed off.
Frequently asked questions
Straight answers about UI and UX design. No jargon, no runaround.
UX (user experience) design is about how a product works: the user flows, structure, and logic that make it intuitive and easy to use. UI (user interface) design is about how it looks and feels: the layout, typography, colour, iconography, and interaction detail. They are distinct disciplines but deeply connected, and a great product needs both. At Juicy Designs we deliver UX and UI as one joined-up service, so the structure and the visual craft reinforce each other rather than being designed in isolation.
UI and UX design at Juicy Designs starts from R25,000 per project. The exact cost depends on the number of screens, the depth of user research required, and whether you need a full design system. A focused landing page or single-flow design sits at the lower end. A full web app or mobile product with research, prototyping, visual design, and a documented component library costs more. We scope every project upfront and quote a fixed price, so there are no surprises.
Yes. We design and prototype in Figma, the industry-standard collaborative design tool. That means you can view the work, leave comments, and click through interactive prototypes from any browser, no software to install. At handover, your developers get organised Figma files with components, design tokens, and specifications they can build from directly. You own the files, so your team can continue the work in-house if you choose.
Yes. Juicy Designs is a full-service studio, so we can take the design through to a live product. Our web design and development teams build websites and landing pages, and our app development team builds mobile and web apps. Designing and building under one roof avoids the costly translation errors that happen when a design is handed to a separate development supplier. You can also take our design files to your own developers if you prefer.
Yes. Usability testing is core to our process. We test interactive prototypes with real users before committing to development, and we run usability testing and conversion-rate optimisation on live products after launch. Testing catches problems while they are cheap to fix and removes subjective debate from the process. The result is interfaces that are validated by actual behaviour, not just internal opinion. For more on building high-converting pages, see our guide on landing page best practices.
A design system is a documented library of reusable components, colours, typography, spacing rules, and usage guidelines. It keeps a product visually consistent and lets developers build new screens faster because the building blocks already exist. If your product is a single page, you probably do not need one. If it is an app or platform with an ongoing roadmap and multiple people building screens, a design system pays for itself quickly by preventing inconsistency and rework.
Client results
Businesses that turned a confusing product into one users understand instantly.
“Our checkout was leaking customers and we could not work out why. Juicy Designs ran the research, found three friction points we had never noticed, and redesigned the flow. Conversion went up 41% in the first month. They design with the numbers in mind, which is exactly what we needed.”
“We were rebuilding the same components over and over. Juicy Designs created a proper design system in Figma and our development time dropped by roughly half. Everything is consistent now and new screens take days, not weeks. The documentation alone was worth the engagement.”
“Users found our app confusing and the reviews showed it. Juicy Designs reworked the entire experience, tested it with real users first, and the visual design is genuinely premium now. Our store rating climbed to 4.8 and support tickets about navigation basically disappeared.”
Trusted by
From retail and SaaS to fitness and fintech, Juicy Designs designs interfaces users understand at a glance.
+ 50 more clients across retail, SaaS, fintech, fitness, and professional services.
Credentials
Google Partner. Founder led. Transparent reporting. Serving South Africa from our Pretoria studio.
Google Partner
Premium agency certification
POPIA Compliant
Data protection certified
Meta Business Partner
Ads & Instagram expertise
TikTok Certified
TikTok ads specialist
HubSpot Platinum
Marketing automation
WCAG AA Compliant
Accessibility certified
Verified on Clutch
Clutch.co client reviews
Juicy Designs was founded in Pretoria in 2015 by Cobus van der Westhuizen (Co-founder & CEO) and Wynand van der Westhuizen (Co-founder & Creative Director). All certifications are held by active team members. Serving clients across South Africa since 2015.